Fashion terminology in apparel industry

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  1. 1. SOFT Student Handouts, By, Sunil Talekar, Faculty, SOFT-Pune
  2. 2. Understanding fashion includes knowing many specific fashion and apparel terms. What is fashion?? The display of the currently popular style of clothing. A fashion is the prevailing type of clothing that is favored by a large segment of the public at any given time and influenced by Social, Political, Economical and Artistic media. What is Style?? A particular design, shape or type of apparel item. The style of the garment is determined by the distinct features that create its overall appearance.What is difference between style and fashion?? Styles come and go. Fashion is always here in some form. Fashion reflects a continuing process of change in the styles of apparel that are accepted
  3. 3. What is Apparel? Any and all mens, womens, and childrens wear clothing is called as an ApparelWhat is Garment? Any article of apparel, such as a dress, suit, coat, evening gown or sweater. What is Garment components? Any part of garment like sleeves, cuff, collar, waistband, etc are called as Garment components .
  4. 4. Silhouette: The shape of the clothing style.It is formed by the width and length of the neckline, sleeves, waistline and pants or skirts. If you were to squint your eyes and look at a suit, dress or coat, the outline (shape) of the garment would show its silhouette. Silhouettes are always changing in fashion. The general direction that a silhouette takes (widernarrower-longer-shorter) shows a fashion trend.
  5. 5. Silhouette of fashion cycleThree specific silhouettes have separately rise, and fall in popularity; STRAIGHT-TUBULERBELL@ BELLBUSTLE-BACK FULLNESS
  6. 6. Hi fashion:: High fashion are the latest or newest fashions. They are usually of top quality, with fine workmanship and beautiful fabrics. Because of the quality, they are expensive. High fashion styles originate from top name designers in leading fashion cities. Details of high fashion filter down into generally accepted fashions.
  7. 7. The term designer label refers to clothing, luxury automobile manufacturers and other personal accessory items sold under an often prestigious marque which is commonly named after a designer. Labels such as Gucci, Chanel, and Alexander McQueen are derived from the company's founding designer, while others do not directly refer to the company's founder: for example, Red or Dead, Miu Miu, and Chloe may be referred to as designer labels.Designer labels are not only restricted to the fashion industry. Many people consider designer labels to be a status symbol. The relationship between consumer products, and social status is highly debated A more variable range of garments still inspired by creativity and innovation. Not made for individual customers but great care is taken in the choice and cut of the fabric. These clothes are made with high quality materials and proposed only in small quantities to guarantee exclusity. They are expensive.
  8. 8. Avant garde: The most daring and wild designs. They are unconventional and startling.
  9. 9. Clothes to cater to a wider range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Less costly materials and construction techniques, creatively used, produce affordable high street fashion. Standardized sizing is used, trims and notions are scaled down but still try to keep the look of designer clothing. Other names for mass-market:ready-to-wear, off the rack. e.g.:-old navy, target They copy trends and movies. They dont work on inspiration or any specific story. Indian markets- Global desi, Westside.
  10. 10. Fad: A temporary, passing fashion. It is an item or look that has great appeal to many people for a short period of time. Ti is usually pout of the ordinary. A fad becomes popular fast, and the dies out quickly.Craze: Craze is like a fashion because it is a passing love for a new fashion. However, this has a display of emotion or crowd excitement with it. Store have a hard time keeping such items in stock because people are so eager to buy them.
  11. 11. Classic: An item of clothing that continues to be popular even though fashion changes. It is always acceptable. Classics were originally fashion items, but their general appeal and simple stylelines have kept them popular. They can worn year after year.Examples of classics: White dress shirts, dark business suits, pleated skirts, loafer shoes, blues jeans, and salwar kameez.
  12. 12. Wardrobe: all the apparel a person owns, a wardrobe includes all of your garments and accessories.Accessories: are the articles needed to complete or enhance your needs, like belt, ties. Hats, jewelry, shoes, gloves etc .
  13. 13. Tailored Garments: Made by first cutting garment pieces then sewing them together to fit the shape of a body. The first tailored garments were made when the eyed needle was invented, because seams could be sewn together. Eg. Raymonds Make to Measure
  14. 14. -Composite:Made with a combination of tailored and draped methods. Garment parts are cut and sewn.Some parts may fit close to body, other parts may drape. (Japanese kimono, tunics, bathrobe etc)
  15. 15. Knock offs or high street : lower priced copies of garments. They are produced in high quantity with lower priced materials. Copies of Haute Couture garments are made in quantity by high prices manufacturerthey look like the original, but the price had been reduced. Some of the top high fashion brands are, @ Zara @ Mango @ Sisley
  16. 16. It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. This has increased the idea of Zara as a "fashion imitator" company and low cost products. Lack of advertisement is also in contrast to direct competitors such as Uniqlo and United Colors of Benetton
  17. 17. There are two main seasons:- spring-summer, autumn-winter. International fashion week happen during August till September. Designers showcase their collection six months before the season. Buyers go to fashion shows & note down the details of dresses according to their budget. Companys profit or loss depends on buyer because they are the one responsible for taking the dresses. Merchandisers are the people who tells what sells more. They are the ones when stock it. He plans the layout the store. Both require different fashion look & a new range of colors & fabric design for the time of year. Light weight fabrics in summer.. Heavy weight fabrics in winter..
  18. 18. Designers work a year in advance.In the spring the studio works for the spring summer of the fall year.Each collection is researched so that all the items in it compliment each other, will be in style, & have the particular look for which the company is known forPredicting Trends:A designers most difficult task is forecasting what will be in style for the coming years. To do this, they know the past trends & look at repeats. They also purchase High priced trend magazines. Additional they observe what succeeded with customers in the past.
  19. 19. Theme: A designer selects a theme that represents their collection. It can be a period in history, a foreign place, a range of colors, a type of fabric. Designing:Need to have inspiration. Can combine a collection. Designer make samples. After the groundwork is completed for the nature of the collection the designer must decide how many and what type of garments should be included in the collection. Usually they have a three month period to design, produce and publicize. The collection in time for their fashion show. Press and buyers get their first look at the collection at the show.
  20. 20. Haute couture: Finest Dress Making in French. It means the high fashion industry. It refers to a group of firms or Fashion house, each with a designer who creates original, individually designed fashions. The designer who owns the firm in the couturier or maker. @ Haute couture fashions originate in Paris, New York, or other fashion centers. They are very expensive. They are constructed with expensive fabric, and include a great deal of hand work. They are some times; a. Custom designed made for a specific person b. Made to order, or custom made are not designed for a particular person, although they are made for a specific person. He or she places an order after seeing a sketch or picture.
  21. 21. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques. "Couture" means dressmaking, sewing, or needlework and is also used as a common abbreviation of haute couture and refers to the same thing in spirit. "Haute" means elegant or high.An haute couture garment is made specifically for the wearers measurements and body stance. It originally referred to Englishman Charles Frederick Worths work, produced in Paris in the mid-nineteenth century. In modern France, haute couture is a "protected name" that can be used only by firms that meet certain welldefined standards.However, the term is also used loosely to describe all high-fashion custom-fitted clothing, whether it is produced in Paris or in other fashion capital such as London, Milan, New York or Tokyo.To earn the right to call itself a couture house and to use the term haute couture in its advertising and any other way, members of the Chambre

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