fast facts - asicentral
TRANSCRIPT
6“ The mark of a successful ad campaign is a visible increase in growth. I’ve watched my program increase in solid double digits since I began advertising in Successful Promotions. Successful Promotions has helped me forge an avenue to decision makers, driving sales from the top down. It will continue to be a key component in my marketing strategy.”
David Frank National Sales & Marketing Manager Built NY, Inc. asi/42422
Successful Promotions is the
only promotional products
magazine read by the corporate
marketers and entrepreneurs
who make our industry grow.
They are hungry for ideas:
for trendy new products,
ad specialties that move
their message, and proven
promotional strategies.
Successful Promotions is
the magazine that helps them
succeed, and makes YOU
their preferred source for
promotional products. When
you advertise in Successful Promotions, you have access
to some of the most powerful
companies in the world.
®
Phone: 800-546-1365 215-953-4000 | Fax: 800-839-3969 | [email protected]
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toP 4 DePartMeNtSfast factsGuaranteed Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50,000Total Audience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105,000Upper Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75%Most Useful . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67%Take Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77%Readers Pass Their Issues to Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55%Involved in Purchasing Decision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .86%Credible Resource . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80%Most Important Source for Promotional Products Ideas. . . . . . . . . . . . . . . . . . . . . .79%
toP distributor sPonsors* by Number of End-buyer Gift Subscriptions
Successful Promotions® trend reportThe first e-newsletter dedicated to end-buyers. The monthly Trend Report gives 25,000 subscribers an inside look into cool product launches, consumer promotions and incentive campaigns.
Sample Box and labelsAs a Successful Promotions advertiser, get your catalog or product sample in the Successful Promotions distributor box delivered to more than 1,200 distributors! Just send us your samples. Each advertiser also receives a one time mailing list of labels to the 1,200 sponsoring distributors!
Safeguard (asi/316203) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 508 Proforma (asi/300094) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 498 CAM Inc (asi/154695) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .349Accent Purchasing Solutions (asi/102288) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .338Promotion Resource Group Inc (asi/300621) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 302Grand & Toy Head Office (asi/212824) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214Goldner Associates Inc (asi/209800) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171Stincor Specialties LTD (asi/336952) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151Shumsky Enterprises (asi/326300) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151Blue Moon Advtg & Prmt’l Prds (asi/141834) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148ACT Awards & Ad Specialties (asi/101156) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142Identity Works Inc (asi/229856) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130Stay Visible (335199) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126Brown & Bigelow (asi/148500) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125Printconcepts (asi/299425) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124Communicorp Inc. (asi/166070) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110Bankers Advertising Co (asi/131650). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106Rome Paper Company Inc (asi/311701) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101Olympic Screen Crafts & Lithography (asi/287460) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101Prestige Paper Products Inc (asi/299252) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101Nice Lines Direct Mail (asi/283384) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .100
®
*
* Publisher’s Own Data Source: Readex Research, July 2008
*Publisher’s Own Data
SuCCeSSFul ProMotioNS rateS – 2009
CoMPaNieS BY iNDuStrY
entertainment/Publishing
