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Federal Trade Commission Guides

or e ewe ry, rec ous e a s anPewter Industries

Colored Gemstone Products

Robin Rosen Spector, Attorney, Division of Enforcement

The opinions expressed today are mine and do not reflect the official positionof the FTC.

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ne o omm ss on soldest Guides

Published in the Code ofFederal Re ulations at16 C.F.R. Part 23

Available on the FTCwebsite, www.ftc.gov

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Jewelry Guides are based on Section 5 ofthe Federal Trade Commission Act

Section 5 provides:Unfair methods of competition in or

affecting commerce, and unfair or

deceptive acts or practices in or affectingcommerce are hereby declared unlawful.15 U.S.C. 45.

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STANDARDS APPLY IN ALL

ADVERTISING MEDIA

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Marketers must truthfullyidentify their colored

For lab-created orimitation stones themarketing or descriptionsshould disclose clearly the

na ure o e pro uc anthe fact that it is not anatural emstone

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Unfair or deceptive to fail to disclose that agemstone has been treated if:

The treatment is not permanent

The treatment creates special carerequirements for the gemstone

The treatment has a significant effect on

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Thank You!

www. c.gov

877-FTC-HELP