fast innovation requires fast it ucs session · ucs is redefining server management 10,000 ucs...

Fast Innovation requires Fast IT UCS Session

Play To Win: Unified Computing Roadmap and Innovations

Ravi Mishra Technical Marketing Engineer, UCS

Agenda

UCS Differentiation and New Innovations

Summary and Call to Action

UCS Traction and Opportunity

Cisco’s recent server innovation launch

The Software Differentiation

Cisco UCS Leading Overall Server Revenue Growth (Y/Y)

-3%

-21%

0%

39%

-5%

-13%

-4%

$13.2B $12.0B $8.2B $2.3B $1.8B $49.4B

Market

$2.4B

Source: IDC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue Share Revenue is cumulative 4 quarters (Q2CY13 – Q1CY14)

Cisco Unified Computing System Fastest Growing Product in the Market

Server Vendor

World-record Performance Benchmarks to Date

UCS Channel Partners

Of all Fortune 500 Customers Have Invested in UCS

Data Center Annualized Revenue Run Rate

Unique UCS Customers

Worldwide Revenue Share in x86 Blades

36,500+

#2

$3B+

Top 5

>75%

3,650+

95

UCS Differentiation and New Innovations

UCS Management Reduced time to deploy new apps

Reallocate resources quickly and efficiently

Reduced infrastructure

Cohesive resource pools

Unified Fabric

Compute With NO Compromise

Blade and rack servers in a single

UCS managed domain

Physical and virtual workloads

Virtualized I/O Improved scalability and flexibility

Increased performance

Unified Computing Product Innovation Innovation to Improve Applications

XML API STANDARD

APIs

UCS System Architecture

8

Blade/Rack AG: BIOS

RAID

CPLD

Boot Method

BMC Setup

Alerting

Etc.

NIC AG: # NICs

Networks to Tie in

QOS and Security Policy

# HBAs

VSANs to Tie in

QoS and Security Policy

Etc.

Switch AG: Ether Port Networks

QoS Policy

Security Policy

Linkages to Server NICs

Network Segments

Etc.

Fabric AG: Storage Segments

VSAN Mappings

F Port Trunking

F Port Channeling

Zoning **

Etc.

XML API

Other AG’s: VMM AG

Etc.

Management Information Tree (MIT)

Root

Server

I/O RAID BIOS

NIC1 HBA1

I/O

Edge

Eth Port

Config:

NIC1

FC Port

Config:

HBA1

“Front End”

“Back End”

UCS System Architecture

9

Data Management Engine

(DME)

XML API UCSM Process

Tools (IPMI, NX-OS,

CIM XML, SMASH CLP,

etc.)

Firefox

(Object Browser)

Centrale

(GUI)

Network

Documentation

•Browser

•Containment

•Properties

•Inheritance

XML Schema

•Validation

•Reference

3rd Party (BMC, CA,

IONIX, Tivoli,

SCOM, vCenter)

Raw XML Raw XML visore.html

Development Time

Validation

SOAP/XML

Raw XML

Single Source of

Truth Database

Traditional Servers Hardware Centric

10

Servers are specifically purchased for applications

Hardware dictates the identity of the servers

Management of servers handled individually or through add-on software

LAN

SAN

•RAID settings

•Disk scrub actions

•Number of vHBAs

•HBA WWN assignments

•FC Boot Parameters

•HBA firmware

•FC Fabric assignments for HBAs

•QoS settings

•Border port assignment per vNIC

•NIC Transmit/Receive Rate

Limiting

•VLAN assignments for NICs

•VLAN tagging config for NICs

•Number of vNICs

•PXE settings\

•NIC firmware

•Advanced feature settings

•Remote KVM IP settings

•Call Home behavior

•Remote KVM firmware

•Server UUID

•Serial over LAN settings

•Boot order

•IPMI settings

•BIOS scrub actions

•BIOS firmware

•BIOS Settings

UCS Service Profiles Workload Centric

11

Servers are specifically purchased for additional capacity and provide service elasticity

Server identities are defined by the service profile

Management of servers provided through the very system that defines them (UCSM).

