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Page 1: February - October...live coverage of all things sport that really sets it apart. 1.9M FOOTBALL: 1.4M 0.7M 0.5M 0.5M GOLF: 0.3M 0.6M Alison Kervin heads up The Mail on Sunday Sports

www.mailmetromedia.co.uk

Sport Moments That MatterFebruary - October

Page 2: February - October...live coverage of all things sport that really sets it apart. 1.9M FOOTBALL: 1.4M 0.7M 0.5M 0.5M GOLF: 0.3M 0.6M Alison Kervin heads up The Mail on Sunday Sports

OUR AWARD-WINNING SPORTS CREDENTIALSAWARD-WINNING PUBLICATIONS INTRODUCING OUR STAR TEAM MATCH WINNING DAILY REACH

Sport

Metro Sport’s pages are a must read for sports fans every morning. In fact, 35% jump straight to the back of the paper for their fix! According to its readers, Metro Sport contains a perfect blend of post-match analysis, stats and interviews.

SPORTS: 1.9MFOOTBALL: 1.4MRUGBY: 0.6MTENNIS: 0.6MF1: 0.4MGOLF: 0.3MCRICKET: 0.6M

With some of the best journalists, reporters and pundits in the business, it’s no surprise that Daily Mail newspaper produces one of the best-read sports sections in the marketplace.

SPORTS: 1.8MFOOTBALL: 1.2MRUGBY: 0.9MTENNIS: 0.6MF1: 0.6MGOLF: 0.5MCRICKET: 0.7M

MailOnline Sport’s audience is hooked on the easily digestible and varied content that the channel offers. It houses all the content and talent from the papers, but it’s the breaking news and live coverage of all things sport that really sets it apart.

SPORTS: 1.9MFOOTBALL: 1.4MRUGBY: 0.7MTENNIS: 0.5MF1: 0.5MGOLF: 0.3MCRICKET: 0.6M

Alison Kervin heads up The Mail on Sunday Sports team and is the first female in the UK to become Sports Editor of a major national newspaper. Readers enjoy both the quality and variety of the content.

SPORTS: 1.7MFOOTBALL: 1.2MRUGBY: 0.8MTENNIS: 0.6MF1: 0.5MGOLF: 0.5MCRICKET: 0.6M

cahill kept the faith / reds make fab signing Page 32 »

BRITAIN’S rising star Cameron Norrie declared he had produced ‘the best tennis I have played in my life’ after making a winning French Open debut.

On the day he broke into the world’s top 100 for the first time, the British No.3 celebrated with a first-round victory after Peter Gojowczyk retired injured.

Norrie, 22, (main picture) was leading 6-1, 2-0 at the time and will now face French 15th seed Lucas Pouille.

Britain’s Heather Watson (inset) also won in Paris yesterday, easily beating France’s Oceane Dodin 6-3, 6-0.

paris bow a brit special for norrie

picture: rex

Bayliss left ‘throwing hands up’ in frustration

bale ‘could be united legend’

Cricket: Page 29 »

Rio uRges Champions League heRo to Leave ReaL foR oLd tRaffoRd

ExaspEratEd England coach trevor Bayliss has revealed his frustration at players continually repeating the same mistakes after the ‘embarrassing’ nine-wicket defeat at Lord’s.

Joe root won the toss in the first test against pakistan but his men could not cope with the tough conditions and were unable to recover from being bowled out for 184.

they extended their sorry sequence of defeats to six in their last eight tests

and if they do not win the second and final match of the series, which starts at Headingley on Friday, they will also lose a third successive series.

Bayliss took over as coach before the start of England’s 2015 home ashes win and demanded aggression at the crease but has since called for care and patience if conditions dictate.

asked if his words are being heeded, though, the australian said: ‘Obviously not enough. In a way, you almost throw

your hands up sometimes. But what else can you do? We continually deliver that type of message and are continually working on it in the nets.

‘the mistakes we made; throwing hands at the ball, (not) letting the ball come. Under pressure, in the middle, we’ve got to do it better. I’d be expecting they’d be a little embarrassed about the way they played, and the performance in the next one will be better.’

