Fast Innovation requires Fast IT

Transforming Business with Mobile Workspaces” Singapore, 10 Oct 2014

Annamalai Chockalingam, Solution Engineering Director, Citrix

Yong Shao Horng, Lead Solution Engineer, Citrix

“We believe in a world where people can experience

work and life their way”

2

4

6

1

2

9

life

work work/life

life

2011 iPad Debuts

2012 Smartphones and

tablets pass PCs

in unit sales

2013 Smartphones and

tablets pass PCs in

revenue, 2x in units

2015 Tablets projected to pass

PCs in unit sales

Accelerating faster

than anyone

predicted

Mobile workers by 2015

1.3 Billion

Worldwide Mobile Worker Population 2011-2012 Forecast – IDC, Jan 2012

Business Mobility

BYO Devices

Average per

Employee

3 Devices

Multiple Locations

Work in multiple

locations

65% Employees

App Proliferation

Average Citrix

customer portfolio

200+ Apps

Unmanaged Data

Use unmanaged

cloud storage

80%+ Fortune 500

Source: Citrix and leading analysts

The world has gone mobile….

2005 2013

Everything is Mobile

Assumption Exception

Work Better. Live Better.

Citrix Workspace

Workforce

Engagement

Workflow

Transformation

Workplace

Reinvention

Workforce

Engagement

Workflow

Transformation

Workplace

Reinvention

Workspace Mobile | Virtual | Secure

Data

Desktops Collaboration

Apps

Personal

RHAETIAN RAILWAY

Switzerland

Video

CWS offers enterprise grade security with the confidence to use any application on any type of device

• Address key security

and compliance

priorities across

solutions

• Ensures the right

level of secure cloud

desktop access for

every individual

• Secure unified platform

of leading and proven

products not requiring

3rd party solutions

• Context aware control

and granular access

policies by location,

user, app and device

• Provides workers with

access to all of their

applications, data,

personalized desktops

and mobile on any

device, anywhere at

any time

• BYOD combining

simplicity for people

with effective security,

control and

management for IT

• Optimized to meet the

security, performance,

personalization and

mobility requirements

enabling content, apps,

data to be stored where

most appropriate

• Secure from the data

center down to the

device

Secure Data

Stronger

Mobile Security

End-to End

Security

Security &

Compliance

CWS offers a high performance user experience over any network

• Give people choice

while delivering the

best experience for

any app, desktop or

device - corporate-

owned or personal

• Future-proofs

investment for the next

capital project making

it easier to leverage

mobility and BYOD

• The most optimized

network available in

market

• Empower new levels

of enterprise mobility

and productivity by

providing a

streamlined way to

deliver Windows,

native mobile and

web applications

• Combines simplicity

for people with

effective security,

control and

management for IT

• Leverage Citrix

investment for

enterprise initiatives

like BYOD, mobility,

and work shifting

• Best experience for any

app, desktop or device -

corporate-owned or

personal

• People can choose to

work anywhere while

enjoying a great user

experience - in the

office or on the go

Superior user

experience BYOD ready

WAN-optimized

caching

IT can support

any device

CWS offers a unified enterprise platform complete with the tools for everything you need

Citrix CWS is completely INTEGRATED, has NO hidden costs and requires NO 3rd party solutions

Only CWS offers a unified platform to securely deliver apps, desktops, files and services seamlessly to any user, on any device, over any network.

Only CWS unities virtualization, networking and cloud services to enable new ways to work better.

