fba - m.media-amazon.com

FBA© 2021

F B A

1

FBA

FBA

FBA – FBA© 2021

1.

FBA

2

1.1 FBA

1.2 FBA

1.3 FBA

1.4

………………..…….……….….……………..…………………………..…………

….……......…...…….….…………..………….….…………………………..……...

….……......…...……….……………..……………..…………………………..……

….……......…...…….….……….…………..……………………………..…….…...

3

5

7

37

FBA

FBA

FBA

FBA – FBA© 2021

1.1 FBA

3

FBA

1.1.1 FBA

FBA Fulfillment By Amazon

FBA

FBA – FBA© 2021

4

1.1.3 FBA

FBA FBA

1.

1.1.2 FBA

17 3 185 200

FBA

FBA – FBA© 2021

1.2.1 FBA

FBA

1.2

5

1： Prime

Prime

Prime

2： 7×24

•

•

FBA – FBA© 2021

6

3

4

FBA 7×24

5

Prime

FBA – FBA© 2021

1.3.1 FBA

FBA FBA

FBA

7

•

•1

365

•

7 15

•

1 - 9 0.75 0.48

10 - 12 2.40 1.20

1.

1 - 9 0.99 0.78

10 - 12 3.63 2.43

1.3 FBA

FBA – FBA© 2021

8

ASIN ASIN

• LTSF Long-term Storage Fee

365

15 (FBA)

365

6.90 0.15

•

365

15 6.90 0.15

https://sellercentral.amazon.com/gp/help/201003400?language=zh_CN&ref=ag_201003400_cont_200140860

https://sellercentral.amazon.com/gp/help/help.html?itemID=ZLZBQ7W6QZRKWWK&language=zh_CN&ref=ag_ZLZBQ7W6QZRKWWK_relt_201371860

https://sellercentral.amazon.com/gp/help/201003400?language=en_US&ref=pt_201003400_cont_G7DQBYCMB6KE58SG

FBA – FBA© 2021

9

1.

•

•

2.

• 181 365

• 365 2021 2

15

0.15 6.90

•

10

https://sellercentral.amazon.com/gp/help/external/200684750?language=zh_CN&ref=efph_200684750_cont_201074400

https://sellercentral.amazon.com/gp/help/external/help.html?itemID=200612770&language=zh_CN&ref=efph_200612770_cont_201081250

https://sellercentral.amazon.com/gp/help/external/help.html?itemID=V8JEETWV9Q33CMX&language=zh_CN&ref=efph_V8JEETWV9Q33CMX_cont_201074400

https://sellercentral.amazon.com/gp/help/external/help.html?itemID=XLRKWL8L5BMSHWB&language=zh_CN&ref=efph_XLRKWL8L5BMSHWB_cont_201074400

FBA – FBA© 2021

10

•

1

1.

6 3.00

6 12 6 3.14

12 16 12 3.62

6 3.87

6 12 6 4.04

12 16 12 4.56

1 2 1 5.35

2 3 2 6.08

3 20 36.08+0.30

3

* 0.11

1 2 1 5.35 12 16 12

3.62 4.65

https://sellercentral.amazon.com/gp/help/help-page.html?itemID=ABBX6GZPA8MSZGW&ref=ag_ABBX6GZPA8MSZGW_bred_Z5Q2VW5WF4JWRGC

FBA – FBA© 2021

11

6 2.70

6 12 6 2.84

12 16 12 3.32

6 3.47

6 12 6 3.64

12 16 12 4.25

1 2 1 4.95

2 3 2 5.68

3 20 35.68+0.30 /

3

708.66+0.38 /

15011.37+0.39 /

15076.57+0.79 /

90

150138.11+0.79 /

90

* 0.11

1 2 1 4.90 12 16 12

3.32 4.25

FBA – FBA© 2021

•

•

Hazmat

•

FBA

12

https://sellercentral.amazon.com/gp/help/GZLZBQ7W6QZRKWWK

https://sellercentral.amazon.com/gp/help/201003400?language=zh_CN&ref=ag_201003400_cont_ABBX6GZPA8MSZGW


