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The Future of Music April 10, 2008 1 Where are we now? Where is it heading?

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Page 1: Feigelson Denzyl at 4th Athens Music Forum

The Future of MusicApril 10, 2008

1

Where are we now? Where is it heading?

Page 2: Feigelson Denzyl at 4th Athens Music Forum

"I can't understand why people are frightened of new ideas. I'm frightened of the old ones." — John Cage

Page 3: Feigelson Denzyl at 4th Athens Music Forum

➡ Introduction

"I can't understand why people are frightened of new ideas. I'm frightened of the old ones." — John Cage

Page 4: Feigelson Denzyl at 4th Athens Music Forum

➡ Introduction

➡ Brief History/AWAL /iTunes/Coke Music

"I can't understand why people are frightened of new ideas. I'm frightened of the old ones." — John Cage

Page 5: Feigelson Denzyl at 4th Athens Music Forum

➡ Introduction

➡ Brief History/AWAL /iTunes/Coke Music

➡ Useful Facts (source IFPI)

"I can't understand why people are frightened of new ideas. I'm frightened of the old ones." — John Cage

Page 6: Feigelson Denzyl at 4th Athens Music Forum

➡ Introduction

➡ Brief History/AWAL /iTunes/Coke Music

➡ Useful Facts (source IFPI)

➡ The Future Looks Bright

"I can't understand why people are frightened of new ideas. I'm frightened of the old ones." — John Cage

Page 7: Feigelson Denzyl at 4th Athens Music Forum

➡ Introduction

➡ Brief History/AWAL /iTunes/Coke Music

➡ Useful Facts (source IFPI)

➡ The Future Looks Bright

➡ Examples

"I can't understand why people are frightened of new ideas. I'm frightened of the old ones." — John Cage

Page 8: Feigelson Denzyl at 4th Athens Music Forum

➡ Introduction

➡ Brief History/AWAL /iTunes/Coke Music

➡ Useful Facts (source IFPI)

➡ The Future Looks Bright

➡ Examples

➡ Q&A

"I can't understand why people are frightened of new ideas. I'm frightened of the old ones." — John Cage

Page 9: Feigelson Denzyl at 4th Athens Music Forum
Page 10: Feigelson Denzyl at 4th Athens Music Forum

About Me :)

Page 11: Feigelson Denzyl at 4th Athens Music Forum

About Me :)

Musician

Producer Manager

Music Therapist

4 years with Paul Simon (Graceland)

Manager/Tour Manager/TV Show producer

Flowers (www.hanaflowers.com) & Internet Music

AWAL - licensemusic.com, custom CD business

Record Labels

Consult to Apple - iTunes (Editor/Live) (since 2003)

AWAL growth + consulting biz (Coca-cola, Publishing, Ralph Lauren, Jeep, Puma, Nike +++)

Fearless Agency

Page 12: Feigelson Denzyl at 4th Athens Music Forum

circa 1985: the telex machine (teleprinter) replaced by the fax machine

April 1973Rudy Krolopp holds Motorola’s first commercial cell phone, the $3,995 Dynatac 8000X, in 1984.

How we have progressed......

Page 13: Feigelson Denzyl at 4th Athens Music Forum

Project Examples• iTunes22 Stores

5 Billion#1 RetailerLaunched

in 2003EditorLive

• AWAL7 million

2000 artistsA&R Success

CokeMusicCoke IceMagNetFearlessRadar

Page 14: Feigelson Denzyl at 4th Athens Music Forum
Page 15: Feigelson Denzyl at 4th Athens Music Forum

Facts & FiguresSource: IFPI 2007

Page 16: Feigelson Denzyl at 4th Athens Music Forum
Page 17: Feigelson Denzyl at 4th Athens Music Forum

• Global digital music sales estimated at approximately US$2.9 billion in 2007, a 40% increase on 2006 (US$2.1 billion)

Page 18: Feigelson Denzyl at 4th Athens Music Forum

• Global digital music sales estimated at approximately US$2.9 billion in 2007, a 40% increase on 2006 (US$2.1 billion)

