fba webinar0

www.fba.amazon.co.uk

First Steps to get started with Fulfilment by Amazon

Amazon Services Europe

Agenda

Item selection: Which items to convert to FBA?

First Shipment: What to do and not to do?

References

Other FBA News

Q&A


Item selection: which items to convert to FBA?

Check your sales to identify current best-sellers and items which could

attract even more buyers with FBA:

Tip: a quick way to identify good candidates for FBA is to look at

your top 10 best sellers here

Or check this reportFor more details…



Items for which you don’t win the Buybox as much as you would like, or

which don’t have a great sales conversion, could maybe improve their

performance with FBA:



Think about FBA competitive advantage against other offers

could FBA help you differentiate your offer and maybe win the Buybox?

Think about demand:

Are there seasonal factors affecting this product’s future sales?

Is the Amazon sales rank good enough to expect decent sales? Each product’s rank is indicated

on its detail page. Overall categories’ rankings

can be checked at http://www.amazon.co.uk/gp/bestsellers/



Think about your item price and your margin after FBA fees

Will you make any profit? Can you adapt your price knowing

FBA assumes free delivery to buyers?

Think about your item’s eligibility and suitability for FBA

Check item’s weight, dimensions and make sure it complies with FBA restrictions

http://www.amazon.co.uk/gp/help/customer/display.html/ref=hp_rel_topic?ie=UTF8&nodeId=200293290


Your Checklist before doing anything:

- Is the item allowed in FBA?

- Does the listing ALREADY exist in your inventory?

- Did you convert this listing to FBA? If not, please do:

First Shipment: what to do or not to do?

Important Tip: you can automatically set listings to FBA when you add productsmanually by ticking ‘I want Amazon to dispatch my items’ or by selecting

AMAZON_EU as fulfilment center ID and leaving the Quantity blank in flatfiles


Creating the shipment in Seller Central:

- Select the items you want to send in the ‘Inventory Amazon fulfills’ view

and choose ‘Send/Replenish’ inventory in the drop down menu


Important Tip: for sellers using our Merchant Web Services APIs (MWS), youcan program such FBA functions as shipment creation directly

within your inventory systems.

https://developer.amazonservices.co.uk/index.html


Go through each step of the shipment workflow:

- Choose ‘Individual’ Items (mixed SKUs in a box) or ‘Case-Packed’ items (1 SKU type per

box). Case-Packed are quicker for us to scan and process.


- Do not ship more or less than the quantities you enter here or it will delay the processing of your shipment:


Go through each step of the shipment workflow:

- Don’t forget to go through each step of the shipping workflow by printing all the necessary

labels, entering your carrier tracking number and marking the shipment as shipped to finish:



Checklist before sending the shipment:

- Did you check that what you physically packed (SKUs and Quantities) is an EXACT match

to what you created in Seller Central?

- If you send several shipments at a time, did you make sure NOT to mix different

shipments’ items in the same box?

- Did you print all the necessary labels (box labels, items labels)?

- Did you pack your items correctly so they don’t get damaged or pose a health hazard?

- If your shipment is bigger than half a pallet, did you palletize it, and did you make an

appointment with our fulfilment centre?


Check requirements for pallet deliveries in the FBA Manual Section 5.9.2







Stickered vs. Commingled configuration

The first time you convert and ship items to us, you will be asked whether you want your

inventory to be stickered or stickerless.

Stickerless items are ‘commingled’, or mixed, with identical items in the FC. It means we

scan the original EAN barcode on each unit to receive it. When you get an order, we will

take any unit of that mixed stock to fulfill it.

With stickered items, you have to print special FBA labels during shipment creation, and put

those labels on EACH unit you send, covering any original barcode. The labels will identify

you as the seller and your stock will not be mixed with identical items.


Important: Even if you choose to go ‘stickerless’ and not label your items, you might still be asked to sticker for items not meeting

the stickerless requirements


Practical Points about Stickerless configuration

Even if you select the Stickerless option, you will still be asked to sticker some categories of

items:

- Media (Books, Music, DVD, Software, Videogames)

- Clothing, Shoes, Jewellery, Watches

- Any USED products

- Any product with no scannable barcode, or for which the EAN barcode corresponds to

multiple ASINs in the Amazon catalogue (ex: Toys assortments)

If you select a mix of stickered and stickerless items to ship, the system will split the

shipment into 2, as we process shipments differently based on their configuration.