FBA – FBA© 2021

•

FBA

13

6 3.63

6 12 6 3.85

12 16 12 3.89

6 4.22

6 12 6 4.39

12 16 12 4.82

1 2 1 5.52

2 3 2 6.12

3 20 36.12+0.30

3

•

:

709.38+0.38 /

15012.20+0.39 /

15087.93+0.79 /

90

150157.91+0.79 /

90


https://sellercentral.amazon.com/gp/help/help-page.html?itemID=ABBX6GZPA8MSZGW&ref=ag_ABBX6GZPA8MSZGW_bred_GZ5Q2VW5WF4JWRGC

FBA – FBA© 2021

14

•

•

•

7 15

1 2 7 15

•

365

15 (FBA)

4.30

4.30 0.10 /0.10

1 - 9 0.39 15.60 164.00

10 - 12 0.55 21.60 227.00

1 - 9 0.65 26.00 273.00

10 - 12 0.91 36.00 378.00

1 - 9 0.45 18.00 189.00

10 - 12 0.63 25.00 263.00

https://sellercentral-europe.amazon.com/gp/help/201030350?language=zh_CN&ref=ag_201030350_cont_200612770

FBA – FBA© 2021

15

•

•

(FIFO)

DVD

28.0 x 20.2 x 5.0 28.0 x 20.2 x 5.0 19.2 x 13.5 x 2.4 19.2 x 13.5 x 2.4

1 2 1 2

365 365 365 365

4.30

0.43 0.86 0.09 0.19

0.10 0.20

0.43 0.86 0.10 0.20

https://sellercentral-europe.amazon.com/gp/ssof/reports/search.html?language=zh_CN&ref=ag_fbafulrpts_cont_200684750

https://sellercentral-europe.amazon.com/gp/ssof/reports/search.html/?recordType=INVENTORY_HEALTH&language=zh_CN&ref=ag_xx_cont_200684750


FBA – FBA© 2021

16

•

•

2020 8 1

•

7.80

https://sellercentral-europe.amazon.com/gp/help/200612770?language=zh_CN&ref=ag_200612770_cont_GWXGBGUQKYVF5H6T