LAN

SAN

UCS Service Profiles Configuration Portability

SIM Card Identity for a Phone

Service Profile Identity for a Server

UCS Service Profile Unified Device Management

Network Policy

Storage Policy

Server Policy

Subject Matter Expert Define Policies

1

UCS: Embedded Automation Integrated, Policy-Based Infrastructure Management

Policies Used to Create Service Profile Templates

Service Profile Templates Create Service Profiles

Associating Service Profiles with Hardware Configures

Servers Automatically

Uplink port configuration,

VLAN, VSAN, QoS, and

EtherChannels

Server port configuration

including LAN and SAN settings

Network interface card (NIC)

configuration: MAC address,

VLAN, and QoS settings;

host bus adapter HBA configuration:

worldwide names (WWNs), VSANs,

and bandwidth constraints;

and firmware revisions

Unique user ID (UUID),

firmware revisions,

and RAID controller settings

Service profile assigned to server,

chassis slot, or pool

Uplink port configuration, VLAN,

VSAN, QoS, and EtherChannels

Server port configuration including

LAN and SAN settings









firmware revisions,
















firmware revisions,
















firmware revisions,
















firmware revisions,




2 3 4

Network SME

Server SME

Storage SME

Unified Management Blade and Rack Servers Managed a Cohesive Resource Pool

UCS Manager

C-Series Rack Optimized Servers

B-Series Blade Servers

Service Profile: HR_App1

VNIC1

MAC: 08:00:69:02:01:2E

HR_WEB_VLAN (ID=50)

VNIC2

MAC: 08:00:69:02:01:2F

HR_DB_VLAN (ID=210)

HBA 1 and 2

WWN: 5080020000075740

WWN: 5080020000075741

VSAN ID: 12

Boot Order: SAN

BIOS Settings:

Turbo On

HyperThreading On

UCS Service Profile Unified Device Management

Network Policy

Storage Policy

Server Policy

UNIFIED MANAGEMENT

A SINGLE UNIFIED SYSTEM FOR

BLADE AND RACK SERVERS

A Major Market Transformation in

Unified Server Management

Benefits of UCS Manager and

Service Profiles for Both Blade and

Rack-Optimized Servers

Add Capacity

Without Complexity

UCS Central Unified Management for a Multi-UCS Environment

Data Center 1 Data Center 2 Data Center 3

Efficiency of

Management Over

Large Scale,

Multi-UCS Domains

Leverages UCS

Manager Technology

Delivers Global

Policies, Service

Profiles, ID Pools,

and Templates

UNIFIED MANAGEMENT

Global Stateless Computing For Workload Mobility

Domain 1 Domain 2 Data Center 1 Data Center 2

UNIFIED MANAGEMENT

UNIFIED MANAGEMENT

UNIFIED MANAGEMENT

All Workloads, Common Platform Unified Management

Big Data Cluster

UCS Manager

Data Center 6

Scale-Out Apps

Data Center 3

UCS Manager

Business Continuity

Disaster Recovery

Data Center 2

Test Dev Exchange

vSphere

UCS Manager

Virtualized Servers

and Apps

Data Center 4

Test

Dev Exchange

Test

Dev Exchange

Tenant 1 Tenant 2

UCS Manager

Cloud

Data Center 1

SAP HANA Oracle E-Biz

UCS Manager

Performance

Intensive,

Scale-Up Apps

Data Center 5

UCS Manager

Web Server App Server

E-commerce Platform

E-Commerce

Apps

UCS Central

Seamless Infrastructure Management with UCS Director

Nexus Product Family

UCS Director

Storage

UCS Invicta

Virtualization

Unified Computing

System

L4-7 Services

UCS Performance

Manager Out of the box

monitoring

rules and thresholds

Manage congestion for

integrated

infrastructure

New!

Integrated application containers for secure workload provisioning

New!

Wizard based configuration

New!

Open Developer Kit for Ecosystem Acceleration

New!

Hadoop integration to easily manage large clusters

XML API

UCS Is Redefining Server Management 10,000 UCS Servers: Monitor and Manage Seamlessly

Third Party UCS CLI + UCS Manager + UCS Central + UCS

Director

goUCS Automation Tools

CDN .NET/ Windows PowerShell

Python, Perl XML

UCS M Data Center 1

UCS M Single UCS Domain

UCS M Data Centers 3, 4 ....

