feed your enthusiasm: blogging about your special interests
DESCRIPTION
In this Social Media Week DC presentation, Mary Fletcher Jones shares how to get started with a blog about your favorite hobby, cause, or special interest.TRANSCRIPT
Feed Your Enthusiasm: Blogging About Your Interests
Mary Fletcher Jones@FletcherPrince
#SMWFeed
Process and payoff
1. My path2. Your decisions3. Styles4. Interests5. Best practices6. Q & A
My blogging journey
• Why I blog• Work blogs• Personal blogs
Is blogging for you?
Your blogging journey
Benefits and pitfalls
Your blogging style
Your blog typeBusiness: reports and expertiseCause/nonprofitGovernment/MunicipalMilitaryEducationalNews/JournalismPersonal: insights and special
interests
Your personal blog
Write about• What you know• What you care
about• Personal
experiences• In your own,
unique voice
Your blog’s objective
• Entertain• Share an
informed opinion• Educate• Report• Tell a story
Your blogging persona
Your special interests
Exploring blogs
• Where to find blogs
• Connecting with bloggers
• Finding ideas and inspiration
A community of enthusiasts
• Finding your audience
• What do they read?• What do they
expect?• What is their
experience level?
Blogging best practices
It is all about EFFORT
“Why on earth people who have something to say which is worth hearing should not take the slight trouble to learn how to make it heard is one of the strange mysteries of modern life.”
– Sir Arthur Conan Doyle
Organizing your blog
• Setting goals• Blog plan• Editorial
calendar
Differentiating your blog
• Tell your stories• Meet people and
tell their stories• Find your niche
Building your blog
• Platform• Set-up and
organization• Design• Features
Crafting content
• Niche topics• Different angles• Timely and
relevant
Formatting blog posts
• Headlines• Length• Categories• Tags• Visuals
Formatting your blog
headline
bullet points
categories
tagline
email subscription box
image
Promoting your blog
• Comments• Social media
Thanks!