https://sellercentral-europe.amazon.com/gp/help/GV8JEETWV9Q33CMX

FBA – FBA© 2021

17

•1

2

1. Pan-EU

2. European Fulfillment Networks EFN

FBA

& Pan-EU

80 1.46 1.73 2.37 2.74 2.26 1.62

60 1.56 1.88 2.52 2.88 2.51 1.76

210 1.66 2.01 3.01 3.03 2.81 1.93

460 1.77 2.16 3.38 3.27 3.02 2.05

960 2.21 2.52 3.96 3.53 3.15 2.48

150 2.19 2.66 3.95 3.62 2.99 2.53

400 2.33 2.95 4.72 4.04 3.50 2.81

900 2.50 3.38 5.46 4.66 3.78 3.26

1,400 2.66 3.99 5.68 5.24 4.25 3.84

1,900 2.91 4.30 5.74 5.47 4.32 4.11

2,900 4.14 4.77 7.45 6.10 4.91 4.69

3,900 4.53 5.35 7.92 6.82 6.02 4.71

4,900 4.62 5.52 7.95 7.24 6.20 4.72

5,900 5.12 5.95 8.63 8.07 6.52 4.99

6,900 5.28 5.95 8.63 8.08 6.64 5.05

7,900 5.42 6.11 9.42 8.34 7.12 5.10

8,900 5.47 6.11 9.42 8.37 7.12 5.16

9,900 6.23 6.39 9.42 8.82 7.12 5.31

10,900 6.24 6.40 9.48 8.85 7.12 5.49

11,900 6.30 6.61 9.49 8.89 7.13 5.50

FBA – FBA© 2021

18

& Pan-EU

760 4.16 5.65 8.20 8.00 6.11 5.53

1,010 4.64 5.78 8.49 8.19 6.11 5.65

1,260 5.01 5.82 8.59 8.47 6.63 5.70

1,510 5.10 5.82 8.59 8.52 6.63 5.70

1,760 5.16 5.90 9.16 8.58 6.86 5.78

760 5.07 5.71 8.21 8.48 6.15 5.53

1,760 5.40 5.95 9.28 8.62 6.86 5.78

2,760 5.51 6.95 9.75 8.63 7.60 6.74

3,760 5.54 7.01 10.16 9.23 7.67 6.78

4,760 5.58 7.01 10.22 9.27 7.92 6.78

5,760 6.59 7.24 10.83 10.28 10.08 6.79

6,760 6.65 7.34 10.95 10.28 10.26 6.82

7,760 6.68 7.39 11.01 10.43 10.57 6.85

8,760 6.68 7.39 11.01 10.49 11.19 6.88

9,760 6.71 7.43 11.06 10.55 11.65 7.00

14,760 7.14 8.05 11.82 11.69 12.54 7.06

19,760 7.50 8.56 12.43 12.05 13.61 7.06

24,760 8.30 9.70 12.43 12.82 13.61 7.06

29,760 8.30 9.70 13.84 13.46 15.12 7.06

4,760 8.43 8.18 15.09 9.39 9.11 7.38

9,760 10.16 9.44 18.30 10.69 13.40 8.51

14,760 10.74 10.09 19.37 11.78 14.48 9.11

19,760 11.25 10.67 20.32 12.16 15.65 9.63

24,760 12.25 11.81 22.21 13.64 16.97 10.66

31,500 12.28 11.84 22.74 13.73 19.45 10.68

FBA – FBA© 2021

19

EFN

80 3.99 4.38 45.94 18.61

60 4.16 4.55 47.82 19.38

210 4.45 4.88 51.21 20.74

460 4.52 4.95 51.96 21.05

960 4.84 5.30 55.65 22.55

150 4.86 5.32 55.88 22.64

400 5.94 6.50 68.25 27.66

900 7.00 7.66 80.46 32.60

1,400 7.68 8.42 88.37 35.81

1,900 8.80 9.64 101.17 40.99

2,900 9.79 10.73 112.64 45.63

3,900 11.52 12.68 133.19 53.96

4,900 12.10 13.32 139.83 56.65

5,900 12.10 13.32 139.83 56.65

6,900 12.10 13.32 139.83 56.65

7,900 12.79 14.09 147.92 59.93

8,900 13.12 14.44 151.66 61.44

9,900 15.70 17.29 181.49 73.53

10,900 15.70 17.29 181.49 73.53

11,900 15.70 17.29 181.49 73.53

FBA – FBA© 2021

20

EFN

760 11.57 12.74 133.77 54.19

1,010 11.94 13.14 137.99 55.90

1,260 11.98 13.19 138.47 56.10

1,510 12.04 13.26 139.20 56.40

1,760 12.07 13.29 139.56 56.55

760 13.56 14.95 156.94 63.58

1,760 13.96 15.38 161.53 65.45

2,760 14.91 16.41 172.28 69.80

3,760 14.99 16.50 173.24 70.19

4,760 15.10 16.63 174.57 70.72

5,760 16.57 18.25 191.59 77.62

6,760 16.71 18.40 193.16 78.25

7,760 16.71 18.40 193.16 78.25

8,760 16.71 18.40 193.16 78.25

9,760 17.08 18.82 197.63 80.07

14,760 18.12 19.95 209.46 84.87

19,760 19.71 21.71 227.93 92.35

24,760 21.13 23.27 244.35 99.00

29,760 21.44 23.62 247.97 100.47

4,760 20.97 23.10 242.54 98.26

9,760 25.12 27.66 290.47 117.68

14,760 26.70 29.40 308.70 125.07

19,760 29.44 32.42 340.45 137.93

24,760 31.94 35.18 369.42 149.67

31,500 31.94 35.18 369.42 149.67

FBA – FBA© 2021

21

1. EFN

5%

30

2.