UCS M Data Center 2

Customer

Blade and rack servers

in the same domain—

form factor agnostic

Standards-based XML

API presents

bidirectional single

interface to entire

solution

UCS offers the

customers the broadest

choice of Cisco or

third-party

management tools

UCS Manager

CLI UCS

Central

UCS Director

Cisco UCS Integrated Infrastructure

Cisco is #1 and

a partner in ~69% of all Integrated Infrastructure*

Exclusive in the

top 2 solutions (FlexPod and Vblock) and ~50% in the #3 solution (VSPEX)*

UCS Integrated Infrastructure

Cisco UCS

Cisco Nexus

UCS Director

VBLOCK FLEXPOD HDS UCP

Select VSPEX

*IDC Worldwide Integrated Infrastructure & Platforms Tracker, April 29, 2014

Cisco Unified Computing System A differentiated/revolutionary approach

Unified

Management

• Faster deploy/ provision

• Unification leads to reduced complexity

• Management via a single interface

Simplified

Architecture

• Networking with fewer components

• Lower cost and easier scaling

• Fewer management touch points

• Stateless: any resource, any time

• Better TCO/ROI

Scale

• Ultimate Scalability

• Enhanced design capability

• Designed for the future, today

Higher

Performance

• Brings out the best of x86 architecture

• Optimized resource utilization for compute, networking, and management

Cisco UCS: Driving Business Outcomes Proven value and over 36,500 customers world wide

“We’re able to offer leading-edge solutions to our customers and continue to expand our business.”

Reduction in Provisioning

Times

84% Reduction of Management

Costs

61% Reduction of Power and

Cooling Costs

54% Cabling

Reduction

77% World-record Performance Benchmarks

94

“Our Cisco Unified Computing System decision is a game-changer.”

Wes Wright CIO, Seattle Children’s

Martin Breslin Infrastructure Architect, SEI

“With Cisco UCS, we can adapt much more quickly to user demand.”

Mark Adams VP Information Technology, HireRight

Source: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks

Recently Launched by Cisco

UCS 2.0

Applications Have Unique Requirements at Every Scale

Edge-Scale Computing Core Data Center Workloads

Faster Decisions

Cloud-Scale Computing

Deeper Insight Connecting to Opportunity

UCS Mini UCS M-Series

UCS C3160 Server

Edge-Scale Computing Core Data Center Workloads Cloud-Scale Computing

Unmatched Continuum of Scale

Powering Applications at Every Scale The Next Wave of UCS Innovation

Core Data Center

UCS Management

IoE Sensor Data Retail Operations

Virtual Desktops Customer Premise

Equipment

UCS Director

Enhancements

UCS Blade & Rack

M4 Servers

UCS Invicta Blade

Compute Network Storage Virtualization

Management and Automation

UCS Mini




UCS Director

Enhancements

UCS Blade & Rack

M4 Servers

UCS Invicta Blade UCS M-Series

UCS C3160 Server


Cisco UCS M4 New Generation Servers Many Form Factors, One System

UCS C220 M4 Rack Server

Density-optimized enterprise-class

rack server for general purpose

workloads

UCS C240 M4 Rack Server

Storage and I/O-optimized for big data

analytics, virtualization, and bare

metal applications

UCS B200 M4 Blade Server

Delivers market-leading

performance, versatility, and density

without compromise

Cisco UCS: Many Server Form Factors, One System Industry Leading Compute Without Compromise