• Single track downloads, the most popular digital music format, grew by 53% to 1.7 billion (including those on digital albums)

Page 19: Feigelson Denzyl at 4th Athens Music Forum

• Global digital music sales estimated at approximately US$2.9 billion in 2007, a 40% increase on 2006 (US$2.1 billion)

• Single track downloads, the most popular digital music format, grew by 53% to 1.7 billion (including those on digital albums)

• Digital sales now account for an estimated 15% of the global music market, up from 11% in 2006 and zero in 2003. In the world’s biggest digital music market, the US, online and mobile sales now account for 30% of all revenues

Page 20: Feigelson Denzyl at 4th Athens Music Forum

• Global digital music sales estimated at approximately US$2.9 billion in 2007, a 40% increase on 2006 (US$2.1 billion)

• Single track downloads, the most popular digital music format, grew by 53% to 1.7 billion (including those on digital albums)

• Digital sales now account for an estimated 15% of the global music market, up from 11% in 2006 and zero in 2003. In the world’s biggest digital music market, the US, online and mobile sales now account for 30% of all revenues

• The music industry is more advanced in terms of digital revenues than any other creative or entertainment industry except games. Its digital share is more than twice that of newspapers (7%), films (3%) and books (2%)

Page 21: Feigelson Denzyl at 4th Athens Music Forum

• Global digital music sales estimated at approximately US$2.9 billion in 2007, a 40% increase on 2006 (US$2.1 billion)

• Single track downloads, the most popular digital music format, grew by 53% to 1.7 billion (including those on digital albums)

• Digital sales now account for an estimated 15% of the global music market, up from 11% in 2006 and zero in 2003. In the world’s biggest digital music market, the US, online and mobile sales now account for 30% of all revenues

• The music industry is more advanced in terms of digital revenues than any other creative or entertainment industry except games. Its digital share is more than twice that of newspapers (7%), films (3%) and books (2%)

• There are more than 500 legitimate digital music services worldwide, offering over 6 million tracks – over four times the stock of a music megastore

Page 22: Feigelson Denzyl at 4th Athens Music Forum

• Global digital music sales estimated at approximately US$2.9 billion in 2007, a 40% increase on 2006 (US$2.1 billion)

• Single track downloads, the most popular digital music format, grew by 53% to 1.7 billion (including those on digital albums)

• Digital sales now account for an estimated 15% of the global music market, up from 11% in 2006 and zero in 2003. In the world’s biggest digital music market, the US, online and mobile sales now account for 30% of all revenues

• The music industry is more advanced in terms of digital revenues than any other creative or entertainment industry except games. Its digital share is more than twice that of newspapers (7%), films (3%) and books (2%)

• There are more than 500 legitimate digital music services worldwide, offering over 6 million tracks – over four times the stock of a music megastore

• Tens of billions of illegal files were swapped in 2007. The ratio of unlicensed tracks downloaded to legal tracks sold is about 20+ to 1

Page 23: Feigelson Denzyl at 4th Athens Music Forum

• Global digital music sales estimated at approximately US$2.9 billion in 2007, a 40% increase on 2006 (US$2.1 billion)

• Single track downloads, the most popular digital music format, grew by 53% to 1.7 billion (including those on digital albums)

• Digital sales now account for an estimated 15% of the global music market, up from 11% in 2006 and zero in 2003. In the world’s biggest digital music market, the US, online and mobile sales now account for 30% of all revenues

• The music industry is more advanced in terms of digital revenues than any other creative or entertainment industry except games. Its digital share is more than twice that of newspapers (7%), films (3%) and books (2%)

• There are more than 500 legitimate digital music services worldwide, offering over 6 million tracks – over four times the stock of a music megastore

• Tens of billions of illegal files were swapped in 2007. The ratio of unlicensed tracks downloaded to legal tracks sold is about 20+ to 1

• Progress in the digital music market is being hampered by lack of interoperability between services and devices, and lack of investment in marketing of new services

