Fast food industry. Healthy life style.

Project and research made by Ed, Jaime and Andrei.

The Industry

The modern system of fast food franchising is believed to have started in the mid 1930’s when Howard Johnson franchised his second location to a friend as a means to expand operations during the Great Depression.

As cars became commonplace, the drive-thru concept brought explosive growth to the idea of food-on-the go. “Fast Food” was added to the Merrion-Webster dictionary in 1951 and U.S. fast food companies are now franchised in over 100 countries. In the U.S. alone there are over 200,000 restaurant locations! Revenue has grown from $6 billion in 1970 to $160 billion last year, an 8.6% annualized rate.

Source: www.franchisehelp.com

Some facts

Mc-Don-ald's ; 89.13

Burger King; 16.3

Wendy's; 9.3 Sonic; 3.88 Jack; 3.16

Global Sales, $ billion

Mc-Don-ald's ; 35.4

Burger King; 13.6

Wendy's; 6.1

Sonic; 3.5Jack; 2.2

Total Units

McDonald's Burger King Wendy's Sonic Jack

Who We Are•Headquartered in Oak Brook, Illinois.•World’s largest foodservice retailing chain.•Known for its burgers and fries.•Offers a standard menu at all locations, though some locations may have some variation based on geographic variations in taste preference.•Operates over 31,370 fast food restaurants in over 118 countries, employing 390,000 people.•A majority of the restaurants are operated by franchisees. •McDonald’s owns the land used for each of the franchises, then builds and secures a long-term lease for the restaurant site. •Franchisees then provide a portion of capital by investing in the equipment, signs, seating and décor of their restaurant business.•The company also operates restaurants under the brand name 'The Boston Market‘, acquired in May of 2000.

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Mission Statement

McDonald's brand mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to improving our operations and enhancing our customers' experience.

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Nutrition Information

1st restaurant to place its information in an easy-to-

read graphic format on their packaging

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Ray Kroc- Business Model

•Ray Kroc- Developed a business model known as “The Three Legged Stool.” Owner/Operator, Suppliers and Employees

•Just as all three legs of a stool need to be equal to support the weight, all three elements of the McDonald’s system are equally important partners in McDonald’s success.

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Values •We place the customer experience at the core of all we do•Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service, in a clean, welcoming environment, at a great value. • We are committed to our people•We provide opportunity, nurture talent, develop leaders and reward achievement. We believe that a team of well-trained individuals with diverse backgrounds and experiences, working together in an environment that fosters respect and drives high levels of engagement, is essential to our continued success.•We believe in the McDonald’s System•McDonald’s business model, depicted by the “three-legged stool” of owner/operators, suppliers, and company employees, is our foundation, and the balance of interests among the three groups is key.•We operate our business ethically•Sound ethics is good business. At McDonald’s, we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible.

http://www.crmcdonalds.com/publish/csr/home/about/values.html

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Responsible Suppliers

“Only purchase from suppliers who meet our stringent food safety standards, but who also share our commitment to social responsibility and sustainability.”

-animal welfare-rain forest and antibiotics policies-supplier social accountability program

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Ronald McDonald House Charities

•The mission of Ronald McDonald Charities is to create, find and support programs that directly improve the health and well being of children.•Ronald McDonald Houses are located all around the world and provide families a way to stick together in times of need when their children are ill. •Service Provided:

• Home-cooked meals • Private bedrooms • Playrooms for children• Special suites for children with suppressed

immune systems • Accredited education programs • Recreational activities

• Non-clinical support services • Sibling support services

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          Option 1 Option2

          Create an OrganicSpend more money on R&D to create new products

    menu.  and services and increase the efficiency of operations

Key External Factors   Weight AS TAS AS TAS

Opportunities       1 to 4   1 to 4  New Products and Services   0.1 4 0.4 4 0.4Beverage Market (frosties)   0.08 3 0.24 2 0.16Growth of Franchise Restaurants   0.09  0  0Demand for Organic Products   0.06 4 0.24 2 0.12International Expansion   0.1  0  0Conservation (Going Green)   0.07 4 0.28 3 0.21Threats                Change in Commodity Prices   0.07 2 0.14 2 0.14Food Safety and Food Borne Illness Concerns 0.07  0  0

