featured authors sales sell sheet

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www.crcpress.com © Taylor & Francis Group, LLC 2012 Check Out Featured Authors — A powerful web-based community that connects authors with their audience Features Authors drives online traffic and increases sales by improving our discoverability in a highly competitive online environment. This groundbreaking web-based community gives our audience highly visual, engaging information about our authors, and their work, in a personal and interactive setting. Benefits for Our CUSTOMERS Find the latest news and videos about preeminent CRC Press authors Discover where CRC Press authors are speaking Easily follow their favorite “socially-engaged” authors Benefits for Our AUTHORS Heightened visibility to potential customers, creating more sales demand Direct access to their CRC Press profile and its “look and feel” to ensure it is up to date and reflects their brand Ability to use existing online information, profiles, and media to make their profiles “richer” and easier to maintain Easily publish news about themselves, their books, and events through CRC Press channels Connect with CRC Featured Authors. Visit crcpress.com/authors to check it out.

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Check Out Featured Authors — A powerful web-based community that connects authors with their audience

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Page 1: Featured Authors Sales Sell Sheet

www.crcpress.com© Taylor & Francis Group, LLC 2012

Check Out Featured Authors —A powerful web-based community that connects authors with their audienceFeatures Authors drives online traffic and increases sales by improving our discoverability in a highly competitive onlineenvironment. This groundbreaking web-based community gives our audience highly visual, engaging information aboutour authors, and their work, in a personal and interactive setting.

Benefits for Our CUSTOMERS

• Find the latest news and videos about preeminent CRC Press authors

• Discover where CRC Pressauthors are speaking

• Easily follow their favorite“socially-engaged” authors

Benefits for Our AUTHORS

• Heightened visibility to potential customers, creating more sales demand

• Direct access to their CRC Press profile and its“look and feel” to ensure itis up to date and reflectstheir brand

• Ability to use existing online information, profiles, and media tomake their profiles “richer”and easier to maintain

• Easily publish news aboutthemselves, their books,and events through CRC Press channels

Connect with CRC Featured Authors.

Visit crcpress.com/authorsto check it out.