Adams Mark HotelCaesars EntertainmentCBSClear Channel CommunicationsDouble Tree HotelEmbassy SuitesFour SeasonsGannettHarrah’s EntertainmentHilton HotelsIntercontinental HotelsMarriott InternationalMcGraw-HillMGM MirageNew York TimesRadisson HotelRitz-CarltonRR Donnelley & SonsSheratonStarwood Hotels & Rsrts.Time WarnerTribuneUnivision CommunicationsViacom
chemical/Petroleum/automotive
Air Products & ChemicalsAmerican Honda MotorAshlandBorgWarnerChevronTexacoCollins & AikmanConocoPhillipsCooper Tire & RubberDanaDelphiDow ChemicalDuPontExxon MobilFMCFord MotorGeneral MotorsGoodyear Tire & RubberMarathon OilMonsantoOshkosh TruckPPG IndustriesPraxairRohm & Haas
finance/banks/insurance
AIGAmerican ExpressAonBank of America Corp.BB&T Corp.Capital One FinancialCB Richard Ellis GroupCIT GroupCitigroupComericaCommerce BancorpCompass BancsharesCountrywide FinancialFifth Third BancorpGeneral ElectricJ.P. Morgan Chase & Co.Liberty MutualMetLifeMutual of OmahaNational City Corp.New York Life InsuranceNorth Fork Bancorp
high technology
Amazon.comApple ComputerBMC SoftwareCisco SystemsComputer Assoc. Intl.DelleBayGatewayHarrisHewlett-PackardIntelIntuitLucent TechnologiesMicron TechnologyMicrosoftMotorolaNCROraclePitney BowesQualcommSun MicrosystemsTexas InstrumentsXerox
6
100% of the fortune 500 subscribe to
successful Promotions
12x 6x 3x 1x
Full Page 3,750 3,945 4,310 4,860
1/2 Page 2,945 3,105 3,540 4,165
2-page Spread 5,900 6,205 6,865 7,895
Product Gallery 795 895 995 1,095
inserts 6x 3x 1x
Single $2,950 $3,075 $3,200
4-Pages $4,655 $4,850 $5,050
6-Pages $5,340 $5,565 $5,800
8-Pages $6,000 $6,250 $6,500
Covers
Cover 2 4,900
Cover 3 4,375
Cover 4 5,665
Gatefold 15,495
Above rates are based on 4 color process
successful Promotions trend report 12x 6x 3x 1xSponsorship Banner 299 349 379 399(468 x 60)Tower Ad 249 279 299 349(120 x 600)Square Banner 249 279 299 349(250 x 250)Product Spotlight 249 279 299 349
®
*Source: Publisher’s Own Data
*
January/February Bonus Distribution at ASI Orlando, Dallas Xtreme Package Issue
The Hollywood Issue: Celeb
Worthy Goody Bags & Giveaways
Hot Branded Merchandise
CaliforniaEco-Friendly
ItemsLeather Goods Golf Apparel 11/12/08 11/19/08 12/19/08
March Bonus Distribution at ASI New York Xtreme Package Issue
Trade Show Report: The
Newest Premiums & Traffic-Builders
Customer Loyalty Programs That
Rock
Hot Western Destinations
Beach & Picnic Accessories
Golf GearSwimsuits/Beach
Apparel1/19/09 1/26/09 2/23/09
April Xtreme Package Issue
The Apparel Issue: Hot Looks at
Every Price Point
The Luxury Report:
Over-the-Top Incentives
Arizona Bags Cameras Hats/Visors 2/17/09 2/24/09 3/24/09
May/June Xtreme Package Issue
Meetings Mania: Tactics & Products to Maximize Your
Next Event
Pairing Incentive: Travel &
Merchandise Rewards
FloridaWriting
InstrumentsCrystal T-Shirts 3/18/09 3/25/09 4/23/09
July/August Bonus Distribution at ASI Chicago Xtreme Package Issue
Dynamite Direct Mail Campaigns
Recognition Report: Rev Up
Your Awards Programs
Hot Southern Destinations
Calendars WatchesTeam Uniforms &
Athletic Wear5/18/09 5/26/09 6/23/09
September Bonus Distribution at ASI Holiday & Incentives Expo and Motivation Show Xtreme Package Issue
The Golf Issue: Hot Destinations, Gear & Giveaways
Golf Resorts Awareness Items Gourmet F&B Outerwear 7/21/09 7/28/09 8/25/09
October Xtreme Package Issue
Holiday Countdown:
Gifting Trends & Goodies Galore
Motivating Pre-Trip Promos
Best Spa Resorts Housewares Gift Cards Polos 8/19/09 8/26/09 9/23/09
November Xtreme Package Issue
4th Annual Buyer’s Guide: More than 150 Hot
Promo & Incentive Products
New & Newly-Renovated
Properties9/21/09 9/28/09 10/26/09
December Xtreme Package Issue
First Annual Reader’s Choice
Awards
Incentive Trends for 2010
Caribbean ElectronicsHome
EntertainmentResort Wear 10/21/09 10/28/09 11/25/09
Issue Cover Story Incentive FeatueMeetings/Incentive Destination Feature
Promo Product Showcase
Incentive Showcase
Apparel Showcase
Reservation Deadline
Material Deadline
Mail Date
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Counselor Advantages Successful Promotions Reservation Deadline
January January January/February 11/10/08
March March March 1/5/09
April April April 2/9/09
May May May/June 3/11/09
July July July/August 5/4/09
September September September 7/10/09
October October October 8/17/09
November November November 9/4/09
December December December 10/15/09
XtreMe PaCkage iSSueS
Power of 3