Economic Slowdown   0.1 2 0.2 3 0.3

Growing Health Consciousness   0.08 4 0.32 3 0.24Intense Competition (Dine-In Restaurants, Wendy's) 0.09 4 0.36 3 0.27Legal Challenges (8.8million lawsuits)   0.09  0  0

    total should be 1.0 1       

Quantitative Strategic Planning Matrix-QSPM

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Key Internal Factors       Organic Menu   Increase $ on Research & Development

Strengths       1 to 4   1 to 4  

Strong Global Presence (located in over 100 countries) 0.09 4 0.36 4 0.36

Strong Real Estate Portfolio (land, buildings) 0.09  0  0Brand Recognition (Ronald McDonald is as famous as Mickey Mouse) 0.11 4 0.44 4 0.44

Revenue Growth 9% (Above industry average 7.5% 0.11  0  0

The Ronald McDonald House (Children Charity) 0.06  0  0

Systemization & Duplication Process (consistency) 0.09  0  0

Weaknesses              Public Perception (perceived as a contributor to societies obesity problem) 0.09 4 3 0.27

Product Innovation   0.08 4 0.32 4 0.32Advertising (targets young children)   0.07  0  0

Customer Service   0.08  0  0

Market Saturation (more difficult to add new stores) 0.07  0  0

Labor Turnover   0.06  0  0

   

total should be 1.0   1       

            3.3  3.23

QSPM (Cont.)

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McDonald’s Trivia•McDonald’s sell more than 1/3 of all the French fries sold in restaurants in the U.S.

•McDonald’s restaurant will buy 54,000,000 pounds of fresh apples this year.

•Nearly one in eight workers in the US has at some time been employed by McDonald’s.

•More than 50,000 students from all over the world have graduated with “Bachelor of Hamburgerlogy” degrees from McDonald’s from Hamburger University.

•Since its founding in 1955, McDonald’s has sold well over 100 billion hamburgers.

•There is about 178 sesame seeds on a Big Mac bun.

Other Link Resources:

Analyst Reports: Yahoofinance.com

moneycentral.msn.com

Organic Trade Association http://www.ota.com

O'Naturals www.onaturals.com/

Fast food. How to make it healthier?

• Try to keep your entire meal to 500 calories or less. The average adult eats 836 calories per fast food meal. So don’t guess! Most chains post nutritional info both on their websites and at the franchise location. Take advantage of this information.

• Opt for foods that are lower in fat and higher in protein and fiber. Look for items with more good stuff, like fiber, whole grains, and high-quality protein. Also aim for options that are relatively low in saturated fats. And steer clear of all items that contain trans fats.

Fast food. How to make it healthier?

• Keep your eye on portion size. Many fast food meals deliver enough food for several meals in the guise of a single serving. Avoid supersized and value-sized items, and go for the smallest size when it comes to sandwiches, burgers, and sides. You can also find more reasonable portions on the children’s menu.

• Focus on grilled or roasted lean meats. Avoid fried and breaded items, such as crispy chicken sandwiches and breaded fish fillets. Choose turkey, chicken breast, lean ham, or lean roast beef instead. Grilled skinless chicken is usually your best bet.

Tips for keeping fast food calories under control

• Be careful when it comes to condiments and dressings. When choosing items, be aware of calorie- and fat-packed salad dressings, spreads, sauces, and sides such as sour cream. Mayonnaise- and oil-based sauces in particular add a lot of calories. Try holding the mayo and asking for a packet of ketchup or mustard you can add yourself—controlling how much you put on your sandwich.

• Pass on the French fries. Do you really need those fries? A sandwich or burger should be plenty filling on its own. Or if your meal doesn’t sound complete without fries, choose the smallest size (which can be 400 calories less than a large serving).

Tips for keeping fast food calories under control

• Stick to zero-calorie beverages. Soda is a huge source of hidden calories. The average large soda packs around 300 calories, which can quickly gulp up a big portion of your daily calorie intake. Shakes are even worse, with up to 800 calories and a day’s worth of saturated fat. And don’t be fooled by lemonade and fruit drinks, which add calories and sugar without much in the way of nutrients. Order water, diet soda, or unsweetened tea instead.