Page 24: Feigelson Denzyl at 4th Athens Music Forum

• Global digital music sales estimated at approximately US$2.9 billion in 2007, a 40% increase on 2006 (US$2.1 billion)

• Single track downloads, the most popular digital music format, grew by 53% to 1.7 billion (including those on digital albums)

• Digital sales now account for an estimated 15% of the global music market, up from 11% in 2006 and zero in 2003. In the world’s biggest digital music market, the US, online and mobile sales now account for 30% of all revenues

• The music industry is more advanced in terms of digital revenues than any other creative or entertainment industry except games. Its digital share is more than twice that of newspapers (7%), films (3%) and books (2%)

• There are more than 500 legitimate digital music services worldwide, offering over 6 million tracks – over four times the stock of a music megastore

• Tens of billions of illegal files were swapped in 2007. The ratio of unlicensed tracks downloaded to legal tracks sold is about 20+ to 1

• Progress in the digital music market is being hampered by lack of interoperability between services and devices, and lack of investment in marketing of new services

• The growth rate of around 40% in digital sales did not offset the sharp fall in CD sales globally, meaning that the overall market for the year will be down on 2006

Page 25: Feigelson Denzyl at 4th Athens Music Forum

• Global digital music sales estimated at approximately US$2.9 billion in 2007, a 40% increase on 2006 (US$2.1 billion)

• Single track downloads, the most popular digital music format, grew by 53% to 1.7 billion (including those on digital albums)

• Digital sales now account for an estimated 15% of the global music market, up from 11% in 2006 and zero in 2003. In the world’s biggest digital music market, the US, online and mobile sales now account for 30% of all revenues

• The music industry is more advanced in terms of digital revenues than any other creative or entertainment industry except games. Its digital share is more than twice that of newspapers (7%), films (3%) and books (2%)

• There are more than 500 legitimate digital music services worldwide, offering over 6 million tracks – over four times the stock of a music megastore

• Tens of billions of illegal files were swapped in 2007. The ratio of unlicensed tracks downloaded to legal tracks sold is about 20+ to 1

• Progress in the digital music market is being hampered by lack of interoperability between services and devices, and lack of investment in marketing of new services

• The growth rate of around 40% in digital sales did not offset the sharp fall in CD sales globally, meaning that the overall market for the year will be down on 2006

• Research by IFPI debunks a myth about illegal P2P services: fans get better choice on legal sites. IFPI conducted research with a sample of 70 acts on the legal site iTunes and on the copyright infringing service Limewire. In 95 per cent of searches the artists requested had more songs available on iTunes than on the leading P2P service.

Page 26: Feigelson Denzyl at 4th Athens Music Forum

• Global digital music sales estimated at approximately US$2.9 billion in 2007, a 40% increase on 2006 (US$2.1 billion)

• Single track downloads, the most popular digital music format, grew by 53% to 1.7 billion (including those on digital albums)

• Digital sales now account for an estimated 15% of the global music market, up from 11% in 2006 and zero in 2003. In the world’s biggest digital music market, the US, online and mobile sales now account for 30% of all revenues

• The music industry is more advanced in terms of digital revenues than any other creative or entertainment industry except games. Its digital share is more than twice that of newspapers (7%), films (3%) and books (2%)

• There are more than 500 legitimate digital music services worldwide, offering over 6 million tracks – over four times the stock of a music megastore

• Tens of billions of illegal files were swapped in 2007. The ratio of unlicensed tracks downloaded to legal tracks sold is about 20+ to 1

• Progress in the digital music market is being hampered by lack of interoperability between services and devices, and lack of investment in marketing of new services

• The growth rate of around 40% in digital sales did not offset the sharp fall in CD sales globally, meaning that the overall market for the year will be down on 2006

• Research by IFPI debunks a myth about illegal P2P services: fans get better choice on legal sites. IFPI conducted research with a sample of 70 acts on the legal site iTunes and on the copyright infringing service Limewire. In 95 per cent of searches the artists requested had more songs available on iTunes than on the leading P2P service.