0.45

/0.50

2021

https://services.amazon.co.uk/services/fulfilment-by-amazon/pricing.html

https://sellercentral-europe.amazon.com/gp/help/GABBX6GZPA8MSZGW?language=zh_CN&ref=ag_GABBX6GZPA8MSZGW_cont_201411300

FBA – FBA© 2021

22

•

•

•

7 15

1 2 7 15

* 10%

/ /

1 - 9

5.160

x [ ]/

10 x 10 x 10

x [ ]/[ ]

4.370

x [ ]/

10 x 10 x 10

x [ ]/[ ]

10 - 12

9.170

x [ ]/

10 x 10 x 10

x [ ]/[ ]

7.760

x [ ]/

10 x 10 x 10

x [ ]/[ ]

FBA – FBA© 2021

23

•

15 (FBA)

365 10 x 10 x 10

17.773 10%

•

* 10%

* 10%

1 - 9

3.10

x [ ]/ 10 x 10 x 10

x [ ]/[ ]

10 - 12

5.50

x [ ]/ 10 x 10 x 10

x [ ]/[ ]

https://sellercentral-japan.amazon.com/gp/ssof/reports/search.html?language=zh_CN&ref=ag_fbafulrpts_cont_200684750

https://sellercentral-europe.amazon.com/gp/ssof/reports/search.html/?recordType=INVENTORY_HEALTH&language=zh_CN&ref=ag_xx_cont_200684750

https://sellercentral-japan.amazon.com/fba/profitabilitycalculator/index

FBA – FBA© 2021

24

•

25 x 18 x 2 365 16 16

19 x 12.5 x 2 365 8 10 10

CD 15 x 13 x 1.4 365 5 10 10

•

•

2020 9 1

•

31,727 /

https://sellercentral-japan.amazon.com/gp/help/200684750?language=zh_CN&ref=ag_200684750_cont_201074400

https://sellercentral-japan.amazon.com/gp/help/201030350?language=zh_CN&ref=ag_201030350_cont_GWXGBGUQKYVF5H6T

https://sellercentral-japan.amazon.com/gp/help/GWXGBGUQKYVF5H6T

FBA – FBA© 2021

25

•

(FBA)

25 x 18 x 2.0 250 290

35 x 30 x 3.3 1 381

60 2 434

80 5 514

100 9 603

60 2 589

80 5 712

100 10 815

120 15 975

140 20 1,020

160 25 1,100

180 30 1,532

200 40 1,756

200

50

2,755

220 3,573

240 4,496

260 5,625

https://sellercentral-japan.amazon.com/gp/help/GABBX6GZPA8MSZGW?language=zh_CN&ref=ag_GABBX6GZPA8MSZGW_cont_201411300

https://sellercentral-japan.amazon.com/gp/help/G201105770?language=zh_CN&ref=ag_G201105770_cont_201112670

FBA – FBA© 2021

1.3.2 FBA

FBA

26

•

/ /

14

30

* 1,000

/

/

0 0.5 0.25

0.5 1 0.30

1 2 0.35

20.40 + 0.20 /

2

*

0 1 0.60

1 2 0.70

2 4 0.90

4 10 1.45

101.90 + 0.20 /

10

*


https://sellercentral-europe.amazon.com/gp/help/help.html?itemID=200685050&language=zh_CN&ref=efph_200685050_cont_201074400



FBA – FBA© 2021

27

2021 6 8

0 200 0.25

201 500 0.30

501 1,000 0.55

1,000+ 0.65 + 0.50 1,000*

0 500 0.65

501 1,000 1.30

1,001 2,000 1.95

2,001 5,000 3.25

5,000+ 3.90 + 0.50 1,000*

2021 6 8

0 200 0.28

201 500 0.40

501 1,000 0.60

1,000+ 0.65 + 0.50 1,000*

0 500 0.70

501 1,000 1.35

1,001 2,000 2.00

2,001 5,000 3.40

5,000+ 4.05 + 0.55 1,000*

* 1,000

2021

https://sellercentral-europe.amazon.com/gp/help/help.html?itemID=GGAYBRRZT5WVRL9A&