Enterprise Performance Intensive/Mission Critical

UCS B420 M4

Enterprise Class, 4-Socket Blade for

Large, Memory-Intensive Bare Metal

and Virtualized Applications

Ra

ck

Bla

de

UCS B200 M4

Optimal Choice for VDI, Private

Cloud, or Dense Virtualization/

Consolidation Workloads

UCS C220 M4

Versatile, General Purpose Enterprise

Infrastructure, and Application Server

UCS C240 M4

Ideal Platform for Big Data, ERP,

and Database Applications

UCS B260 M4

Mission-Critical, 2-Socket Blade for

Large, CPU-Intensive Bare Metal


UCS B460 M4

Mission-Critical, 4-Socket Blade for

Large, CPU-Intensive Bare Metal


UCS C460 M4

Mission-Critical, 4-Socket

Server for Large, CPU-Intensive

Applications

UCS B200 M4 blade server highlights

VIC and 3rd party mezz IO/flash

options

Half-Width Blade Up to 8 per 5108 Chassis

Two E5 v3 CPUs Up to 18 cores per socket

24 DDR4 DIMM Sockets 12 per CPU Socket

Modular Storage HBA Modular HDD controller / Flashed-Backed

Cache

Modular Storage Subsystem Configurable with SAS / SATA / PCIe

x16 PCIe 3.0 Slot Fabric and Flash Options

UCS C220 M4 Density-Optimized

Enterprise Rack Server

Security Bezel Optional

Two E5v3 CPUs Up to 18 cores per socket

Two PCIe 3.0 Slots One NCSI “VIC-Optimized”

Modular LOM (mLOM)

VIC or CNA Options

24 DDR4 DIMM Slots Up to 2133 MHz speeds

UCS C220 M4 Next Gen Density-Optimized Rack Server

Flexible Storage Up to 8 SFF or 4 LFF drives

PCIe SSD support

• Designed for a wide range of enterprise workloads

including virtualization and bare metal applications

• Stand-alone or UCS-managed operations

• Provides enterprise-level capabilities and features

• Ultimate density-optimized, modular general compute

platform

A modular blend of CPU, Memory, Storage, IO and expansion

capabilities in a dense 1U form-factor

UCS C240 M4 Storage and IO-Optimized

Enterprise Rack Server

Security Bezel Optional

Two E5v3 CPUs Up to 18 cores per socket

Six PCIe 3.0 Slots Four Full / Full - Four NCSI

Modular LOM (mLOM)

VIC or CNA Options

24 DDR4 DIMM Slots Up to 2133 MHz speeds

UCS C240 M4 Next Gen Storage & IO-Optimized Rack Server

Flexible Storage Up to 24 SFF or 12 LFF

+2 SFF boot drives

PCIe SSD support

• Designed for a wide range of enterprise workloads

including virtualization, big data, and bare metal

applications

• Stand-alone or UCS-managed operations

• Provides enterprise-level capabilities and features

• Ultimate configurable, modular general compute

platform

• Supports up to two double-wide GPUs

A modular blend of CPU, Memory, Storage, IO and expansion

capabilities in a 2U form-factor

Powerful Application Acceleration in the UCS Computing Fabric UCS Invicta B3116 Blade

• ~10.4 TB of Useable SATA SSD Storage (15TB raw)

• iSCSI LUNs Sharable by all nodes in UCS Domain

• Optimize scalability and performance for Virtual Desktop Infrastructure

• Offload full or partial database structures to improve performance with less tuning

Full Width UCS B-Series Blade form factor

Full HA design: Dual controllers with battery protection

All Management via UCS Manager with

Service Profiles

Analytics & Intelligence

HPC

Real Time Processing

OLTP

Transcoding Virtual Desktops

Database Loads

UCS Mini




UCS Director

Enhancements

UCS Blade & Rack

M4 Servers


UCS C3160 Server


UCS Mini

B200 M3 Blade Server C240 M3 Rack Server

UCS Manager 3.0

C220 M3 Rack Server

6324 Fabric Interconnects

Enterprise Capability at Edge Scale

Connect up to 7 C-Series rack servers for expanded capacity

New architectural entry point for

Unified Computing

UCS in an All-in-One package:

• Compute

• Solid-state

• Networking

• UCS Manager

• Unified Computing in 6U

• Chassis-Integrated Fabric

Interconnects

• UCS Manager

• Standard UCS Blades / Fans

/ Power Supplies UCS Mini

UCS Mini

B200 M3 Blade Server C240 M3 Rack Server

UCS Manager 3.0

C220 M3 Rack Server

6324 Fabric Interconnects

Enterprise Capability at Edge Scale

Connect up to 7 C-Series rack servers for expanded capacity

New architectural entry point for

Unified Computing

UCS in an All-in-One package:

• Compute

• Solid-state

• Networking

• UCS Manager

• Unified Computing in 6U

• Chassis-Integrated Fabric

Interconnects

• UCS Manager

• Standard UCS Blades / Fans

/ Power Supplies UCS Mini

Up to

29%

CapEx

Savings

Up to

36%

TCO

Up to

34%

Lower Power

Up to

80%

Fewer Cables

SMB ROBO & Industry

Verticals Data Center/Mini Data

Center

Only need 4 – 8 servers

Expand to 16

Not an IT shop

Simplicity is key

UCSM makes things easy

Firmware updates

Faulty blade replacement

Managed Service

Remotely managed through

Managed Services

Onsite premises

Application migration

Security

DMZ

Hardware Separation for compliances

Smaller failure domains

Large number of geographically dispersed sites

Need centralized management & control Consistency

Compliance

No local IT staff

UCS Central & UCS Mini Manage 100 sites like

managing 1

UCS Mini

UCS Mini: Product Concept

Based on current chassis

Embed Fabric Interconnect Capability in the IOM slot

Match current UCS Network model

Ethernet End Host Mode

Common Management with UCS

UCSM, Service Profiles

Expansion

Up to 8 Blades

Cisco UCS B200 M3

Up to 7 rack mount servers

C220M3

C240M3

Managed through UCSM

Unifying Branch and Datacenter Management Centralizing Visibility and Control of UCS with UCS Central

UCS Central

Centralize Control at Every Level of Virtual

Infrastructure

Branch

Office

UCS Express

Branch

Office

UCS Express

Branch

Office

UCS Express

Data

Center

UCS

Streamline, Standardize, and Automate

Remote Infrastructure

Extend Management to Branch Offices

UCS with 6324 UCS with 6324

UCS with 6324

6324 Fabric Interconnect Management

Single office locations

– UCSM converges management of servers, storage and networking

– Full featured management no limitations

Datacenters

– Take advantage of the full Cisco Management Suite

– Integrated with third-party ecosystems (Microsoft, VMware, CA, IBM)

– Common management of UCS in the datacenter and 6324 Fabric Interconnect domains at remote offices

API API

Basic Management Functionality

API

API

Cisco UCS Director API

Stand-Alone Cisco

UCS C-Series

Rack Server Cisco Unified Computing System

Cisco UCS Central Software

Cisco UCS Director

Cisco

IMC

Cisco UCS

Manager Domain 1

Advanced Infrastructure Abstraction & Automation

Storage

Virtual Machines

Network Devices

Servers

Non-Cisco Infrastructure

API

Cisco UCS

Manager Domain 1

Cisco UCS 6324

Domain 1

UCS Mini

UCS Mini




UCS Director

Enhancements

UCS Blade & Rack

M4 Servers


UCS C3160 Server


Cloud Scale Turns Computing Architecture Upside-Down

Mainstream IT

Applications

Server

Fixed Application Size

Cloud Scale

Applications Horizontal Scaling

Hypervisor

Single

Server

Many

Applications

Many

Servers

Single

Application

Virtualized Applications Multi-Threaded on Bare Metal Software Built for the Cloud Grid Computing

