fearless dreams

FEARLESS DREAMS YOUR START UP DREAM NEEDS DESIGN THINKING

SONIA MANCHANDA www.spread.ooo

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FEARLESS DREAMS DESIGN THINKING AND START UPS

IT MUSTSTART WITH A DREAMIt’s your vision of the world you will create.It’s the inspiration and the fuel that drives you from the inside, outward. Dreams move the world forward.

A dream is born from your self, from your intuition, from subconscious introspection. Bringing together the best in you with the biggest challenge outside.‘THE DREAM CONSCIOUSNESS IS A WORLD OF SUBTLE PERCEPTION. THE OBJECTS OF THE DREAM WORLD ARE OUR OWN MENTAL CREATION’. MANDUKYA UPANISHAD


All the possibilities exist in your own imagination.

AHAM BRAHMASMI THE CORE OF MY BEING IS THE ULTIMATE REALITY. THE ROOT AND GROUND OF THE UNIVERSE, THE SOURCE OF ALL THAT EXISTS.


START DREAMING!

WAKE UPTo a world of possibilities within yourself


ARE YOU READY?


DREAMCATCHINGPair up and start. There is one dreamcatcher and one dreamer. The dreamcatcher must discover the big dream of the dreamer. And either articulate it for him or her or then help them express it clearly..

TASK1

10 MINUTES

Dreams are positive, progressive, passionate ideas that move us forward.


ASKING SOMEONE WHAT THEIR DREAM IS SHIFTS FOCUS FROM PROBLEMS TO POSSIBILITIES.


+ ETHNOGRAPHY

+ DESIGN RESEARCH

+ EMPATHY

INNOVATIVE Does something new, original and advanced

INCLUSIVE Has width and relates to/takes along many more

IMPACTFUL Creates meaningful change

Is this a personal dream or is it more? Is it

+ =YOUR DREAM THEIR DREAM DREAM VENTURE


+ QUALITATIVE AND QUANTITATIVE DATA

+ OBSERVATION

+ UNDERSTANDING

OPEN INNOVATION

WHY WE DON’T DREAM ENOUGHTake the analogy of a fruit.

Dream Fruit


are like a hard and thorny superficial skin that keep us from dreaming.

FEARS AND ANXIETIESDream Fruit


Fears And Anxieties

are a fleshy pulpy space where its easy to lose oneself.WISHES AND DESIRES

Dream Fruit


Hopes And Aspirations

lies the dream seed. Something unique, something meaningful that keeps us up at night.

CREATIVE COREDream Fruit


Creative Seed

DREAMS ARE LIMITLESS.DREAMS ARE UNIVERSAL. UNDERSTAND YOUR OWN DREAM. LEARN TO UNCOVER YOUR CUSTOMERS DREAMS.


MAKEDREAMCATCHING A HABITDeamcatching is a unique frame of enquiry and a tool. That can help you relate to people, go beyond fears and anxieties, deeper than wishes and desires, to the deepest real aspirations of your subject.


ENTREPRENEURSHIP ISTHE ULTIMATE EMPOWERMENT AND THE MOST COMPLETE CREATIVE EXPRESSION!

LETS RETURN TO YOUR DREAM!


“Dreams come from people’s feet, not their words. Words were invented by the devil to drown the dreams that connect people to God. To learn about people’s dreams you have to watch how they move their feet and not be distracted by the words that come out of their mouths.” Paul Polak

How can your dream become a powerful plan of action with believers and start to get realised?


Design thinking is a way of working dynamically, * of conjuring up all the possibilities, * shaping a vision, * thinking clearly about the barriers and the opportunities. And while * keeping the user in the center, * ideating * prototypng * iterating * iterating * iterating to create the future you dreamt of.

Your start up dream is an outcome that you imagine. Design Thinking can help you work backwards from your vision.


DESIGN THINKING IS THE PATH TO UNDERSTAND OUR WORLD BETTER, TO SHAPE AND PROTOTYPE OUR VISION OF THE FUTURE.


EMPATHIZE

Learn about the audience for whom you are designing

Construct a point of viewthat is based on user needs and insights

Brainstorm and come up with creative ideas

Build a representation of one or more of your ideas to show to others

Return to your original user group and testing your ideas for feedback

IT IS A CONSCIOUS WAY OF FEELING, THINKING AND WORKING.

