feeding farmers with high tech. claas in argentina
TRANSCRIPT
Feeding farmers with high tech.
CLAAS in Argentina.
Henning Rabe
head of Group Marketing, Harsewinkel
living in Ahrensburg, close to Hamburg
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Why are we in Argentina ?
Engaged far beyond only sales offices.
= growth x 6 in 20 years !
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Producción LATAM
Latin America will have to provide 50% of the required production Increase
by 2020 to meet global demand!
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Latin America is able to do more.
Lots of potential to increase production volume and productivity in farming.
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LEXION 780 – 760 – 750 TUCANO 470 – 460 – 430
JAGUAR 980 – 960 – 940 – 930
Products offered in Argentina.
Service & Spare Parts
Green Line … mowers, tedders, liners, loader wagon
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Combine Harvesters sales evolution: 2000 – 2016 (fiscal year CLAAS).
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117
49
28
36
5460
85 86
79
68
23
373334
45
59
51
76 77
50
59
18
3027
2
65
28
971 2
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100,0% 100,0%
63,3%
86,8%
78,3%81,1%81,8%
63,6%
25,0%
100,0%
83,3%
94,4% 90,8%89,5%
100,0%
85,0%89,4%
0
10
20
30
40
50
60
70
80
90
100
0,0%
20,0%
40,0%
60,0%
80,0%
100,0%
TM 11 7 4 2 9 28 36 54 65 60 85 86 79 68 23 37 33
RS 7 7 1 2 9 28 34 45 59 51 76 77 50 59 18 30 27
MS in % 63,6 100,0 25,0 100,0 100,0 100,0 94,4 83,3 90,8 85,0 89,4 89,5 63,3 86,8 78,3 81,1 81,8
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
LE
7/5
2016
Forage Harvesters sales evolution: 2000 – 2016 (fiscal year CLAAS).
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CLAAS Group
Employees:
236 (direct)
building sustainable business since the year 2000 …
CLAAS ARGENTINA S.A.
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courageously management, passionate team …
CLAAS ARGENTINA S.A.
independent sales agents in Argentina: 23
indirect (sales agents): 90 people
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enabling high tech related jobs in the country side …
SALES AGENTS.
independent sales agents in Argentina: 23
indirect (sales agents): 90 people
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SUNCHALES: headquater. Sales, Marketing, Management.
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AMEGHINO: factory for headers, trailers, spreaders and other
components.
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AMEGHINO: factory for headers, trailers, spreaders and other
components.
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AMEGHINO: factory for headers, trailers, spreaders and other
components.
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specialised sunflower-cutterbar, ≥12m width.
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ONCATIVO: combine assembly and academy.
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ONCATIVO: combine assembly and academy.
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ONCATIVO: combine assembly and academy.
ONCATIVO: combine assembly and academy.
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ONCATIVO: combine assembly and academy.
training in the field … high density baler.
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FERRE: factory for special cutterbars and components.
Partnership with Allochis.
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FERRE: factory for special cutterbars and components.
Partnership with Allochis.
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Cutterbar HERA:
that is ‘CLAAS – made by Allochis’. 70% local content.
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dealerships and offices …
a few examples.
Rosario: Santa Fe Charata: Chaco
Embarcación: Salta Capital Federal: Buenos Aires
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FIELD DAYs – Experiencia Forrajera organize 100% by CARG
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FIELD DAYs – Experiencia Forrajera organize 100% by CARG
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FIELD DAYs – Experiencia Forrajera organize 100% by CARG
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FIELD DAYs – Experiencia Forrajera organize 100% by CARG
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HARVEST DAYs: bring people to the machines.
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HARVEST DAYs: Soybeans
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FAIRs: La Rural de Palermo July 2015
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FAIRs: La Rural de Palermo July 2015
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EXHIBITONs: Expoagro
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EXHIBITONs: Expoagro
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High Tech on the fields:
every CLAAS combine in Argentina is equipped with Telematics functionalities.
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creating impact, that was seen even by satellites!
100 Years of CLAAS Group 2013 – ‘written’ by three LEXION combines.
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CLAAS: 103 years in the market.
16 years on the ground in Argentina. Ready to stay. Ambitious to grow!
Thank you for your attention.