features brainstorming worksheet - amazon s3 · restful sleep, mindfulness and the best healing...
TRANSCRIPT
Features Brainstorming Worksheet
class two© Kate Byrne | www.bettymeansbusiness.com
© Kate Byrne | www.bettymeansbusiness.com | Class 2 | Page 2
MAIN DISHList the core way(s) you’ll deliver
your signature system + include a short sentence explaining what gets to happen for your client as a
result of each step or item.
SIDE DISHList the more leveraged items you’ll deliver to support your
solution + include a short sentence explaining what gets to happen for your client as a result
of each item.
DESSERTList 1 or 2 easy bonuses that will
amplify my ideal clients success + include a short sentence
explaining what gets to happen for them as a result of each item.
NIGHT CAPList 1 or 2 relevant item that will promote ongoing business +
include a short sentence explaining what gets to happen for
them as a result of each item.
Features Brainstorming
© Kate Byrne | www.bettymeansbusiness.com | Class 2 | Page 3
21 Ways to Deliver Services
1. Accountability checks
2. Audio recordings
3. Audits (think: wardrobe; kitchen; systems; website etc)
4. Check point meetings
5. Coaching sessions
6. Customised cheat sheets
7. Done-for-you (think: plans; strategies; reports; copy; websites; shopping; project management; social media management)
8. Email support
9. Emergency calls
10. Help desk
11. Intensives
12. Group programs
13. Laser coaching
14. Retreats
15. Residentials
16. Screencast tutorials
17. Speaking
18. Specifically focused sessions (think: reiki; resume review; launch strategy; image selection)
19. Workshops
20. Video updates
21. VIP Days
© Kate Byrne | www.bettymeansbusiness.com | Class 2 | Page 4
30 Examples of Leveraged Side Dishes
1. Accommodation
2. Ad space
3. Album
4. Apps
5. Audio series
6. Blog or newsletter feature
7. Checklists
8. Copy of your (or someone else’s) book
9. eBook
10. eCourse
11. Facebook group access
12. Fact sheet library
13. Food hamper
14. Gift certificates
15. Interview series
16. Meditation series
17. Memberships
18. Menus
19. Prints
20. Q+A calls
21. Resources list
22. Screensaver with affirmations
23. Software
24. Tickets
25. Templates
26. Transport
27. Video tutorials
28. Workbooks
29. Worksheets
30. Yoga mat
© Kate Byrne | www.bettymeansbusiness.com | Class 2 | Page 5
MAIN DISHList the core way(s) you’ll deliver your signature system + include a short
sentence explaining what gets to happen for your client as a result of
each step or item.
SIDE DISHList the more leveraged items you’ll deliver to support your solution + include a short sentence explaining
what gets to happen for your client as a result of each item.
• Get To Know You Questionnaire(So we can dive deep into your healthhistory and clarify your goals)
• Lay The Foundations Intensive(Through a series of fun non-evasive checks we’ll discover your benchmark. By the time we’rethrough you’ll have a personalized plan and already be taking practical steps to healing and feeling better)
• 4 x Weekly 30min Revive Sessions(In these sessions I’ll share my powerful strategies and secrets to set up your best ever morning routine, restful sleep, mindfulness and the best healing foods for you. Each of these sessions is like rocket fuel for your healing journey.)
• 4 x weekly 30min Bowen Therapy sessions(To help nourish and reset your system)
• Sleep diary(To help us track your progress and fine tune your unique healing program)
• Weekly menu planning cheat sheets + checklist(To help you nourish yourself for adrenal health with every meal)
• Rest Revive Reconnect mediation audio series(3 x 15minute mediations to help prepare you for restful sleep, accelerate healing and reconnect so you can start feeling like yourself again)
Features BrainstormingHealth Coach Example Brand Values:
NourishedWell
RestedSupported
© Kate Byrne | www.bettymeansbusiness.com | Class 2 | Page 6
DESSERTList 1 or 2 easy bonuses that will
amplify my ideal clients success + include a short sentence explaining what gets to happen for them as a
result of each item.
NIGHT CAPList 1 or 2 relevant item that will
promote ongoing business + include a short sentence explaining what gets
to happen for them as a result of each item.
• How I cured adrenal fatigue eBook(Practical advice from 10 women who overcameadrenal fatigue naturally)
• $100 off the RRP investment for any friends you refer over the next 30 days(Share your healing journey with friends and support each other)
Features BrainstormingHealth Coach Example Brand Values:
NourishedWell
RestedSupported
© Kate Byrne | www.bettymeansbusiness.com | Class 2 | Page 7
MAIN DISHList the core way(s) you’ll deliver your signature system + include a short
sentence explaining what gets to happen for your client as a result of
each step or item.
SIDE DISHList the more leveraged items you’ll deliver to support your solution + include a short sentence explaining
what gets to happen for your client as a result of each item.
• Your Dream www Playbook(You submit our fun Playbook to helpus get a handle on your goals, musthaves, ideal client and brand vibe so wecan get to work bringing you dream www to life)
• Your Awesome Inspo Board(This critical step helps us make sure we’re on the right track and gives you a taste of what’s to come. Expect excitement.)
• Your Hot Design Concept(Your first glimpse of what your www will look like. Think 5 separate gleaming pages, beautifully designed and branded. Expect excitement.)
• Your Beautiful Living Breathing Site(This is the big moment. We deliver your live www including 5 full pages of loaded and designed content, opt-in integration and all the boring backend bits. All you have to do is plan the launch party.)
• 3 x We’ve Got You Covered Revisions(We get that ideas can take shape over time. Use these full revision milestones throughout the project to make sure your www is looking perfect.)
• Our Social Media Graphics Suite(To help you introduce your new www to the world like a PRO)
• Publish Your First Blog Post Tutorial(This screencast tutorial will make it easy to post your first blog)
• Our Little Black Book(Our best ever resources guide sharing our fave copywriters, photographers, social media strategists and more)
Features BrainstormingWeb Designer Example
Brand Values:Fun
AccessiblePractical
© Kate Byrne | www.bettymeansbusiness.com | Class 2 | Page 8
DESSERTList 1 or 2 easy bonuses that will
amplify my ideal clients success + include a short sentence explaining what gets to happen for them as a
result of each item.
NIGHT CAPList 1 or 2 relevant item that will
promote ongoing business + include a short sentence explaining what gets
to happen for them as a result of each item.
• 12 Months Website Security(To keep your new www safe and sound)
• 90 Days Email Support(Think of us as your personal help desk forthe first 3 months after you launch your www)
• 3 Part Traffic, Engagement + Conversion Secrets Audio Series(Learn our best secrets to boosting traffic, engagement and conversion on your www)
• 50% off business card and eBook opt-in design (Continue the PRO vibe for your clients with professionally designed business cards and your opt-in gift)
Features BrainstormingWeb Designer Example
Brand Values:Fun
AccessiblePractical