fear of flying: how it affects people’s holiday habits
TRANSCRIPT
The psychology behind fear of flying
Top 3 causes of fear of flying
Top 3 aspects of flying people are afraid of
Flyers: of the 57% who still fly
Non-flyers: of the 43% of respondents who do not fly:
Using YouGov’s Field and Tab service, which targets specific groups across the UK, we contacted people who had previously told us they had a severe or moderate fear of flying (which affects nearly 1 in 6 people across the UK) to find out: what caused their fear, how they cope with their fear, and which airlines they consider to be the safest.
57%
52%
46%
26%
20%
of aviophobes surveyed said that despite their anxiety they still
travel by plane
Most respondents say their fear developed as an adult
A general fear of heights (39%)
Turbulence (61%)
Bad weather while flying (56%)
Hearing about bad events (e.g. media coverage, stories etc.) (32%)
Experiencing a bad flight (e.g. emergency landing, turbulence) (29%)
say that they don’t consider any part of the plane ‘safest’
26% believe the safest seat is an aisle seat and...
20% think the back of the plane is safest
Technical failure (68%)
17%
8%
7%
5%
In comparison, only 38% say they fear a terrorist attack. People are also more likely to fear take off (50%) than landing (40%)
have missed out on visiting friends and family
57% are unable to go on exotic holidays
saying they have missed a wedding
say they would be willing to travel as far as Australia by transport methods other than flying and ...
say they would travel to the USA
42%
64%
of flyers are not happy to travel on their own
64% will only travel within the UK or to continental Europe without using a plane
81%
11%
Despite high success rates, 81% said they would not go on a fear of flying course
11% say they would be likely or fairly likely to attend a course
*data is based on research conducted in February 2017
To find out more about the groups YouGov Omnibus can target, contact us or find out more:
https://yougov.co.uk/find-solutions/omnibus/field-and-tab/ // 020 7012 6231// [email protected]
5%24%38%While only 5% perceive Ryanair as the safest — despite the airline never having had a fatal accident
Followed by Virgin Atlantic, which was selected by 24%
38% think BA is the safest airline