Page 27: Feigelson Denzyl at 4th Athens Music Forum
Page 28: Feigelson Denzyl at 4th Athens Music Forum

Greece - 2006/7 info• KEY INDICATORS

• Population: 10.7m, Internet users: 4m, Broadband lines: 0.5m, Mobile subscriptions (penetration): 15.4 m (143.1%), Global music market ranking: 30, % of Total global sales: <1% (0.33%), Physical piracy: Over 50%, Digital piracy: Lowest band in Europe (due to low BB penetration)

• DIGITAL SALES

• 2006: USD $ 4 m – Mainly via mobile channels

• DIGITAL SALES BY FORMAT

• Master ringtone: 22%

• Mobile single: 8%

• Ringback tone: 48%

• Mobile subscription: 5%

• Other: 17% (music, videotones)

• ONLINE RETAILERS:

• 123 Play • EMI Downloads • e-Music • Go mp3 • iTunes Greece • mpGreek • Musicnow • SonyBMG Musicstore • Tellas • Virgin Mega Downloads • Zuper

Source: IFPI, 2007

Page 29: Feigelson Denzyl at 4th Athens Music Forum

Where to from here?

THE FUTURE LOOKS BRIGHT

(to me)

Page 30: Feigelson Denzyl at 4th Athens Music Forum

More music being enjoyed, traded, P2P’d, bought online, shared, watched, talked about - than ever before.

We are in a music revolution/transformation.

Digital natives/immigrants

The change in “distribution”

Record labels & the industry will reinvent

Major label artists & independents will survive side by side

Economics & income streams for labels & artists will transform

Social Networks as benchmarks

The role of BRANDS

The role of FANS

Page 31: Feigelson Denzyl at 4th Athens Music Forum

Gerd Leonhard’s Predictions

- from 2003

Page 32: Feigelson Denzyl at 4th Athens Music Forum

1. Music like Water

2. A bigger pie, but cheaper slices

3. Diverse and Ubiquitous (everywhere)

4. Access to music will replace ownership

5. Multipoint to access to music will be the default environment

6. Go Direct

7. Instant Payment Solutions

8. Mobile Mobile Mobile

Page 33: Feigelson Denzyl at 4th Athens Music Forum

The Next GenerationMusic/Entertainment Company

“ A seemingly endless list of possibilities”

Page 34: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 35: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 36: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 37: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 38: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 39: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 40: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 41: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 42: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 43: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 44: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 45: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 46: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 47: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 48: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 49: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 50: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 51: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 52: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 53: Feigelson Denzyl at 4th Athens Music Forum

The Next Generation(Music) Entertainment

Company

Online/Digital Marketing Licensing/Publishing

All Social NetworksAll channels 24/7

TV • Film • Radio • Streaming • Blogging • PODcasting

• VideoPhone Casting

Creative Mash ups/CollaborationsTouring • Merch

World-wide DistributionFearless Technology

Use all Formats

Discovery

Fan Armies

Release tracks when readyWhat should be free?

Multiple Income Streams

Self-Management/Promo to hundreds of DSP’s - incl;iTunes, we7, Amazon, qTrax,

LastFm, Napster, Nokia,Rhapsody, eMusic, 7digital

myspace, facebook

CreativeRoyalty

Collection

D2C-Direct to Consumer

Page 54: Feigelson Denzyl at 4th Athens Music Forum

New Ideas:

Examples:

Artist Support:

Page 55: Feigelson Denzyl at 4th Athens Music Forum

USB Wristbands with pre-loaded content

Page 56: Feigelson Denzyl at 4th Athens Music Forum

USB Wristbands with pre-loaded content

Page 57: Feigelson Denzyl at 4th Athens Music Forum

Preloaded with AWAL RistDisk Interface and

Artist’s Unique Free Content

Page 58: Feigelson Denzyl at 4th Athens Music Forum

Preloaded with AWAL RistDisk Interface and

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U.K.Eddie Izzard

01.02.2008 - 27.04.2008

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