Social Media In An EmergencyCrash, BOOM, tweet…with a twist

Slide 1 of…this might take a while :-)

Lee Yount, Jr.Programmer AnalystCatawba County GovernmentFBLA Regional ConferenceSeptember 24, 2011

800Million

…and growing

800Million

…and growingPeoplehttp://www.digitaljournal.com/img/3/5/9/8/7/5/i/5/6/0/o/gamescom_09_071_039.jpg

130The average number of Friends a Facebook user has

http://www.academicperspective.com/wp-content/uploads/2009/11/man-in-the-crowd.jpg

200Million

200MillionPeople

#FBLA

#hashtags

#bestFBLAconferencesessionever

January 12, 2010

4:52 p.m.http://www.luxuo.com/wp-content/uploads/2010/09/haiti-beach.jpg

January 12, 2010

4:53 p.m.http://cache.gawker.com/assets/images/7/2010/01/95886167_01.jpg

January 12, 2010

5:20 p.m.

#Haiti

90999

~ 1,085,000+

http://twapperkeeper.com/hashtag/haiti

Case Study - Tornados in Catawba County, NC

October 26, 2010

7:00 p.m.

Vale, NC7:10 pm 10/26/2010

135 MPH

200 yards wide

3 miles long

EF2 tornado

Claremont, NC

7:45 pm 10/26/2010EF 2 tornado

110 MPH100 yards wide

2 miles long

9:37pm – 11:01pm10/26/2010

Terrell, NC11:45 pm 10/26/2010

EF 0 Tornado

85 MPH

75 yards wide

1.4 miles long

@catcoem10/26/2010 7:03 pm – 10/28/2010 5:45 pm

36 Tweets sent out

32 Re-tweets

24+ new followers

Let’s talk about

content

Examples of Relevant Tweets

http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg

http://www.aksysgames.com

Example of not-so-relevant

Tweet

Is your content answering the…

whowhat

when

whyhow

where

Have an official voice

http://the-universality-of-cheese.blogspot.com/

http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg

…or others will have one for you.

People are looking for thecorrect information quickly…Are you meeting the need?

http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg

@catawbacountyOfficial Catawba County Twitter Site

@catcoemOfficial Catawba County Emergency Management Twitter Site

@leeyountfollow me!

@catawbacounty@catcoem@leeyount

Thank You.

Lee Yount, Jr.Catawba County Governmentlyount@catawbacountync.gov

http://www.leeyount.comhttp://www.facebook.com/leeyounthttp://www.twitter.com/leeyount