fem trends indenfor social business for 2011
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Oplæg på Headstart 8. december 2010.TRANSCRIPT
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Fem trends indenfor Social Business8. december 2010 — HeadstartAndreas Johannsen — Klean
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Hej, jeg er Andreas Johannsen
• Partner i Klean
• Ekspert i sociale medier ogstrategisk webkommunikation
• Arbejdet for: Arla, Bayer, Novo Nordisk, Danske Bank, DBU, AOK, Microsoft, Udenrigsministeriet, TV 2 NET, Telmore, Rockwool...
• Hemmelig fortid CMS-branchen i Århus
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Klean er...
» 12 medarbejdere, 50-60 inklusiv teams» København + Aarhus» Skaber forretningsværdig gennem internet-
teknologi» Forelsket i agile metoder» Bilka, IDEmøbler, Advodan, Phase One,
TrygFonden, Brother, Wonderful Copenhagen...
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FEM TRENDSindenfor Social Business
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Social Business?
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Kendte principper
Nye redskaber, situationer, formål
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Basere virksomhedens processer på sociale
principper
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Mine 5 bud på 2011
1. Forståelsen ændrer sig2. Kommunikationsafdelingen nedlægges3. Sitet og intranettet forsvinder4. Data bliver driver5. Projektmodellen udskiftes
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1. Forståelsen
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Før: ITNu: Kommunikation
Snart: Forretning
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— Vi har altid elsket nye redskaber
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2. Kommunikations-afdelingen nedlægges
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Yourcompany
The Market
Competitor
Media
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Yourcompany
The Market
Competitor
Media
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Yourcompany
The Market
Competitor
Media
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Virksomhed
Markedet
Kommunikations-afdelingen
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3. Sitet og intranettet forsvinder
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Og hvem bruger intranettet i dag?
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Intranettet er udenfor firewall’en
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4. Data bliver driver
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CRM
Nyheds-brev
FacebookTwitter
Website
Microsite
Webshop
Kunde-service
Billing
Butik
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5. Projektmodellen udskiftes
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49
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50
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Product Backlog Sprint Backlog
Sprint2-4 weeks
Daily Standup
Product Increment
Sprint ReviewRetrospect
Sprint Planning
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Kontakt mig
Andreas Johannsen
www.klean.dk
twitter.com/andjohan
+45 2620 3221