federated search brochure 2009-06-12

7/31/2019 Federated Search Brochure 2009-06-12

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FEDERATED SEARCH FOR MOBILE SERVICE

PROVIDERS AND ONLINE PUBLISHERS

REVOLUTIONIZING SEARCH ACROSS MULTIPLE TOUCHPOINTS


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OPEN A NEW WINDOW TO

MAXIMUM PROFITABILITYThe growing demand for immediate information discovery creates

tremendous opportunity for todays mobile service providers. Its

far more than a cool must-have feature that you need to serve to

your high value customers. It is a phenomenal new revenue engine

for your business. Thats why you need to know about AmdocsInteractive Personalized Search and our Federated Search

Solution for Mobile Service Providers and Online Publishers.


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WHY AMDOCS PERSONALIZED SEARCH?

THE ADVANTAGE OF PERSONALIZATION

AND RELEVANCY

Todays customers dont have the patience to enter long precisely-

typed character strings or sift through endless reams of irrelevant

listings to find the exact information, applications and servicestheyre looking for. They want a search portal that is personal

and relevant to their lifestyle one that requires an absolute

minimum of key entries, that tolerates mistyped characters, offers

did you mean corrections and that performs exceptionally fast.

In essence, customers want a search tool that reads their minds,

quickly delivering results that are relevant to them because it

understands who they are and knows what types of things they

want to find and do online.

This is the advantage youll gain with the Amdocs InteractivePersonalized Search capabilities that are inherent to our

Federated Search Solution for Mobile Service Providers and

Online Publishers.

CAPABILITIES OF AMDOCS INTERACTIVE

PERSONALIZED SEARCH

Critical to our personalized search capabilities is our Runtime

Relevancy Optimizer which uses a real-time expansion approach

that expands the search at the time the query is made to includedimensions and subsets that are relevant to the user. It combines

context, location and anonymized user profile information to deeply

and quickly analyze search queries to deliver the best results.

In addition, through its machine learning function, the system

continuously logs and analyzes user search behavior and builds

insight, derived from the contextual link between queries and

categories, by associating each user query with pseudo-clusters

of other consumers who are considered to be alike under specific

conditions. This assures anonyminity while enabling highlypersonalized results. In short, Amdocs Interactive Personalized

Search capabilities can help you translate often vague and fuzzy

queries into highly accurate and precise results.

Ability to expand a search in real-time to include subsets of information

that are relevant to the user at that exact moment (e.g. demographics,

context, location, etc.)

RELEVANCY

OPTIMIZATION

Ability to continuosly log and analyze user search behavior

to build customer insight

Expands a search through pattern matching based on context, while

simultaneously narrowing a search based on linguistics, conceptual and

geographical inferences

MACHINELEARNING

FUZZY LOGIC


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Fuzzy logic, which is at the heart of our personalized search

capabilities, is a proven mathematical approach that yields a highly

efficient and precise way of interpreting and analyzing ambiguous

data. Amdocs fuzzy logic dynamically expands the search through

pattern matching based on context, while simultaneously narrowingthe search based on linguistic, conceptual and geographical

inferences. The underlying context in the search logic translates to

a higher correlation between the customer and the search result,

so that the user receives superior search results that are precise,

complete, relevant and rapid.

Amdocs empowers you to build your search profit model any way

you want. You wont be limited to just a revenue-share position,

because Amdocs lets you incorporate multiple search partners into

your federated environment. This includes popular Internet search

engine brands as well as your own data and product catalogs.

Our Federated Search Solution allows you to aggregate content

from multiple information sources and search engines into

a consolidated and consumer-relevant view. Your partners

taxonomies, directories and dictionaries, along with anonymized

subscriber profile data and search logs, can be added and utilizedin real-time by the Amdocs search framework. In addition, you

can define and manage flexible business rules that allow you to

control the real time ranking and positioning of each verticals

results. For example, you may choose to promote a premium

content vertical on workdays while promoting a travelling vertica

on Fridays and at weekends.

PRECISELY INTERPRET AMBIgUOUS

SEARCH TERMS


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Our Taxonomy Manager minimizes the time and labor required for

partners to integrate their taxonomies with our data repository.

Directories can be created automatically by building a model

populated with examples in each predefined category. Directory

administrators can also automate the process by writing rulesthat define the types of data that will be incorporated in each

category of the taxonomy tree. In addition, content specialists can

enter and continually refine category content manually to ensure

maximum data quality and search performance. Our system uses

these taxonomies to increase the accuracy and speed of online

search across three screens.

Your users will interact with a single search bar (either portal or

application based), which they can use to quickly and easily find

information that is relevant to their lifestyle and interests with less

keystrokes than ever before. This includes news, sports, theatre

schedules, restaurant reviews, travel services and so on, plus

downloadable premium content such as music, video, ringtones,

widgets, games and other applications.

With Amdocs, youll have the flexibility to integrate with new

partners, develop new integrated services and introduce new

bundled product offerings. Youll give your partners an open

rapid development environment to do it in. And instead of ceding

online mobile market potential to the search engine giants, youlbe able to drive revenue and enjoy the lions share of emerging

online opportunities.

Best of all, youll achieve all this while providing your customers

with a superior search experience. We provide the technologica

edge you need now to ensure customer satisfaction and minimize

subscriber churn.

INCREASE THE ACCURACY AND SPEED OF

SEARCH ACROSS MULTIPLE SCREENS


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ENHANCE YOUR BRAND WITH OURFEDERATED SEARCH SOLUTION

The Amdocs Interactive Federated Search Solution is a

smart way to build an unbreakable bond with your high value

customers. Certainly, the most widely recognized big three

names in online search can be part of your search offering.

