feb'16_ratebook w_ transit
TRANSCRIPT
Your access to the BYU market.
MEDIA KIT
OUR AUDIENCES
STUDENTS32,000 students18 to 30 years old40% of income is discretionary53% male, 47% female73% employed
INCOMING STUDENTS8,000 freshmen annually
2,000 transfer students annually
FACULTY & STAFF5,300 BYU employees
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PROVO COMMUNITY
115,000 people
LDS COMMUNITYEach year BYU hosts...50,900 people at workshops 15,000 people at sport camps 30,900 people at youth camps 3,700 people at education workshops
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ADVERTISING CAMPAIGNS
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as simple as:
1Choose your target
AUDIENCES
2Select your
PRODUCTS
3Get
RESULTS!
PRODUCTS AUDIENCES PAGE
PRINT Students Incoming Students
Faculty and Staff
LDS Community
Weekly Universe 6
Education Week 7
Graduation Edition 8
Women’s Conference 9
New Student Mailer 10
Orientation Edition 11
Housing Guide 12
TWO Magazine 13
Rack Ads 14
TRANSITBus Banners 15
Bus Wraps 16
DIGITALWeb Ads 17
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Contact:[email protected] 801-422-7102The Daily UniverseBrigham Young University, 114 BRMB, Provo, UT 84602
11,000 copies distributed weekly
125 locations around campus
A weekly newspaper with new editions every Tuesday
UNIVERSE WEEKLY
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PR
INT
Audiences
Faculty & StaffStudents LDS Community
Available formats
Display ads
display ads
Sticky notes
spadea/overleaf sticky note
Front page bannerback cover front page banner
Spadea/overleaf
inserts spadea/overleaf
Insertsdisplay ads inserts
Rack ads
rack ads
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25,000 people attend annually
70% Utah residents
A week-long workshop during the third week of August
EDUCATION WEEK
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PR
INT
Audiences
Faculty & Staff LDS Community
Available formats
Display ads
display ads
Sticky notes
spadea/overleaf sticky note
Front page bannerback cover front page banner
Spadea/overleaf
inserts spadea/overleaf
Insertsdisplay ads inserts
Rack ads
rack ads
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7,700 graduates annually
17,000 people attend
Published for April graduation
GRADUATION EDITION
Available formats
Display ads
display ads
Sticky notes
spadea/overleaf sticky note
Front page bannerback cover front page banner
Spadea/overleaf
inserts spadea/overleaf
Insertsdisplay ads inserts
Rack ads
rack ads
Audiences
Faculty & StaffStudents LDS Community
PR
INT
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20,000 people attend annually
70% Utah residents
Published every spring during the two-day Women’s Conference
WOMEN’S CONFERENCE
Available formats
Display ads
display ads
Sticky notes
spadea/overleaf sticky note
Front page bannerback cover front page banner
Spadea/overleaf
inserts spadea/overleaf
Insertsdisplay ads inserts
Rack ads
rack ads
Audiences
Faculty & Staff LDS Community
PR
INT
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7,700 papers mailed to new students
A special direct-mail publication for new students, published in early June
NEW STUDENTMAILER
Available formats
Display ads
display ads
Audiences
Incoming Students LDS Community
PR
INT
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5,000 copies hand delivered
to dorm rooms
5,000 copies circulated
throughout campus
Published before fall semester to welcome freshmen and new students to campus
ORIENTATION EDITION
Promo items
promo/gift bag
Audiences
Incoming Students LDS Community
PR
INT
Available formats
Display ads
display ads
Sticky notes
spadea/overleaf sticky note
Front page bannerback cover front page banner
Spadea/overleaf
inserts spadea/overleaf
Insertsdisplay ads inserts
Rack ads
rack ads
Students Faculty & Staff
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15,000 copies published annually
Released at annual BYU Housing Fair —includes listings and an area map
HOUSING GUIDE
Available formats
line listingsline listings magazine display ads
Display ads Line listings
rack adsrack ads
Rack ads
Audiences
Students Incoming Students
PR
INT
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30,000 copies published annually
BESTCIRCULATED
magazine on campus
A dating and relationship guide with new editions every spring and fall
TWO MAGAZINE
Available formats
line listings magazine display ads
Display ads
rack adsrack ads
Rack ads
Audiences
Faculty & StaffStudents
PR
INT
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94 locations across campus
17”×11” of high-visibility ad space
Mini billboards providing a week of exposure
RACK ADS
Available formats
Upper rack ads
rack ads
Lower rack ads
rack ads
Audiences
Faculty & StaffStudents LDS Community
PR
INT
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40,000 weekly student riders
60” banners
Week-long exposure to a direct captive audience in a large, highly visible space
BUS BANNER ADS
TR
AN
SIT
bus banner
Available formats
Interior 60” banner
Audiences
Students
Available formats:
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BUSWRAPS
40,000weekly student riders
5routes operating 13.5
hours each school day
Exterior graphic vinyl wraps
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TR
AN
SIT
bus wrap
bus wrap bus wrap
Available formats – full bus wraps also available
Curbside bus wrap Rear bus wrap Streetside bus wrap
Audiences
Faculty & StaffStudents Provo Community
UNIVERSE ONLINERegularly updated news website found at universe.byu.edu
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DIG
ITA
L
onlinerack ads
Available formats
Front page banner Vertical rectangle Medium rectangle
LDS Community
Audiences
Faculty & StaffStudents
116,000 unique users per month
70% users from Utah
JulyS M T W T F S26 27 28 29 30 1 2
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24 25 26 27 28 29 30
AugustS M T W T F S31 1 2 3 4 5 6
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14 15 16 17 18 19 20
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28 29 30 31 1 2 3
SeptemberS M T W T F S28 29 30 31 1 2 3
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OctoberS M T W T F S
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NovemberS M T W T F S30 31 1 2 3 4 5
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27 28 29 30 1 2 3
DecemberS M T W T F S27 28 29 30 1 2 3
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2016 PUBLICATIONSJanuary
S M T W T F S27 28 29 30 31 1 2
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10 11 12 13 14 15 16
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24 25 26 27 28 29 30
FebruaryS M T W T F S31 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 1 2 3 4 5
MarchS M T W T F S28 29 1 2 3 4 5
6 7 8 9 10 11 12
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27 28 29 30 31 1 2
MayS M T W T F S1 2 3 4 5 6 7
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29 30 31 1 2 3 4
JuneS M T W T F S29 30 31 1 2 3 4
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26 27 28 29 30 1 2
AprilS M T W T F S27 28 29 30 31 1 2
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10 11 12 13 14 15 16
17 18 19 20 21 22 23
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Universe Weekly
Housing Guide, Feb. 18
TWO Magazine, Mar. 31
Graduation Edition, Apr. 19
Women’s Conference, Apr. 28
New Student Edition, Jun. 1
TWO Magazine, Sept. 29
Back to School Edition, Aug. 30
Orientation Edition, Aug. 23
Education Week, Aug. 15
Summer Fun Edition, Jun. 14
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