FBA – FBA© 2021

28

/

/

0–200 30

201–500 45

501–1,000 60

1,001 100 + 40 /1,000

1,000 **

0–500 80

501–1,000 110

1,001–2,000 140

2,001–5,000 200

5,001 350 + 40 /1,000

5,000 **

* 10%

** 1,000 5,000

1,500 120 100 + 40 /1,000 * 500



FBA – FBA© 2021

30

1

2

1.

2.

•


https://sellercentral-europe.amazon.com/gp/fba/inbound-performance/index.html?language=zh_CN&ref=ag_xx_cont_201000230

https://sellercentral-japan.amazon.com/gp/fba/inbound-performance/index.html?language=zh_CN&ref=ag_xx_cont_201000230




FBA – FBA© 2021

1.3.3 FBA

FBA FBA

FBA

31

• FBA

FBA

0.30

FBA

0.10

• FBA

(FBA)

FBA

FBA


https://sellercentral-europe.amazon.com/gp/help/G200141500

https://sellercentral-japan.amazon.com/gp/help/help.html?itemID=200141500&language=zh_CN&ref=ag_200141500_cont_201023020


https://sellercentral-europe.amazon.com/gp/help/help.html?itemID=201023020&language=zh_CN&ref=efph_201023020_cont_201074400

https://sellercentral-japan.amazon.com/gp/help/help.html?itemID=201023020&language=zh_CN&ref=efph_201023020_cont_201074400




FBA – FBA© 2021

32

• FBA

•

• 01 -10

0.15

• 11 -12

0.30

•

14

14

https://sellercentral.amazon.com/gp/help/202061550


FBA – FBA© 2021

33

•

• FBA

•

FBA

FBA

•

•

•

FBA


https://sellercentral-japan.amazon.com/gp/help/help.html?itemID=200735910&language=zh_CN&ref=efph_200735910_cont_201074400

https://sellercentral-europe.amazon.com/gp/help/help.html?itemID=201855460&language=zh_CN&ref=id_201855460_cont_201860230

https://sellercentral-europe.amazon.com/gp/help/help.html?itemID=G201408390&



FBA – FBA© 2021

34

1.3.4 FBA

FBA

FBA

FBA

FBA

https://sellercentral.amazon.com/fba/profitabilitycalculator/index


https://sellercentral-europe.amazon.com/fba/revenuecalculator/index?lang=&


https://sellercentral-japan.amazon.com/fba/revenuecalculator/index?lang=&&

FBA – FBA© 2021

FBA

35

1.3.5 FBA

FBA

FBA

https://sellercentral.amazon.com/gp/help/GV8JEETWV9Q33CMX

https://sellercentral-europe.amazon.com/gp/help/GV8JEETWV9Q33CMX

https://sellercentral-japan.amazon.com/gp/help/GWXGBGUQKYVF5H6T



https://sellercentral-japan.amazon.com/gp/help/help.html?itemID=200685050&language=zh_CN&ref=ag_200685050_cont_201074400&







FBA – FBA© 2021

37

1.4

FBA

Fulfillment By Amazon

“ ”

Prime

Prime

/ / /

x x 139

Hazmat

LTSF Long-term Storage Fees

365

FBA© 2021

38

FBA

• FBA

•

• FBA

•

• FBA

•

• FBA

• FBM/MFN

https://sellercentral.amazon.com/learn/ref=xx_su_dnav_xx?ref_=xx_swlang_head_xx&mons_sel_locale=zh_CN&languageSwitched=1

https://sellercentral.amazon.co.uk/learn/ref=xx_su_dnav_xx?ref_=xx_swlang_head_xx&mons_sel_locale=zh_CN&languageSwitched=1

https://sellercentral-japan.amazon.com/learn/ref=xx_su_dnav_xx

fba - m.media-amazon.com

Documents