fast, transparent market with trust - ingatlan.com
TRANSCRIPT
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FAST AND TRANSPARENT
MARKET WITH TRUST
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MARKETHUNGARIAN MARKET LEADER OF RESIDENTIAL AND COMMERCIAL PROPERTY LISTINGS PRIVATELY OWNED FOUNDED 18 YEARS AGO
LEADER• Unique Visitor: 2.5 M • Content: over 500 000 • Property Transaction number
in Hungary: 150 000
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VISITORSINGATLAN.COM AND COMPETITORS
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BETTER?
HOW TO DO IT
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OUR FOCUSES
AGENCIES + DEVELOPERS PRIVATE OWNERS THE THIRD MARKET
8000 AGENTS 40 000 OWNERS LISTING 2,5M / MONTH BUYERS
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BUY?
WHERE WOULD YOU
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PROBLEMSBUYERS
NET PROMOTER
SCORE
AGENTS INGATLAN.COM
45% Duplicate
listings
33% Trust issues with agents
15% I don't like banners
7% Loading
time is slow
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PROBLEMSBUYERS
“LEADS ARE NOT ALWAYS RELEVANT”
AGENTS INGATLAN.COM
“OTHERS ARE STEALING MY LISTINGS”
“MY LISTINGS IS NOT VISIBLE AMONG ALL THE OTHERS”
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PROBLEMSBUYERS AGENTS INGATLAN.COM
1. No regulation on the property market = duplicate listings
2. Can’t follow the transaction
3. Lack of information about our third market, the buyers
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WHO HAS THE SAME PROBLEMS?
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WHATIS THE SOLUTION?
A list, where every
property is present
JUST ONCE.
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WHYARE WE DOING IT?
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TRANSPARENTBUYER GETS: NO DUPLICATES 30% SHORTER
ADVERTISER GETS: CLEAR WAY TO GET LEADS
EDUCATION IS A MUST!
VALUE FOR BOTH BUYER AND ADVERTISER
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FASTONE STEP TOWARDS THE TRANSACTION
VALUE FOR BOTH BUYER AND ADVERTISER
LEADS RATE IN NEW LIST
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FASTONE STEP TOWARDS THE TRANSACTIONPROPORTION OF ENQUIRY BY LOGGED IN USERS
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ETHICALBUILD TRUST TOWARDS THE AGENTS ON INGATLAN.COM
LONG TERM RESULT
CLEARING THE MARKET
Those will bid, who can sell - who have good service
and reputation.
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WHOIS THE MOST IMPORTANT CLIENT?
1. Agents 2. Private owners 3. Buyers 4. Other
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WHAT EVERY CLIENT
WANTS:MAKING THE
TRANSACTION HAPPEN
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PROBLEMSBUYERS
NET PROMOTER SCORE
AGENTS INGATLAN.COM
45% Duplicate
listings
33% Trust issues with agents
15% I don't like banners
7% Loading
time is slow
ingatlan.com will have the trustful agents
new lists with no duplicates
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PROBLEMSBUYERS
20% more leads, from buyers who know, what they want
AGENTS INGATLAN.COM
visible who has the same property
shorter lists + more credit, more visibility
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PROBLEMSBUYERS AGENTS INGATLAN.COM
1. No regulation on the property market = duplicate listings
2. Can’t follow the transaction
3. Lack of information about our third market, the buyers
THE PLATFORM IS THE REGULATOR
WE HAVE THE BUYERS LEADS TO FOLLOW THE TRANSACTION
BUYERS ARE REGISTERED
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WHAT’S NEXT?
MARKET PREDICTION by knowing more about the transaction
CONNECTED SERVICES like mortgages
STRONGER BRAND VALUE by real service for the buyer
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KEY SUCCESS FACTORS
MAKE THE TRANSACTION HAPPEN FAST
TRANSPARENT MARKET
ETHICAL BEHAVIOUR TO BUILD TRUST
TO GET CLOSE TO THE TRANSACTION
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Thank you!Laura Szabo CPO / CMO - ingatlan.com
www.linkedin.com/in/lauraszabo/