England’s fielding was again poor at

Lord’s as they put down five catches while pakistan built a first-innings lead of 179. asked to explain the problems in the field, Bayliss admitted: ‘I’m almost at a loss sometimes. It’s got to be concentration. Once the first one goes down, it’s a little bit like when we lose a wicket or two – sometimes that confidence goes down. It was desperately disappointing.’

by david gurney

Football: Page 33 »

RIO FERDINAND has urged Gareth Bale to emerge from Cristiano Ronaldo’s shadow and become a Manchester United legend.

The Welshman came off the bench in Kiev on Saturday to score two goals, including a brilliant overhead kick, in Real Madrid’s 3-1 Champions League final victory over Liverpool.

Although that secured Bale a fourth European Cup in five years, it may not keep him at the Bernabeu even though he has four years left on a contract worth £18million a year. The 28-year-

old admitted after the final he was unhappy at a lack of game time at Real and wants to discuss his future.

It is believed his representatives will hold talks with the club this week.

Manchester United have long been linked with Bale, while Tottenham, the club he left for Spain in 2013, have also been touted as a possible destination.

It is thought Spurs inserted a buy-back clause in the £89million move. But Bale’s wages – said to be £400,000 a

week after tax – make a return to north London highly unlikely. Instead, United are firm favourites to land him, if he leaves, and former United midfielder Paul Scholes yesterday admitted he would love to see Bale at Old Trafford.

Fellow Red Devils star Ferdinand agreed and suggested Bale (right) is held back by being Ronaldo’s team-mate.

He posted on Instagram: ‘He was brought there to eventually take over the mantle as the team’s talisman from @cristiano but the Portuguese megastar has not played ball with that idea. Some

will say he has nothing to prove but does he want to go somewhere & be the main man? Or does he want to remain & continue in the role he is in now, as the supporting cast?

‘I would love to see him come back to the @premierleague (preferably with @manchesterunited) & dominate. Write a new chapter as a leader of a club, the go to guy at all times, the icon....this is what the greats do in all sports not just football, it elevates them.’

French Open: Page 30 »

Gritted teeth: Bayliss

@metrosportHQ

Published by Associated Newspapers Limited, Northcliffe House, London W8 5TT. Printed at Newsprinters (Broxbourne) Ltd, Great Cambridge Road, Waltham Cross, EN8 8DY. ©Associated Newspapers Ltd, 2015. Metro® The mark METRO is a registered trade mark of Associated Newspapers Ltd. Recycled paper made up 78.5 per cent of the raw material for UK newspapers in 2014.

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Page 3: February - October...live coverage of all things sport that really sets it apart. 1.9M FOOTBALL: 1.4M 0.7M 0.5M 0.5M GOLF: 0.3M 0.6M Alison Kervin heads up The Mail on Sunday Sports

FebruarySIX NATIONS

RUGBY KICKS OFFMEN’S & WOMEN’S

Our rugby segment contains 619,000 uniques and is ready to target today

NFL SUPER BOWL 4million article

views of Super Bowl content last year

SOUTH AFRICA VS ENGLAND FIRST ODI,

CAPE TOWN

Metro rugby fans are 10 years younger than the average rugby fan

CHAMPIONS LEAGUE LAST 16, FIRST LEG

SIX NATIONS ROUND 2

ATLETICO MADRID VS LIVERPOOL

MAIL METRO MEDIA REACHES

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DID YOU KNOW: England, Wales and Ireland have each won

three Six Nations championships during the last decade

We wrote 100+ articles on the Six Nations last year, generating 7million article views

SOUTH AFRICA VS ENGLAND SECOND ODI,

DURBAN

Daily Mail reaches more rugby fans than any other print title

SOUTH AFRICA VS ENGLAND THIRD ODI,

JOHANNESBURG

DORTMUND VS PSG

TOTTENHAM VS RB LEIPZIG

ATALANTA VS VALENCIA

CRICKET - WOMEN’S T20 WORLD CUP, AUSTRALIA

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DEONTAY WILDER VS TYSON FURY HEAVYWEIGHT

WORLD TITLE FIGHT SIX NATIONS ROUND 3

There were 2million article

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CHAMPIONS LEAGUE LAST 16, FIRST LEG

MMM sports readers are 23%

more likely to have bet on boxing

CHELSEA VS BAYERNNAPOLI VS BARCELONA

LYON VS JUVENTUSREAL MADRID VS MAN CITY

Page 4: February - October...live coverage of all things sport that really sets it apart. 1.9M FOOTBALL: 1.4M 0.7M 0.5M 0.5M GOLF: 0.3M 0.6M Alison Kervin heads up The Mail on Sunday Sports