Traditional vs Disaggregated Servers-16 Server Footprint

16 x Traditional 1U Rack Servers 32 x HDD 32 x PSU 16 x 1GbE NIC Cards

32 x Sets

of cables

32 x Redundant

Fan kits

16 x RAID

Controllers

The Foundation for New Cloud-Scale Applications

UCS

M-Series Using Cisco Innovation to

Disaggregate the Server

Based on Cisco Virtual Interface Card

3rd Gen VIC creates local fabric for compute nodes

Shared Local resources

4 shared SSDs in the chassis

Shared dual 40Gb connectivity

Compute Density

16 Intel Xeon E3 Compute nodes in 2RU chassis

Each cartridge holds 2 independent compute nodes

Introducing UCS M-Series Modular Servers UCS fabric for local server resources

Compact Chassis 8 Compute cartridges

Shared Local Resources Network & storage resources

Lightweight

Compute Cartridge Two Independent Intel

Xeon E3 Servers

No adapters or HDDs

Disaggregated

Server Shared Local Resources

Shared Local Resources

• Improved utilization of resources

• Resource amortization over smaller nodes

Modular Design

• Improved subsystem lifecycle management

• Ability to scale individual subsystems independently

Lean Componentry

• Improved compute density

• Cost and power optimization

Shared Local Resources

PCIe

Compute Cartridges

Deconstructing the Monolithic Server

UCS M-Series Modular Servers

Up to

47%

Less Time

to Provision

Up to

8x

Server

Density

Up to

95%

Fewer

Peripherals

Up to

3x

Lifecycle

Efficiency

Up to

5x

Power

Efficiency

Capacity Optimized Server UCS C3000 Series Rack Server Family

Virtualization and Bare-Metal

• Large scale content storage and data repositories

• Distributed file-systems and databases

• Big Data and Hadoop applications

• Media streaming and transcoding

UCS C3160 Rack Server

• High-density local disk combined with modular

high-performance compute

• Scale compute and local storage as needed

• Up to 24 cores with Intel Xeon EP processors and 4TB or

6TB drives for 360TB in a compact 4U Form Factor

The Unstructured Data Explosion

Unstructured Data Growing

100X every 10 years

Video

5,000,000 KB/movie

Photos

1,000 KB/photo

Audio

5,000 KB/movie

Text

500 Kb/file

Organizations often have petabytes of unstructured data

High Res

50,000,000 KB/object

*Source: IDC and Other Online Research

MUST HAVE

• Best Sequential I/O

• Low Cost Per GB

• Manage Massive Scale (Petabytes) of Data

Organizations often have petabytes of unstructured data

UCS C3160 Rack Server

Designed for large unstructured data repositories, media

streaming and content distribution

High-performance compute and storage throughput

Stand-alone CIMC Management

Up to 240TB (with 4TB HDD) @ launch and 360TB (with

6TB HDD)-post-FCS of dense storage in a compact 4U

Form Factor that fits in a standard rack

UCS C3160 Dense Rack Server

Optional Bezel

Single Server Dual CPU socket per server

Up to 4GB RAID Cache Enterprise storage features

Dual Modular LOM (mLOM) Multiple Connectivity Options

Up to 256GB Memory 8 DIMMs per socket

Up to 62 Drive Bays 60 LFF, plus 2 SFF

3rd Gen Cisco VIC

• Doubles host PCIe performance, BW and Root complex resources

• Doubles embedded processing, for datapath (fNIC, sNIC) and future services

• Support for RDMA for SMB Direct, ROCE

Four Form Factors Blade mLOM, Mezz, PCIe Half Height, PCIe

MLOM

Support for Overlay Networks Stateless offloads for NVGRE and

VXLAN

The ultimate engine for true stateless computing unleashes

maximum network bandwidth, features and performance

PCIe Gen 3 Enables Greater Bandwidth

Zero Touch Deployment of Hadoop Clusters

On Demand Cluster Sizing

Dashboard for status and health monitoring

Centralized End-to-End Visibility

Accelerating time to value for Hadoop Deployment Single Management Pane for Hadoop Clusters Extends UCS Management value prop into Hadoop

Infrastructure

UCSD Express for Big Data On-demand Hadoop Deployment

UCSD Express for Big Data: Rapid Integrated, Policy-Based Hadoop Infrastructure Management

Subject Matter Expert Define

Policies

• Create Infrastructure

Profile

• Create Hadoop Profile

• Create Hadoop

Application Profile

Network SME

Server SME

Storage SME

Hadoop SME

Policies Used to Create Hadoop

and Infrastructure Service

Profile Templates

2

Service Profile Templates

Create Service Profiles

3

Ready-for-use Hadoop Clusters

4

Namenode, data node configuration

Configure Hadoop services

Setup heap size and memory buffers

HDFS, MapReduce configuration

Setup other hadoop services

Uplink and server port configuration




worldwide names (WWNs),,




firmware revisions,
















firmware revisions,
















firmware revisions,
















firmware revisions,
















firmware revisions,




1


Infrastructure optimized for application performance: not constrained by it

Extending UCS into new markets, with new use cases: to drive new business outcomes for customers

Continuing to innovate original differentiation of the UCS Architecture: taking it to the next level

Cisco Confidential

Summary

fast innovation requires fast it ucs session · ucs is redefining server management 10,000 ucs...

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