fast food industry ppt

7/27/2019 Fast Food Industry Ppt

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FAST FOOD INDUSTRY

Group Members:

AbhilakshayAmit Mandal

Ekta Rathee

Pravata Ranjan

Manish Aggarwal


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Meal with low preparation time

Prepared & served very quickly

Served to the customer in packaged form for take-out/take away.

Outlets can be stands or kiosks, which may provide noshelter or seating, or fast food restaurants

Foreign fast foods chains are aggressively increasing their

presence in India


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Leading global food service retailer with more than 30,000 local

restaurants

In 1996, opened first restaurant in New Delhi, India

Partners and their management teams trained extensively in Indonesia andthe US

75% of the menu is Indianized

Philosophy of Quality, Service Cleanliness and value(QSC&V) is the guidingforce behind its service to the customers

Reconnect with customers through contemporary global marketingdirection I m lovin it

Partners and their management teams trained extensively in Indonesia andthe US.


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International pizza delivery corporation headquartered in Ann Arbor,Michigan US

GOAL:

L.Listen E.Empathize AApologize DDo what the customer need SStand

by your promise CUSTOMER FOR LIFE

USP- Home delivery in 30 minutes else free

First store in India in january,1996

Menu features pizza, pasta, oven-baked sandwiches, wings, boneless chicken,

salads, breadsticks and a variety of dessert items. Its operations are ranked no.1 in for the past 3 yrs.

Home delivery contributes about 60% of the revenues.


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McDonalds

Pricing

The prices are same throughout the chain with no variation at all.

Cost Leadership

Cost effectiveness, time and differentiation Create new coffee and hygienic food to compete with new markets to

earn more profits

Quality, Service, cleanliness & Value

Achieve best Value by offering best quality while keeping prices

reasonable

McDonald's India has established close relationships with local suppliers

who provide McDonald's with the highest quality, freshest ingredients to

make its products

Branded Affordability

Introduction of the soft serve cone, a product with universal appeal

Alignment between the Company, franchise and suppliers

Globally committed to sourcing almost all of its products and ingredients

locally in its country of operations

Restaurant Operations Improvement Process

Multiple time, exhaustive restaurant inspections

Culturally Sensitive (Indianisation of Menu)

Dedication to local culture and bringing out necessary changes in menu

Product Diversification

Varying range of products like cold coffee, hot coffee, ice tea, shakes,

desserts, etc.

Dominos

Pricing Pricing consistency throughout all its outlets

Expansion Dominos is known for its aggressive expansion Custom pizza is the primary focus of the

company with a variety of crusts and toppings.

Affordability Has a whole range of pizzas starting from Rs

59, thereby covering low to medium segmentscompletely

Suppliers Dominos has a carefully placed set of suppliers

which are then sent to 4 regionally placedcommissionaires. The floor and food is thendistributed from these centers

Culturally Sensitive The menu is changed from place to place

considering the local and religious sentiments

Product Diversification Apart from pizzas, dominos offers sandwiches,

foot longs, pastas, desserts, etc.


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Companies need supply chain excellence and need to re-evaluate their currentprocesses and performance with these key trends in mind:-

Demand planning

Globalization

Increased competition and Price pressures

Outsourcing

Collaboration between stakeholders and extended supply chain


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Growing Restaurants

Health related Issues

Changing trends

Changing Consumer preferences

Profit Repatriation


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Affordable Prices

Timely delivery of goods

Quality assurance

Increase in sales

Low wastage

Fulfill the demand of the customers


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According to observation of 2002-2010, the fast food companies have

introduced healthier menu options

By 2018-2025,the industry will begin to make larger internal and externalbusiness decisions, the food at fast food establishment will contain more

nutrition value

By 2025 the fast food industry will have transformed from a food provider toone that serves a specific health benefit

The fast food industry will give importance to taste and health

Companies will add nutritional meals in daily menu

The balancing of the food will allow people to eat fast food meals and gain abalanced diet from every menu


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Fast food restaurants seem to be big business in India and somany foreign chains have made an entry into the market

India is the world second largest producer of food next to

china, and has the potential of being the biggest with the foodand agriculture sector

The new formats having Wi-Fi internet links should help in

attracting segments.

Also installing children's play park and it is focusing oneducating customers about health & fitness


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THANK YOU

fast food industry ppt

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