Youll have the option to enhance the results they produce byleveraging your rich data assets. Youll also have the choice to

offer both white label and branded searches.

Whats more, you can further enrich your Federated Search

capabilities with bounded search provided by our Vertical

Search Solution. Layering this capability on your Federated

Search solution will enable you to incorporate premium content

and product storefronts in your search offering all with

the unprecedented advantage of our proprietary fuzzy logic

query analysis, machine learning search tuning and relevancy

optimization technology.

The point is, when customers routinely experience intelligent,

intuitive search using your on-portal search offering, you can

quickly establish user preference. And that preference can easily

grow to define your customers total on-deck experience. Which

means you will be in a position to derive maximum revenue

opportunity along with your partners. You can be the search

window of choice for your customers, while maximizing your profit

opportunity from every commercial touchpoint and transaction.

COUNT ON AMDOCS FOR FAST

IMPLEMENTATION AND CARRIER-GRADE

PERFORMANCE

Amdocs is well-known in the communications and yellow

pages industries for successful large-scale solutions involvingextensive systems integration. Our products and services have

earned a rock-solid global reputation for reliability, scalability

and performance. And the best news is, implementing our

solution wont take a world of time and resources. You wont

have to alter your OSS. Amdocs rapid implementation teams

can help you benefit from our superior search experience now

without hassle. The Amdocs Interactive Federated Search

Solution is easy to implement and production-ready, utilizing

an ROI-focused approach to maximizing performance using

the lowest hardware footprint.

GET TOGETHER WITH AMDOCS

INTERACTIVE

If you want to see how federated search can add extraordinary

profit opportunity to your business, talk to the experts at

Amdocs Interactive today. We can show you how to leverage

the value of your data to benefit you and your partners. To

learn more, visit us online at www.amdocsinteractive.com.


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ANALYZINg THE QUERY

Amdocs Interactive Personalized Search delivers different and personalized results to two

different users entering identical queries. How? By analyzing the context behind the query

Joanie, a 20-something urbanite, entered just the word Chelsea

in her handset search field and received listings of dance clubs inthe meatpacking district of London. At the same time, James, a

40-something sports enthusiast, also entered Chelsea and saw

news reports and schedules for the Chelsea Lions, a local soccer

team. Next, Joanie enters shoes, and sees a listing of Soho

shoe stores selling strappy high heels. James also enters shoes

as a query statement, and sees a listing of stores that carry golf

shoes with cleats. This is the power of personalization that

only Amdocs Interactive Personalized Search Solutions offer.

In each case, the Amdocs Runtime Relevancy Optimizer

aggregated the customers identical search query into distinctgroups of users with different unique interests, then delivered

results that match their anonymized profiles and usage data

search behavior and zip code location. Each user gets the

satisfaction of quickly and easily finding the information they

actually wanted. Whats more, the personalization functions

of Amdocs Interactive Personalized Search can be applied to

opt-in ad serving, enabling you to anonymously deliver ads and

messages that precisely match the customers interests, lifestyle

and purchase behavior. Imagine the profit opportunities this

capability creates for you and your business partners.


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THE AMERICAS: ASIA PACIFIC EUROPE, MIDDLE EAST & AFRICA:

BRAZIL AUSTRALIA CYPRUS IRELAND SOUTH AFRICA

CANADA CHINA CZECH REPUBLIC ISRAEL SPAIN

MEXICO INDIA FRANCE ITALY SWEDEN

UNITED STATES JAPAN GERMANY NETHERLANDS TURKEY

THAILAND HUNGARY POLAND UNITED KINGDOM

RUSSIA

ABOUT AMDOCS INTERACTIVE

Amdocs Interactive federated search is part of the Amdocs Interactive set of

offerings designed specifically to address the challenges of delivering the optimal

online customer experience. Part of the larger Amdocs Customer Experience Systems

(CES) portfolio, Amdocs Interactive offerings span commerce, partner collaboration,

self-service and personalized portal solutions. To learn more about Amdocs Interactive

solutions and services visit us online at www.amdocsinteractive.com.

ABOUT AMDOCSAmdocs is the market leader in customer experience systems innovation, enabling

world-leading service providers to deliver an integrated, innovative and intentional

customer experienceTM at every point of service. Amdocs provides solutions that

deliver customer experience excellence, combining the software, services and expertise

to help its customers execute their strategies and achieve service, operational and

financial excellence. A global company with revenue of $3.16 billion in fiscal 2008,

Amdocs serves customers in more than 50 countries around the world. For more

information, visit Amdocs at www.amdocs.com.

Amdocs has offices, development and support centers worldwide. To see the most

current contact information for all Amdocs offices worldwide, please refer to our

website at www.amdocs.com/corporate.asp

Copyright Amdocs 2009. All Rights Reserved. Reproduction or distribution other than for intended purposes is prohibited, without the prior written consent of Amdocs. Amdocs reserves the

right to revise this document and to make changes in the content from time to time without notice. Amdocs may make improvements and/or changes to the product(s) and/or programs described in

this document any time. The trademarks and service marks of Amdocs, including the Amdocs mark and logo, Ensemble, Enabler, Clarify, Return on Relationship, Intelecable, Collabrent, Intentiona

Customer Experience, CES, Cramer, Qpass, SigValue, DST Innovis, JacobsRimell, and ChangingWorlds are the exclusive property of Amdocs, and may not be used without permission. All othe

marks are the property of their respective owners. AI 2-09.

federated search brochure 2009-06-12

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