Fast Moving Consumer

Goods.

What is FMCG ?

• Indian FMCG Market is 4th Largest in World.Fast Moving Consumer Goods Worldwide.

• Also Known As CPG.• Named Fast Moving Consumer Goods Because.

Fast Moving Consumer Goods.

• Basic Necessities Product.• Product Includes.

Fast Moving Consumer Goods Sectors.

• Biggest Market & Growing @ Rapid Rate.• Hardly Affected by Economic Downturn.• Growth of FMCG Market in Tier II & III Cities.

Change In Standard Of Living.

FMCG.

Cosmetics Toiletries Detergent Shoe Polish

Ice-cream Packaged Food Chocolates

FMCG Sector.

Buscuits & Cookies

Milk & Daily Products

Rice, Aata, Lentils & Dal

Snacks

Chocolates & Sweets

Laundary Supplies

Others

20%

6%

12%

8%7%6

%

41%

Consumption of FMCG Products in India

• Untapped Rural Market

• Rising Income Levels• Large Domestic• Export Potential• High Consumer Goods

Spending

• Removal of Import Restrictions

• Slowdown in Rural Demand

• Tax & Regulatory Structure

• Lower Scope of Investing in Technology

• Low Exports Level• Competition

• Low Operational Costs• • Available in Urban

as well as Some Rural Areas.

• • Presence Of Well-known Brands In FMCG Sector

STRENGTH WEAKNESS

OPPURTUNITIESTHREAT

SWOT Analysis

GODREJ.CO. PROFILE

ITC INDIAN TOBACCO COMPANY

HUL HINDUSTAN UNILEVER LIMITED

CO. PROFILE

AMWAY

Godrej.