FB Profit Formula

“How To Calculate & Predict Your Profits Before Spending A Dime On Facebook™ Ads…

What is the FB Profit Formula? It’s a way to determine your KPI (Key Performance Indicators) based on your business goals using “Funnel Conversion Modeling”!

What Will You Discover Today? How Much Ad Budget do you need to allocate

to turn a profit How Much you can pay to acquire a customer Conversion Profit Lever’s for increasing revenue.

What Metrics Matter Most Product Price Point Funnel Conversion Points Funnel Conversion Rates – Real or Projected Cost Per Click / Cost Per Visitor – There’s

difference.

Webinar Funnel Model Product Price Point $1,000 Webinar Sales Conversion Rate 5% Webinar Attendance Rate 40% Webinar Registration Page Conversion Rate 10% CPC / CPV =$1.00

Webinar Funnel Model CPC/CPV =$1 X 100 Click =$100 Visitors x 10% =10

Registrants Cost Per Registrant = $10 Webinar Attendance Rate: 10/40% = 4 Attendees Cost Per Attendee: $100/4 =$25 Per Attendee Webinar Conversion Rate =5% How Many Attendees Do We need To Break Even?

Webinar Funnel Model 25 Attendees X 5% = 1.25 sales $1,000 Gross profit 25 Attendees X $25 = $625 $1,000 - $625 = $375 net profit 100 Attendees X 5% = 5 Sales $5,000 Gross profit 100 Attendees X $25 = $2,500 $5,000 - $2,500 = $2,500

Conversion Profit Levers Cost Per Visitor Webinar Registration Page Conversion Rate Webinar Attendance Rate Webinar Sales Conversion Rate All of these can impact your overall ROI

E-Com Funnel Model Product Price Point $50 Shopping Cart Sales Conversion Rate 2% CPC / CPV =$0.50

E-Com Funnel Model CPC/CPV =$0.50 X 100 Click =$50 Visitors x 2% =2

Sales Cost Per Sale = $50 / 2 =$25 Shopping Cart Conversion Rate =2% How Many Attendees Do We need To Break Even? Only 2 sales

Conversion Profit Levers Cost Per Visitor Add To Cart Conversion Sales Conversion Rate

FB Hierarchy Method Campaign Setup & Structure Objective & Placement Logic Ad Tracking & URL Tags

Connect Explore Insights Interest Research Project Page Research Project Layering Targets

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Funnel Framework Builder - ($1997 Value)

Conversion Maximizer Matrix - ($1997 Value)

Facebook Launch Formula - ($4997 Value)

Facebook Ads Automator - ($1997 Value)

Facebook Ads Optimizer - ($997 Value)

Facebook Scaling System – ($1997 Value)

Client Case Studies – (Priceless)

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