FastnFitterAndroid App Marketing Plan

What will be this app for?

Executive SummaryO The app will be designed to serve as a one-

stop destination for all information related to fitness. It will generate a schedule customized to the user’s needs.

O Main target is people of the younger generation.

O It has relevant advantages over it’s competitors and aims to break even after first year.

O The app will undergo many collaborations and will be promoted using various techniques such as social media , celebrity endorsements etc.

O The app will be available in two forms- Premium and Basic.

As per the recent trends, people are becoming self-conscious and have started to focus on their fitness.

This app will guide the customers by providing information about various workouts, nutrition and well-being.

Company OverviewO The app will give a customized

experience to user by providing the appropriate nutrition and workout plan based on the body type of the user.

O Information about various protein supplements and their usage will be specified.

O Users can input their time-table and daily dietary habits and an optimum schedule will be prepared according to the consumer.

What will the target audience be?

The app will gain acceptance from people mostly of the younger generation and between the age group of 15-45 yrs.

The app will target athletes, professional bodybuilders and people who want to stay fit and look good.

The app can face competition from Gold’s Gym MyPath and MobileFit.

Points of ParityPoints of

DifferenceO Fitness

ApplicationO Provides

workout plans O Provides basic

meal plan and schedule

O Provides information of all protein supplements.

O Customized nutrition and workout plan

O Connect with certified Gym coaches and fitness trainers.

What are the goals of the company?

The app should be able to please the customers and cater to their needs more effectively.

This will help in positioning of the app’s brand image and increasing it’s equity.

Financial ObjectivesOConversion rate of consumers from basic to premium close to 3-5%

ONumber of subscribers greater than 1000000 by the end of 2 years.

OBreak even by the end of first year.

What are the Marketing Strategies and promotional techniques to be employed?

Collaborators

• Collaborate with leading Protein selling brands such as Muscle Blaze and Optimum Nutrition.

• Collaborate with fitness trainers and gym coaches for expert advice feature in the premium version.

Promotions and Advertising

1.Social Media

Targeting users on social media channels such as Facebook,Twitter,LinkedIn can be a lucrative way to gain market entry.

Advertisements using social networks do not cost much as compared to the popularity which the brand garners.

Promotions and Advertising

2.Collaborate with gyms

Advertising through gymnasiums will be the best way to increase the brand image as our market is focused more towards people who are serious about fitness.

Promotions and Advertising

3.Celebrity Endorsements

As fitness is very common among actors and film stars, using celebrities to endorse the app can easily help in suitable positioning of the brand.

Tactics

PricingFastnFitter Basic• FastnFitter Basic will

provide information about workouts , nutrition and various protein supplements.

• Users can input their time-table and daily dietary habits and an optimum schedule will be prepared according to the consumer.

PricingFastnFitter Premium • In the premium version ,

along-with the features available in the basic version, users can also connect with certified gym trainers and fitness coaches for gaining more insight and information about their case.

How will the company earn?

FastnFitter Basic• The basic version will be

available for download in the Google Play Store and Apple Store for free of cost.

• The revenue would be generated from the advertisements by AdMob and Apple ads.

• Collaborations with protein brands will also help in generating revenue

FastnFitter Premium• The premium version will be

free of any advertisements.• It will be priced at 24.99$

monthly and a yearly subscription will also be available at 20% discounted rate of the total.

• The premium version will provide mentors on the basis of regional differences taking care of the diet and lifestyle changes in each.

So this was the marketing plan of the Android App- FastnFitter

Thank You

DisclaimerCreated by Kunal Sharma, IIT Roorkee ,during a Marketing Internshipunder Professor Sameer Mathur , IIM Lucknow.