feed your enthusiasm: blogging about your special interests

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Feed Your Enthusiasm: Blogging About Your Interests Mary Fletcher Jones @FletcherPrince #SMWFeed

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In this Social Media Week DC presentation, Mary Fletcher Jones shares how to get started with a blog about your favorite hobby, cause, or special interest.

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Page 1: Feed Your Enthusiasm: Blogging About Your Special Interests

Feed Your Enthusiasm: Blogging About Your Interests

Mary Fletcher Jones@FletcherPrince

#SMWFeed

Page 2: Feed Your Enthusiasm: Blogging About Your Special Interests

Process and payoff

1. My path2. Your decisions3. Styles4. Interests5. Best practices6. Q & A

Page 3: Feed Your Enthusiasm: Blogging About Your Special Interests

My blogging journey

• Why I blog• Work blogs• Personal blogs

Page 4: Feed Your Enthusiasm: Blogging About Your Special Interests

Is blogging for you?

Page 5: Feed Your Enthusiasm: Blogging About Your Special Interests

Your blogging journey

Page 6: Feed Your Enthusiasm: Blogging About Your Special Interests

Benefits and pitfalls

Page 7: Feed Your Enthusiasm: Blogging About Your Special Interests

Your blogging style

Page 8: Feed Your Enthusiasm: Blogging About Your Special Interests

Your blog typeBusiness: reports and expertiseCause/nonprofitGovernment/MunicipalMilitaryEducationalNews/JournalismPersonal: insights and special

interests

Page 9: Feed Your Enthusiasm: Blogging About Your Special Interests

Your personal blog

Write about• What you know• What you care

about• Personal

experiences• In your own,

unique voice

Page 10: Feed Your Enthusiasm: Blogging About Your Special Interests

Your blog’s objective

• Entertain• Share an

informed opinion• Educate• Report• Tell a story

Page 11: Feed Your Enthusiasm: Blogging About Your Special Interests

Your blogging persona

Page 12: Feed Your Enthusiasm: Blogging About Your Special Interests

Your special interests

Page 13: Feed Your Enthusiasm: Blogging About Your Special Interests

Exploring blogs

• Where to find blogs

• Connecting with bloggers

• Finding ideas and inspiration

Page 14: Feed Your Enthusiasm: Blogging About Your Special Interests

A community of enthusiasts

• Finding your audience

• What do they read?• What do they

expect?• What is their

experience level?

Page 15: Feed Your Enthusiasm: Blogging About Your Special Interests

Blogging best practices

Page 16: Feed Your Enthusiasm: Blogging About Your Special Interests

It is all about EFFORT

“Why on earth people who have something to say which is worth hearing should not take the slight trouble to learn how to make it heard is one of the strange mysteries of modern life.”

– Sir Arthur Conan Doyle

Page 17: Feed Your Enthusiasm: Blogging About Your Special Interests

Organizing your blog

• Setting goals• Blog plan• Editorial

calendar

Page 18: Feed Your Enthusiasm: Blogging About Your Special Interests

Differentiating your blog

• Tell your stories• Meet people and

tell their stories• Find your niche

Page 19: Feed Your Enthusiasm: Blogging About Your Special Interests

Building your blog

• Platform• Set-up and

organization• Design• Features

Page 20: Feed Your Enthusiasm: Blogging About Your Special Interests

Crafting content

• Niche topics• Different angles• Timely and

relevant

Page 21: Feed Your Enthusiasm: Blogging About Your Special Interests

Formatting blog posts

• Headlines• Length• Categories• Tags• Visuals

Page 22: Feed Your Enthusiasm: Blogging About Your Special Interests

Formatting your blog

headline

bullet points

categories

tagline

email subscription box

image

Page 23: Feed Your Enthusiasm: Blogging About Your Special Interests

Promoting your blog

• Comments• Social media

Page 24: Feed Your Enthusiasm: Blogging About Your Special Interests

Thanks!