Important Tip: Select ‘Show ASIN/FNSKU’ in the Inventory Amazon Fulfills view

to see which items are stickeredor stickerless. The ‘FNSKUs’ starting

with X00… are stickered items.FNSKUs identical to ASINs

are stickerless items.


How do we receive your shipment?

- We open it, and scan every item out of the box

- If it has never been received before, we measure the item’s dimensions

- We put the items on shelves randomly, until they are picked, packed and sent when a

customer places an order

First Shipment: what happens next?

Tip: enable notifications in your Account Settingsso you get automatic emails about status changes.

- You can follow the status of the shipment’s receivingprocess in Seller Central ‘Shipping Queue’ .

- As soon as a unit is scanned, it becomes available for sale.


How can you track your FBA inventory?The ‘FBA Inbound Coach’, in the Shipping Queue, will highlight problems in your shipments, such as

additional quantities or unexpected items.


You can view a detailed list of shipped and received items

And acknowledge discrepancies

All incoming, available and unavailable FBA units can be tracked in the ‘Inventory Amazon Fulfills’ view:


What are the packaging requirements (and mistakes)?



What are the packaging requirements (and mistakes)?


Note: We will not addextra padding,

It is your responsibility to make sure items will not getdamaged during fulfilment!


What are the most common errors?


Pallets must not be higher than 1.7m

Same stickers for different products

Liquid products not securely sealed which leaked

Inadequate packaging

If some of the items in thebox arrive damaged, the whole

batch will be deemed ‘unfulfillable’


What are the most common errors?


Only 1 sticker on the box, so 1 unit received while… the seller intended to sell 6 packs

Receiving 1 Reebok cricket helmet, instead of a pile of small items...

The FBA stickers didn’t cover the original EAN barcodes and some were on the outer bags, so could fall off

Now that you sent your shipment, youjust have to look at units flying off our shelves…


Useful References

FBA Pricing: fees according to category and dimensions

Site Metrics and Reports: Help section on the sales report

Shipping Best Practices: This one-page quick reference guide provides

guidelines for getting your shipment into our fulfilment centres safely and

in a timely manner.

FBA Manual: Shipping inventory help pages.

Product Restrictions: information from FBA Help pages

Previous Webinars’ Recordings: Item selection and shipment creation.

FBA Tutorials: short videos on basic FBA tasks.

http://www.amazon.co.uk/gp/seller/fba/fba_pricing.html

https://sellercentral-europe.amazon.com/gp/help/help.html/ref=pt_27601_cont_help?ie=UTF8&itemID=27601&language=en_GB

http://g-ecx.images-amazon.com/images/G/02/fba-help/QRG/ShippingBestPractices-UK.pdf

https://sellercentral.amazon.de/gp/help/help.html/ref=ag_200141330_cont_help?ie=UTF8&itemID=200141330&language=en_GB


http://services.amazon.co.uk/services/fulfilment-by-amazon/features-benefits/

https://sellercentral.amazon.de/gp/help/help.html/ref=ag_200249180_cont_help?ie=UTF8&itemID=200249180&language=en_GB


FBA EU 26 Export live

We have extended the FBA export option. In addition to domestic selling, you can opt to have your FBA

products listed on amazon.co.uk exported to either 9 or to 26 countries.

There is currently no extra cost to you. The buyer pays overseas delivery rates just like an Amazon order.

Extend your market reach to millions of potential new customers for products you sell on Amazon.co.uk!

Other FBA News

You can enable this option and get more details on

Seller Central‘Inventory Amazon

Fulfills’ page.

https://sellercentral.amazon.de/gp/help/help-popup.html/ref=ag_200149570_cont_fbalist?ie=UTF8&itemID=200149570


http://services.amazon.co.uk/

Don’t’ forget:

Amazon customers prefer to buy items with free and guaranteed delivery, especially as we approach the Christmas period!

So, try it today to:

• Save time and reduce costs

• Offer Amazon’s customer service, delivery and gift wrap options to your customers

• Improve buyers’ trust and satisfaction

• Increase your sales: a recent UK survey found that 88% of respondents reported a unit sales increase since they joined



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