MarchCARABAO CUP

FINAL Our

coverage of the Carabao Cup final

generated 3.8million article views in 2019

CHAMPIONS LEAGUE LAST 16, SECOND LEGCHELTENHAM FESTIVAL

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MAIL METRO MEDIA REACHES

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DID YOU KNOW: If Lewis Hamilton wins the F1 World Championship he will equal

Michael Schumacher’s record of seven world titlesOur football segment

is made up of 2.3million uniques

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for CHELTENHAM FESTIVAL

FA CUP FIFTH ROUND

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WOMEN’S T20 WORLD CUP FINAL

Metro readers are 25% more likely to

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EUROPA LEAGUE LAST 16, FIRST

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CRICKET - SRI LANKA VS ENGLAND FIRST TEST, GALLECHAMPIONS LEAGUE LAST 16, SECOND LEG

EUROPA LEAGUE LAST 16, FIRST

LEGUFC FIGHT NIGHT LONDON, THE O2

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We wrote 214 articles on the UFC

last year, generating 7million article views

EURO 2020 WARM-UPS: ENGLAND VS ITALY; WALES VS AUSTRIA

CRICKET - SRI LANKA VS ENGLAND SECOND TEST, COLOMBOFOOTBALL -

EURO 2020 WARM-UPS: ENGLAND VS DENMARK

Euro 2020 qualifying play-off semi-finals

begin

SIX NATIONS FINAL WEEKEND

Page 5: February - October...live coverage of all things sport that really sets it apart. 1.9M FOOTBALL: 1.4M 0.7M 0.5M 0.5M GOLF: 0.3M 0.6M Alison Kervin heads up The Mail on Sunday Sports

April

AINTREE RACES

THE GRAND NATIONAL1 in 2 MailOnline

readers have bet on the Grand National

US MASTERS, AUGUSTA NATIONALFA CUP SEMI-FINALS FA CUP SEMI-FINALSWORLD SNOOKER

CHAMPIONSHIP BEGINSMMM reaches 64% of those who regularly watch snooker on TV

MAIL METRO MEDIA REACHES

2 in 3OF THOSE WHO HAVE BET ON

HORSE RACING IN THE LAST YEAR

DID YOU KNOW: It is estimated that punters spent

£250million betting on the Grand National in 2019

48% say they chose their

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FORMULA 1 - VIETNAM GRAND PRIX, HANOI

CHAMPIONS LEAGUE QUARTER-FINALS, FIRST LEG

EUROPA LEAGUE QUARTER-FINALS,

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Mail Metro Media reaches 1 in 3 golf

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MMM reaches 82% of those who took a golfing holiday last

year

CRICKET - FIRST ROUND OF COUNTY

CHAMPIONSHIPS STARTS

Yorkshire has won a record

32 County Championships CHAMPIONS LEAGUE QUARTER-FINALS, 2ND LEG

SWIMMING - BRITISH CHAMPIONSHIPS, LONDON AQUATICS CENTRE

51% of MMM readers are looking forward to the

swimming at the Olympics FORMULA 1 - CHINESE GRAND PRIX, SHANGHAI

EUROPA LEAGUE QUARTER-FINALS, SECOND LEG

WOMEN’S CHAMPIONS LEAGUE SEMI-FINALS, FIRST LEG

LONDON MARATHON2million MMM

readers jog on a regular basis

34% of ourrunners say they run to improve

their mental health

CHAMPIONS LEAGUE SEMI-FINAL, FIRST LEG

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Page 6: February - October...live coverage of all things sport that really sets it apart. 1.9M FOOTBALL: 1.4M 0.7M 0.5M 0.5M GOLF: 0.3M 0.6M Alison Kervin heads up The Mail on Sunday Sports