• Skip the bacon. It’s always tempting to add bacon to sandwiches and salads for extra flavor, but bacon has very few nutrients and is high in fat and calories. Instead, try ordering extra pickles, onions, lettuce, tomatoes, or mustard to add flavor without the fat.

Best burger choices at the Top 10 chains

• Burger King Flame-Broiled Hamburger: 230 calories, 9 grams fat (3 grams saturated fat), 460 mg sodium

• Dairy Queen Quarter-Pound Mushroom Swiss GrillBurger: 590 calories, 35 grams of fat (12 grams saturated fat), 700 mg sodium

• Hardee's 1/3 lb. Low Carb Thickburger: 420 calories, 32 grams fat (12 grams saturated fat), 1,010 mg sodium.

• Jack in the Box Hamburger: 280 calories, 11 grams fat (4 grams saturated fat), 620 mg sodium

• McDonald's Hamburger: 250 calories, 9 grams fat (3.5 grams saturated fat), 520 mg sodium

• Sonic Jr. Burger: 340 calories, 17 grams fat (6 grams saturated fat), 550 mg sodium

• Wendy's Jr. Hamburger: 230 calories, 8 grams fat (3 grams saturated fat), 470 mg sodium

Worst burger choices at the Top 10 chains

• Burger King Triple Whopper Sandwich: 1,020 calories, 65 grams fat, 1,090 mg sodium

• Dairy Queen FlameThrower GrillBurger: 1,010 calories, 71 grams fat, 1,670 mg sodium

• Five Guys Bacon Cheeseburger: 920 calories, 62 grams fat, 1,310 mg sodium

• Hardee's ⅔ lb. Monster Thickburger: 1,290 calories, 92 grams fat, 2,840 mg sodium

• Jack-In-The Box Sirloin Cheeseburger with Bacon: 1,030 calories, 70 grams fat, 2,310 mg sodium

• McDonald's Double Quarter Pounder With Cheese: 750 calories, 43 grams fat, 1,280 mg sodium

• Sonic SuperSONIC Bacon Double Cheeseburger: 1,240 calories, 87 grams fat, 1,690 mg sodium

• Wendy’s Dave’s Hot ‘N Juicy ¾ lb. Triple: 1,090 calories, 66 grams fat, 1,990 mg sodium

Source: http://www.helpguide.org/

The Cheesecake Factory

• Everyone likes The Cheesecake Factory right?

Healthy/Unhealthy food at The Cheesecake Factory• At the cheesecake factory there are varieties of food.• Food that tastes delicious, but is unhealthy. • Food that is healthy for you, but the price for it is a little too much• It varies from what you choose to get, me personally, I would get the

food that sound amazing and mouth watering but it is not healthy or good for you.

• My favorite item on the menu is the new “Bacon, Bacon Cheeseburger” *drool*

Healthy options and the price

• Cheesecake factory has an option of healthy foods. They have their own menu for it. It is called “SkinnyLicious” and it has a variety of good food. These are some items that Dieticians have picked from the SkinnyLicious menu.

• Arugula Salad: Marcona Almonds, Golden Raisins, Parmesan, Lemon and Olive Oil.

• Grilled Turkey Burger: Combined with Fresh Mushrooms, Garlic and Spices. Served with Grilled Onions, Lettuce, Tomato, Mayo and a Green Salad (a tip from one of the dieticians is to replace the bread as buns with lettuce.

Healthy options and the price continue…• Grilled Chicken Tostada Salad: Crisp Corn Tortillas Topped with Grilled

Marinated Chicken Breast and Black Beans Piled High with Mixed Greens, Fresh Corn, Green Onions and Cilantro All Tossed in Our Vinaigrette and Garnished with Avocado Cream, Salsa and Sour Cream (dietician stated that if you want to make it healthier, skip the crispy tortilla, chicken, sour cream, avocado cream and dressing. Instead add extra black beans and a dollop of guacamole and the salsa as the dressing.

Recourses

• http://news.health.com/2014/12/03/what-5-dietitians-order-at-the-cheesecake-factory/

• http://www.thecheesecakefactory.com/menu/skinnylicious/• http://www.thecheesecakefactory.com/menu/skinnylicious/salads/• http://www.thecheesecakefactory.com/menu/skinnylicious/small-

plates-appetizers/

http://www.thecheesecakefactory.com/menu/skinnylicious/small-plates-appetizers/