fedor skuratov "dark social: as messengers change the market of social media and our...
TRANSCRIPT
![Page 1: Fedor Skuratov "Dark Social: as messengers change the market of social media and our habits"](https://reader034.vdocuments.mx/reader034/viewer/2022050614/58f04de61a28abc2198b45cf/html5/thumbnails/1.jpg)
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NOT THE DARK SOCIAL
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NOT THE DARK SOCIAL
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Материал заблокирован по требованию Государственной Безопасности
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DARK SOCIAL
• Messengers
• Aliens, reptiloids and other unknown sources
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PUBLIC
DARK
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Это тоже заблокировано, ну вы что.
Нечего тут свои селфи из ванной кидать, идите работайте.
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70% шерингов происходят по непубличным каналам
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42мессенджера
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3миллиарда пользователей
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90минут в день житель далекой Бразилии торчит в WhatsApp
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social networks vs. messengers
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GraphНо не Толстой.
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Типы контента в мессенджерах
• Групповые чаты (comunications): many-to-many
• Каналы, публичные страницы (broadcast): 1-to-many
• Боты (applications): 1-to-1
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Типы мессенджеров по формату контента
• Текст - почти все мессенджеры
• Фото - Snapchat
• Аудио - Zallo, Voxer, Discord, Skype
• Видео - imo, Hangouts
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Типы мессенджеров по модели распространения
• B2C - WhatsApp, Telegram, Skype (раньше) etc.
• B2B - HipChat, Логос, Skype (сейчас) etc.
• Community - Discord, Slack, Zallo
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WeChatКак китайцы уделали всех.
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10миллионов публичных аккаунтов в WeChat / WeMedia
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3миллиона долларов за публикацию
Слушайте, давайте сделаем блог для китайцев? А то мы чем-то не тем занимаемся.
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6миллионов активных пользователей в России + 100% за полгода. + 300 000 активных подписчиков каналов + три миллиона узбеков
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crypto vs. law
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И эта картинка тоже заблокирована, вы тут совсем уже. Сейчас выедем.
Ваша госбезопасность
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Как раскрыть тайны dark social?
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Никак.
Вам - точно.
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AIпожалуйста, забудьте об этом.
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Боты
• Интеграции
• Маркетинговые боты
• Персональные боты и инструменты для работы с мессенджером
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PR Три раза да.
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Каналы
• Персонификация (блогинг)
• Дестандартизация - ну вздумайте вести как страницы в соцсетях.
• Никаких лайков, зато читает от 50 до 90%
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СM комьюнити-менеджмент
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Чаты
• сообщество формируется за месяц
• неважно, 30 человек или 3000, ядро - максимум 150 человек
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LeadsНет. Нет. Нет. Нет. Нет.Если вы не делаете классные, уникальные штуки.
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Как продвигать?
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• Платное продвижение
• Сбор первичной базы на сильном инфоповоде
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• Платное продвижение
• 20 000 установок при 300 000 активных пользователей во всем сегменте.
Здесь должен был быть логотип Tuborg безалкогольное но отвалился интернет
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Что дальше?
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М-м-ммм-м…
Погодите, мы записываем.
Ваша. Ну вы поняли.
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WeChatИ они снова всех уделали!
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Combot Know your community. Engage your community. Grow your community.
Thanks!