8/4/2019 Female Casual Wear

1/19

FEMALE CASUAL WEAR

8/4/2019 Female Casual Wear

2/19

Casual is a dress code that emphasizes comfort and

personal expression over presentation anduniformity.

8/4/2019 Female Casual Wear

3/19

Female casual wear in American and European markets

include jeans, skirts(mini , micro mini, long, denim,

cargo), wrap arounds ,tops, t-shirts, tunics , capri, hotpants,jackets and everything that a female feels

comfortable wearing both physically and socially.

8/4/2019 Female Casual Wear

4/19

THE INDIAN SCENARIO

8/4/2019 Female Casual Wear

5/19

In all the historical and mythological scriptures, Indian females

have been portrayed either wearing ghaghara-choli or saree and

in recent past , salwaar kameez.

As a result, these attires were adopted as casual wear for indian

females and have continued to exist but now being categorized

under etnic wear.

8/4/2019 Female Casual Wear

6/19

Though a small segment of urban India has been exposed to and often

accepted new fashion directions, most Indians hold a conservative view.

Almost all married ladies wear salwaar-kameez or a saree at home.

This trend is especially seen in the middle aged and old ladies.

There is a certain section of the society , particularly young girls who

prefer to wear long skirts and tops as regular wear.

8/4/2019 Female Casual Wear

7/19

ONGOING TRANSFORMATIONS

The Indian women casual wear market however, is undergoing transformational phase over thepast few years.

y growing number of working women

yboom in female literacy rate

8/4/2019 Female Casual Wear

8/19

y rising level of media exposure to the global market

y changing fashion trends ;and

y arrival of numerous international brands

have contributed in providing industry a new

dimension.

8/4/2019 Female Casual Wear

9/19

OVERVIEW OF KANGRA MARKET

8/4/2019 Female Casual Wear

10/19

CASE STUDY:GARG MODWEAR

y Multi brand outlet

y Brands available

jeans: Flying Machine, Levis, Lee , Spykar , Denizen , Vintage

Blue, WranglerT-shirts/ tops: 109, Lee, Madame, Levis, Spykar, Integrity,

Puma, Infeel, Raves

y Price Range

jeans: Rs.899-Rs. 2999y They place their consignment order 6 months in advance.

8/4/2019 Female Casual Wear

11/19

y Location advantage:

Business expansion with opening of third store and

improvising store layout with latest style window displays.

y Stock is replenished semi annually.

y Customer Age Group Mainly teenagers.

The mid aged female buyers compromise on quality and

spent les.

8/4/2019 Female Casual Wear

12/19

8/4/2019 Female Casual Wear

13/19

CASESTUDY-KOUTONS SHOWROOM:

Single brand outlet

Established in 2006

Brand names : Les femme

Price Range : Rs 799 - Rs 2599

Product Range : Jeans, Capri, Skirts,T

ops,T

-Shirts

Stock replenishes: Semi Annually

.

8/4/2019 Female Casual Wear

14/19

Location: roadside

Visual merchandising: suggested by the company

Customers: mainly teenagers

Discount season: throughout the year

fluctuates between 10%-80%

Consignment is sent by the company as per the ongoing trends

Major product sale: slim fit jeans and top

size 26-28(most preferable size in jeans and skirts)

size medium, small( tops)

8/4/2019 Female Casual Wear

15/19

8/4/2019 Female Casual Wear

16/19

CASE STUDY: VERMA FASHION

Multi brand outlet

.

Established in 2006

Price Range : Rs 450 Rs 1200 for Jeans

Rs 150 Rs 1100 forTops

Discount Percentage 10 to 40 percent

Stock Replenishes Every week

Major Customer Group -Teenagers

8/4/2019 Female Casual Wear

17/19

Major product sale : Narrow bottoms and Slim fit jeans

Discount season Semi annually during the season end.

Product Range Jeans , Capri, froTops,T-shirts, Skirts.

Location NationalHighway.

Consignment sent by the brand distributers from Delhi and

Chandigarh.

Visual merchandising : Done by the owner himself.

8/4/2019 Female Casual Wear

18/19

8/4/2019 Female Casual Wear

19/19

THANK YOU