May

PREMIER LEAGUE SEASON ENDS

FORMULA 1 - MONACO GRAND PRIX

FA CUP FINAL310 articles written with

7million article views

WOMEN’S CHAMPIONS LEAGUE FINAL, VIENNA

EUROPA LEAGUE FINAL

UEFA CHAMPIONS LEAGUE FINAL

We wrote 370 articles on the Europa League final last year,

generating 8.2million article

views

MAIL METRO MEDIA REACHES

1 IN 4FOOTBALL FANS EVERY DAY

DID YOU KNOW: Manchester United has won 13 league

titles since the last time Liverpool won in 1989/90! FORMULA 1 - DUTCH GRAND PRIX, ZANDVOORT

RUGBY UNION - EUROPEAN

CHAMPIONS CUP SEMI-FINALS BEGINThis is the 1st Dutch

Grand Prix since 1985

WOMEN’S CHAMPIONS LEAGUE SEMI-FINALS, SECOND LEGS

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FORMULA 1 - SPANISH GRAND PRIX, BARCELONA

WOMEN’S FA CUP FINAL, WEMBLEYMMM reaches

78% of all women who play football

regularly INVICTUS GAMES, DEN HAAG, NETHERLANDS

INVICTUS GAMES, DEN HAAG, NETHERLANDSSWIMMING - EUROPEAN CHAMPIONSHIPS, BUDAPEST

The Premier League has been decided on the last day of the season 8 times

US PGA CHAMPIONSHIP

HOCKEY’S BIG WEEKEND

MMM reaches 1million hockey fans every month (74%)

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CHAMPIONSHIP PLAY-OFF FINAL,

WEMBLEY

It is estimated that the play-off final is worth £170m to the winner through

broadcasting and commercial revenue across the next three seasons

1314 articles were written on

Champions League last year generating 34.3million article

views

Page 7: February - October...live coverage of all things sport that really sets it apart. 1.9M FOOTBALL: 1.4M 0.7M 0.5M 0.5M GOLF: 0.3M 0.6M Alison Kervin heads up The Mail on Sunday Sports

June

EURO 2020 BEGINSBeer sales increased

+4.4% YoY during the World Cup and pub sales were up

+1%

US OPEN GOLF CHAMPIONSHIP,

NEW YORKEngland vs Path

C play off winner (Group D)

ROYAL ASCOT TOUR DE

FRANCE STARTS

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We wrote 463 articles with

40.7million views in 2019

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CRICKET - ENGLAND VS WEST INDIES, SECOND TEST, EDGBASTONFORMULA 1 - CANADIAN GRAND PRIX, MONTREAL

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We wrote 99 articles on Royal

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77% of readers are excited for the

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RUGBY UNIONPREMIERSHIP FINAL

Czech Republic vs England (Group D)

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Page 8: February - October...live coverage of all things sport that really sets it apart. 1.9M FOOTBALL: 1.4M 0.7M 0.5M 0.5M GOLF: 0.3M 0.6M Alison Kervin heads up The Mail on Sunday Sports

July 8 in 10 MAIL METRO

MEDIA READERS ARE EXCITED

FOR THE OLYMPICS

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women’s sport

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TOKYO 2020 OLYMPICS OPENING

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2020 SUMMER OLYMPICS

2020 SUMMER OLYMPICS

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DID YOU KNOW: Tokyo will host 5 new sports: karate,

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ENGLAND VS AUSTRALIA T20S

ENGLAND VS AUSTRALIA T20S

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EURO 2020 SEMI-FINAL 2 ENGLAND VS

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We wrote 222 article on Lewis Hamilton last year generating 10.3million page views

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CRICKET - ENGLAND VS PAKISTAN, FIRST TEST, LORD’SFORMULA 1 - HUNGARIAN GRAND PRIX, BUDAPEST

Page 9: February - October...live coverage of all things sport that really sets it apart. 1.9M FOOTBALL: 1.4M 0.7M 0.5M 0.5M GOLF: 0.3M 0.6M Alison Kervin heads up The Mail on Sunday Sports

2020 SUMMER OLYMPICS

2020 SUMMER OLYMPICS 30 finals today

alone. The largest number in one day

at the summer Olympics

TOKYO 2020 OLYMPICS CLOSING

CEREMONY

Can Team GB eclipse the 27 golds they won in Rio 2016?