Competitor (Video adv.) (Video lag)

Citrix Validated Solutions Simplified | Low Cost | Scalable

Desktop Virtualization Design – Decision Points

Compatibility

Sizing

Design

Configuration

Components

Scalability

Cost

Timeframe

Risk

People

Citrix XenDesktop

XenApp

XenServer, PVS

Software

Microsoft Server

and Desktop O/S

Applications

Hardware

Server

Network

Storage

Deployment

Scale

Optimisation

Integration

Citrix Validated Solution

Simpler Cheaper Faster

Reduced

complexity

Cost

optimised

platform

Pre-

validated

design

CVS on Cisco C-Series

Cisco C240 M3 rack server

20-core Intel CPU, 128-320GB RAM, local storage and 1GbE NICs

XenDesktop 7, MCS, Hyper-V 2012 R2

Hosted Shared Desktops and Hosted Virtual Desktops

Simple to deploy and scale out

Lowest cost platform ideal for Pooled Desktops (non-persistent)

CVS on Cisco & NetApp

Uplift of the CVS on Cisco C-series with Local Storage (SSD/HDD) targeted for Pooled Desktops

Simple bolt-on of NetApp shared storage to Cisco rack servers, 1GbE networking

XenDesktop 7, MCS, Hyper-V 2012 R2, SMB3

Windows Server 2008/2012 and Windows 7/8.1 workloads

Support for Pooled and Persistent desktops

Highly available and redundant

Nu

mb

er

of

Us

ers

1,000

500

200

100

2 4 6 8 0

HSD (Shared Desktops) – Scale-out by adding server nodes

300

660

1,380

Number of Server Nodes

1,020

Cost Modelling Assumptions

• Compute – Cisco UCS or Nutanix

• Storage – Local Storage, NetApp FAS, Nutanix

• Hardware support for 3 years

Assumptions

• Utilise existing investments - 1 or 10GbE network switching fabric

Assumptions

• Microsoft Core Infrastructure Server Suite (CIS) Standard with 3 years SA

• Microsoft RDS CALs for Hosted Shared Desktop with 3 years SA

• Microsoft VDA Subscription for 3 years

• SQL Server license excluded but can be factored into cost model

Assumptions

• Citrix XenDesktop Enterprise

• 1 Year Subscription Advantage

• Remote access solution (Citrix NetScaler) excluded but can be factored into cost model

Assumptions

• PC repurpose

• Thin Client

• BYOD

Assumptions

• Not included in standard calculation

Cost Modelling

• Not included in standard calculation

• Can be factored into cost model on a case by

case basis

Cost Modelling

Server/Storage

Microsoft software

Citrix software

Client device

Network

• Included in standard calculation

• Standard discounts promo from Cisco,

NetApp and Nutanix

Cost Modelling

• Included in standard calculation

Cost Modelling

• Included in standard calculation

Cost Modelling

Desktop Cost at 500 users – HSD

$627 $721

$528 $600

Readily Available CVS Collateral

http://thecitrixdifference.com/cvs

Detailed BoM with list/RRP pricing to streamline pricing and procurement process

Access to Design and Deployment Guides developed by Citrix APAC Solutions and Consulting Services

Specialist Partners available to successfully deploy your new desktop environment

• Windows app virtualisation

• Windows desktop virtualisation

• Mobile app & device security

• Mobile productivity apps

• Data sync & share

• Secure workspace access

US$450 SRP per user + maintenance

Cisco Mobile Workspace Solution with Citrix

Any device Applications and content

Mobile productivity

Application delivery

Mobile policy

Core infrastructure + security

Unified comms

Mobile collaboration Mobile Data Security Worx Mobile apps, ShareFile,receiver

XenMobile, NetScaler Gateway

Application storefront

Mobile workspace solution

ISE, AnyConnect

Network policy control Mobile device management

XenMobile

Unified access

Mobile networking

BYOD solution

App/desktop virtualization

XenApp, XenDesktop

Unified data center

Cloud infrastructure

Desktop virtualization solution

Resources

now.citrix.com/cisco/mobileworkspace

www.cisco.com/go/byoddesign

www.cisco.com/go/mobileworkspace

Day in the life of a Solution Engineer – Shao Horng

8 AM 6 PM NOON

Delivery of company iPad

Review team updates and news

Attend customer meeting

Finalize sales presentation

Complete project from home

A complete New Hire

from

Day 1 to Productivity! Citrix

Unified StoreFront

Setup new iPad

Over to you Shao Horng!