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YO U R S O U L I S YO U R C O M PA S S

BUILD YOUR OWN TRAVEL GUIDEBOOKFrederieke Wolter

8 oktober 2014, Almere

My dream in 2010Milestones Achieved

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LEARNINGSWHAT IS

FAVOROUTE?NEXT STEPS

My dream in 2010Milestones Achieved

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LEARNINGSWHAT IS

FAVOROUTE?NEXT STEPS

My dream in 2010Milestones Achieved

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THE START OF A JOURNEY

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THE FIRST 2 YEARS

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Lea rn ings ee r s te 2 j aa rMANY SOURCES TO PLAN

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TRENDS in TRAVEL INDUSTRY

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1. PUBLISHERS UNDER PRESSURE

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2. EXPLORER IS FAVORITE

21%

15%

15%12%8%

6%5%

Ontdekkingsreiziger Freek in het Wild VIPSmulpaap Survivor Local HeroReisplanner Indiaan Marco PoloWesterling Chiller CitytripperEasytarier Columbus

Explorer (21%) -

Individual freedom of choice and explores the destination preferably with his/her own travel booklet.

Bron: Riksja Travel Reistest

My dream in 2010Milestones Achieved

3. BLOGGERS THE SOCIAL INFLUENCERS

My dream in 2010Milestones Achieved

WE SURF ON THE TRENDS

My dream in 2010Milestones Achieved

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LEARNINGSWHAT IS

FAVOROUTE?NEXT STEPS

Milestones Achieved

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WRITE YOUR OWN TRAVEL GUIDEBOOK

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4 x NEW YORK

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TRAVEL DESIGNERS

16

Trave l Des igners - spec ia l i sa t ies

City Trip Road Trip

Budget Singles

Luxury Backpack

With children By train

Arts & Culture Girls’ weekend

Local Stopover

Yoga & Surf 1 Day

TARGET GROUP

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BALI

budget children singles local

My dream in 2010Milestones Achieved

1. OFFLINE TRAVEL GUIDEBOOKS

My dream in 2010Milestones Achieved

1. OFFLINE TRAVEL GUIDEBOOKS

My dream in 2010Milestones Achieved

2. INTERACTIVE MAPS

My dream in 2010Milestones Achieved3. UP-TO-DATE

C

25

FIRST MILESTONES

6 Team of ambitious heros

1.0 Web & Android app version 1.0

73 Travel Designers

239 Travel Guidebooks

2500 Visitors per Month

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LEARNINGSWHAT IS

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My dream in 2010Milestones Achieved

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NEXT STEPS: TRAVELERS

Focus on Traveler: • Personal itinerary in Guidebook• Build travel guidebooks• Get printed guidebooks

Awareness with TV Program

Partnership with publishers

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AMBITION 2015

My dream in 2010Milestones Achieved

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MARKETING & PRODUCT TOOL

AIRLINES can sell travel guidebooks after ticketing

TRAVEL ORGANISATIONS can market their tours and plan trips for customers

ZRA’s: can promote themselves & give customers personal travel tool while travel-ing (with updates!!)

Hotels: extra bookings & give travelers travel guidebooks

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Download nOW!

My dream in 2010Milestones Achieved

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YOUR SOUL IS YOUR COMPASS

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