August 29MILLIONpeople said the London 2012 Paralympics made them feel

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programme for Tokyo 2020

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MEN’S 100M FINAL

Dina Asher-Smith featured in 148 print articles in the last 12 months

WOMEN’S 200M FINAL

WOMEN’S HEPTATHLON BEGINS

65% say it’s important that female

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ENGLAND VS PAKISTAN, SECOND TEST

CRICKET - THE HUNDRED WOMEN’S

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CRICKET - THE HUNDRED MEN’S FINAL

8.3million people watched the Cricket World Cup

Final last year

20-24: CRICKET - ENGLAND VS PAKISTAN, THIRD TEST, TRENT BRIDGEGOLF - WOMEN’S BRITISH OPEN, ROYAL TROON

PARALYMPIC GAMES, TOKYO

US PGA TOUR CHAMPIONSHIP STARTS

BELGIAN GRAND PRIX BEGINS

ENGLAND VS PAKISTAN T20S

ENGLAND VS PAKISTAN T20S

BRITISH MOTOGP, SILVERSTONE

PARALYMPIC GAMES, TOKYOUS OPEN, NEW YORK

Britain won 64 gold medals at the 2016 Paralympics and came second in the

medal table

There were 581 articles about the Rio Paralympics in 2016 in our print titles

Page 10: February - October...live coverage of all things sport that really sets it apart. 1.9M FOOTBALL: 1.4M 0.7M 0.5M 0.5M GOLF: 0.3M 0.6M Alison Kervin heads up The Mail on Sunday Sports

September

UEFA CHAMPIONS LEAGUE STARTS

MMM reaches 2 in 3 fantasy sports

players

TOUR OF BRITAIN

THERE WERE

4.5MILLIONARTICLE VIEWS ON THE RYDER

CUP IN 2018

DID YOU KNOW: The United States team has won 26 of the 41

Ryder Cup matches

FORMULA 1 - ITALIAN GRAND PRIX STARTS

4.8millon MMM readers have private health

insurance

CRICKET - VITALITY BLAST

FINALS DAY

TOUR OF BRITAIN

GOLF - PGA CHAMPIONSHIP, WENTWORTH

DARTS - CHAMPIONS LEAGUE

ENGLAND VS IRELAND ODI

ENGLAND VS IRELAND ODI

ENGLAND VS IRELAND ODI

US OPEN FINALS

GREAT NORTH RUN

FORMULA 1 - SINGAPORE GRAND PRIX, SINGAPORE

CRICKET ODI CUP FINAL, TRENT

BRIDGE

GOLF - RYDER CUP, WHISTLING STRAITS, KOHLER, WISCONSIN

RUSSIAN GRAND PRIX STARTS

BERLINMARATHON

Will Eliud Kipchoge break the 2

hour mark in an official competition?

MMM readers are over 54% more likely to belong to a golf

club

MMM readers are over 45% more likely to

own a Rolex

Page 11: February - October...live coverage of all things sport that really sets it apart. 1.9M FOOTBALL: 1.4M 0.7M 0.5M 0.5M GOLF: 0.3M 0.6M Alison Kervin heads up The Mail on Sunday Sports

October

RUGBY LEAGUE - SUPER LEAGUE

GRAND FINAL

MMM reaches 2/3of Rugby League fans every month

MAIL METRO MEDIA REACHES

2.4MILLION CRICKET FANS

EVERY DAY

DID YOU KNOW: Twenty20 World Cup hosts, Australia has never won the men’s tournament but Australia’s women’s team

has won 4 out of the 6 tournaments!

JAPANESE GRAND PRIX, SUZUKA

CHICAGO MARATHON

BRITISH CHAMPIONS DAY,

ASCOT

MEN’S TWENTY20 WORLD CUP, AUSTRALIA

MMM daily readers account for 31p in every £1 spent

on gambling

Metro reachesmore people who play cricket than another print title

UNITED STATES GRAND PRIX STARTS

MEXICAN GRAND PRIX STARTS

W SERIES, MEXICO CITY

Page 12: February - October...live coverage of all things sport that really sets it apart. 1.9M FOOTBALL: 1.4M 0.7M 0.5M 0.5M GOLF: 0.3M 0.6M Alison Kervin heads up The Mail on Sunday Sports

Sources: Matters Community, 2019 I Omniture, 2019 I TGI Clickstream, 2019 Q3 I Google Trends, 2019 I TGI Clickstream Mobile 2019 Q3, PAMCo 2019 Q3, D.N.A, Pulse Poll, Hitwise, Deloitte, BBPA