fast, cheap or great? killer content marketing + short time & money

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Fast, Cheap or Great? Killer content marketing + short time & money. Presented at FutureM, 2013

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Page 1: Fast, Cheap or Great? Killer content marketing + short time & money

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Page 2: Fast, Cheap or Great? Killer content marketing + short time & money

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Page 3: Fast, Cheap or Great? Killer content marketing + short time & money

#FASTCHEAPGREAT  Adapted from Colin Harman

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CAN WE HAVE OUR CAKE AND EAT IT TOO?

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LEAN TO MACHINE: IDEATION

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LEAN TO MACHINE: FINISHED DECK

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WOMEN’S ECONOMIC OPPORTUNITY INDEX SKETCHES & STORYBOARDS

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WOMEN’S ECONOMIC OPPORTUNITY INDEX SKETCHES & STORYBOARDS

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WOMEN’S ECONOMIC OPPORTUNITY INDEX SCREENSHOTS

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WOMEN’S ECONOMIC OPPORTUNITY INDEX SCREENSHOTS

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WOMEN’S ECONOMIC OPPORTUNITY INDEX SCREENSHOTS

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10 ROCKING PRODUCTS: TEXT SLIDE & STYLE FRAME

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10 ROCKING PRODUCTS: TEXT SLIDE & STYLE FRAME

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BUILDING CUSTOM OFF OF STOCK THEMES

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PU

RP

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E T

O P

LATF

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THINK THROUGH PURPOSE BEFORE CHOOSING A PLATFORM. MAKE SURE YOUR PURPOSE ALIGNS WITH YOUR GOALS.

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ID

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ELOQUA / SOCIALLY ACTIVE CAMPAIGN / SWEATSHIRT A

FRONT BACK

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CONTENT TO CONSUMER MEASUREMENT

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GROWTH IN SIGN-UPS SINCE IMPLEMENTING CONTENT MARKETING AT KINVEY

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