DEFINE

IDEATE

PROTOTYPE

TEST

RDG Annual Conference 2014: Design Thinking


IT IS A WAY OF THINKING THAT ALLOWS FOR BOTH DIVERGENT AND CONVERGENT THINKING.

DISCOVERY INTERPRETATION IDEATION EXPERIMENTATION EVOLUTION

Office HUB School - Design Thinking for Educators


PEOPLE

TECH MONEY

Beauty

Func

tionolity

Value

IT’S ALSO A WAY TO BRING TOGETHER WITH EQUAL EMPHASIS


to define, ideate, visualise your dream?

ARE YOU READY?


TASK3

CREATIVE SCENARIOOne dreamer and 2 team members come together. To imagine. You are designing for the next generation. And its impactful, inclusive and innovative. Right? So, lets think big!

10 + 10 MINUTES

+ BRAINSTORM

+ IDEATE

+ WHAT IF

+ WHY NOT

+ HOW MIGHT WE

+ PROTOTYPE



HEADLINEA compelling descriptor for your dream project

PLOTThe big central idea, big, inclusive, scalable and compelling

CUSTOMERS

PARTNERS

OTHERS

Who are they and how will they benefit. Are there any who would be hindrances.

15 MINUTES CREATIVE SCENARIO

DREAMSCAPE

Visualise your dream

www.spreadlearning.comwww.spread.oooSPREAD 2016

Make a 9 second videoThat’s the attention span of a goldfish. And the attention span of your stakeholders

Flick channels Swipe on the phone Switch brands


Nitin’s dream

BELIEVE IN YOUR DREAM, AND STRIVE TO MAKE MANY MORE BELIEVE. FALL IN LOVE WITH YOUR DREAM AND YOUR CUSTOMER! Design Thinking is fundamentally human centered and personas area great tool to understand those who you hope to touch.


Design Thinking is fundamentally human centered and personas are a great tool to understand those who you hope to touch.

Marketing Personas focus on buying motivations Design Personas focus on pain points and behaviours Proto Personas are bio sketches that come fromyour own knowledge.

CREATIVE SCENARIOS COMBINED WITH VIVID PERSONAS ARE THE SECRET SAUCE FOR DESIGN THINKING

+ PERSONAS


Creative scenarios combined with vivid personas are the secret sauce for design thinking

Get ready to put your customer / user in the center


BIOSKETCHCreate a biosketch of your user. Her life, her truths and her aspirations. Making it personal, give him/her a name. Describe the person, a snapshot of their life, work and personality. And his/her emotional and rational motivations, highs and lows. Don’t just get into their shoes, get inside their hearts and minds.

TASK4

10 MINUTES

+ EMPATHY

+ INSIGHTS



Name:

DESCRIPTION INSTRUCTIONS

Dream that your venture approaches

+

-+

-

Put tag words for words that your persona is

Feeling and thinking emotionally (R) and rationally (L)

10 MINUTES +10 MINUTES

(L) RATIONAL

GAIN

PAIN

GAIN

PAIN

(R) EMOTIONAL

PROTO PERSONA + EMPATHY MAP

BIOSKETCH


SOME OTHER ACTIVITIES THAT WILL HELP YOU FLESH OUT YOUR DREAM


TRY AND TRACK THE CUSTOMERS’ JOURNEY TO FULFILLMENT.

+ JOURNEY MAPS



JOURNEY15 MINUTES JOURNEY MAP + PROTOTYPE

STAGE 1 STAGE 2 STAGE 3

SCO

PE

TIME

HIS/HERDREAM

YOURDREAM

Work backwards from your dream and create an action plan. What is the beginning, middle and end.


CREATE A SIMPLE ROBUST PLANDream Plan is a visual and visceral representation of the entrepreneurial dream of an individual. It consists of building blocks, each having dual dimensions which should be carefully considered.


TIME TO DESIGN, BUILD AND SPREAD YOUR DREAM ALL THE BEST!

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IMAGES IN THIS PRESENTATION ARE FROM DREAM:IN JOURNEYS, WORKSHOPS AND CAMPS + SPREAD LEARNING WORKSHOPS

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