Problems

Nobody knows who we are

We need more customers

We’re not appealing to our target audience

The Brief

Make Feel Good drinks famous.

Create a unique and fun way to promote

our drinks. The campaign should com-

municate three simple things: our brand

name, what our drinks look like and that

the drinks are full of natural, tasty, fruiti-

ness.

Concept

What makes you feel good?

Audience

16-34 year old energetic adults who are

aware of healthy living.

Tone of Voice

Bright, colourful and engergetic. Make

people smile and generally feel good.

Ideas

HugsThe seaA smileFootballSunshineChocolate

Lillies

StrawberriesHolidaysSummerComedyJumping

BeerDancing

Nice textsShopping

CompletmentsMusic

FriendsGreenBabies

Feelings, objects and general things that make people feel good taken from pri-mary research. These will form the basis of our designs.

Direction/Inspiration

Our designs will be created in 3D models, and then photographed to create a 2D image.

Colour Creating a poster per drink. Taking the fruit ingerdients from that drink and cre-ating pantone swatches to use as a colour palette for that poster.