INTRODUCTION TO FASHION TERMS

Understanding fashion includes knowing many specific fashion and

apparel terms.

INTRODUCTION TO FASHION TERMS

What is Style??A particular design, shape or type of apparel item. The style of the garment is determined by the distinct features that create its overall appearance.

What is fashion??The display of the currently popular style of clothing. A fashion is the prevailing type of clothing that is favored by a large segment of the public at any given time and influenced by Social, Political, Economical and Artistic media.

What is difference between style and fashion??Styles come and go. Fashion is always here in some form. Fashion reflects a continuing process of change in the styles of apparel that are accepted

Apparel and Garment What is Costume?It is the distinctive style of dress of an individual or group that reflects their class, gender, profession, ethnicity, nationality or activity. 

What is an Item?It is an individual article or unit, especially one that is part of a list, collection, or set.

What is Soft goods?Textiles/ the subclass of nondurable goods as represented especially by textile products, as clothing, fabrics, and bedding..

Apparel and Garment What is Apparel?Any and all men’s, women’s, and children’s wear clothing is called as an ‘Apparel’

What is Garment? Any article of apparel, such as a dress, suit, coat, evening gown or sweater.

What is Garment components? Any part of garment like sleeves, cuff, collar, waistband, etc are called as Garment components.

Wardrobe: all the apparel a person owns, a wardrobe includes all of your garments and accessories.

Accessories: are the articles needed to complete or enhance your needs, like belt, ties. Hats, jewelry, shoes, gloves etc.

Wardrobe and accessories

GARMENTWhat is Co-ordinates?A set of articles, as of clothing or luggage, designed to match or complement one other, as in style or color.

What is Seperates?women's clothing, such as skirts, shirts, and trousers, that can be worn in different combinations.

COORDINATES

SilhouetteSilhouette: The shape of the clothing style.

It is formed by the width and length of the neckline, sleeves, waistline and pants or skirts.

If you were to squint your eyes and look at a suit, dress or coat, the outline (shape) of the garment would show its silhouette.

Silhouettes are always changing in fashion. The general direction that a silhouette takes (wider-narrower-longer-shorter) shows a fashion trend.

Silhouette of fashion cycleThree specific silhouettes have separately rise, and fall in popularity;

@ BELL

STRAIGHT-TUBULER

Specific Silhouette

BUSTLE-BACK FULLNESS

BELL

Hi fashion:: High fashion are the latest or newest fashions. They are usually of top quality, with fine workmanship and beautiful fabrics. Because of the quality, they are expensive. High fashion styles originate from top name designers in leading fashion cities. Details of high fashion filter down into generally accepted fashions.

HI FASHION

HI FASHION

Designer label…The term designer label refers to clothing, luxury automobile manufacturers and other personal accessory items sold under an often prestigious status which is commonly named after a designer.

Labels such as Gucci, Chanel, and Alexander McQueen are derived from the company's founding designer, while others do not directly refer to the company's founder: for example, Miu Miu, and Chloe may be referred to as designer labels.

Designer labels are not only restricted to the fashion industry. Many people consider designer labels to be a status symbol.They are expensive.

Designer label…

Mass fashionClothes to cater to a wider range of customers, producing ready-to-wear clothes in large quantities and standard sizes.

Less costly materials and construction techniques, creatively used, produce affordable high street fashion. Standardized sizing is used, trims and notions are scaled down but still try to keep the look of designer clothing.Other names for mass-market:-ready-to-wear, off the rack.e.g.:-old navy, target

They copy trends and movies.

They don’t work on inspiration or any specific story. Indian markets- Global desi, Westside….

Fad: A temporary, passing fashion. It is an item or look that has great appeal to many people for a short period of time. A fad becomes popular fast, and the dies out quickly.

Craze: Craze is like a fashion because it is a passing love for a new fashion. However, this has a display of emotion or crowd excitement with it. Store have a hard time keeping such items in stock because people are so eager to buy them.

Fad & craze

Classic: An item of clothing that continues to be popular even though fashion changes.

It is always acceptable.

Classics were originally fashion items, but their general appeal and simple style lines have kept them popular.They can worn year after year. Examples of classics: White dress shirts, dark business suits, pleated skirts, loafer shoes, blues jeans, and salwar kameez.

classic

Knock offs or high street : lower priced copies of garments.

They are produced in high quantity with lower priced materials. Copies of Haute Couture garments are made in quantity by high prices manufacturer- they look like the original, but the price had been reduced.Some of the top high fashion brands are,@ Zara@ Mango

Knock offs/high street

Fashion termsPret a porter: often abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from made to measure or bespoke clothing tailored to a particular person's frame.

Couture: the design and manufacture of fashionable clothes to a client's specific requirements and measurements.

Apparel business termsWhat is be spoke?So, a tailor who makes custom clothes individually, to your specific personal measurements, design requirements and creates a custom one-of pattern for that garment is called “bespoke”.

Apparel business termHaute couture: ”Finest Dress Making” in French. It means the high fashion industry. It refers to a group of firms or “Fashion house”, each with a designer who creates original, individually designed fashions only in France. The designer who owns the firm in the couturier or maker.Haute means "high" or "elegant." Couture literally means "sewing,"

They are very expensive. They are constructed with expensive fabric, and include a great deal of hand work. They are some times;a. Custom designed made for a specific

personb. Made to order, or custom made are not

designed for a particular person, although they are made for a specific person. He or she places an order after seeing a sketch or picture.

HAUTE COUTURE

Avant garde: The most daring and wild designs. They are unconventional and startling.

Avant garde

Atelier : A workshop or studio, especially one used by an artist or designer.

Boutique: a small shop selling fashionable clothes or accessories. a business serving a sophisticated or specialized clientele.

PLACE

Toile: an early version of a finished garment made up in cheap material so that the design can be tested and perfected. A translucent linen or cotton fabric, used for making clothes.

GARMENT CONSTRUCTION

Draping: A technique of pattern making where the fabric is placed on the dress form and pinned to create a design. It is more 3Dimentional.

CONSTRUCTION

Pattern grading is the scaling of a pattern to a different size by implementing important points of the pattern using an algorithm in the clothing and footwear industry.

Pattern making is the a pattern is the template from which the parts of a garment are traced onto fabric before being cut out and assembled. .

APPAREL Trimmings: small decoration, especially for clothing eg.

ruffles

Details: small unique features in a garment

DETAILS

Woven: Woven fabric is a textile formed by weaving. It is produced on a loom, and made of many threads woven on a warp and a weft.

FABRICS

Knitted fabric is a textile that results from knitting. Its properties are distinct from woven fabric in that it is more flexibleNon woven: Nonwoven fabric is a fabric-like material made from long fibers, bonded together by chemical, mechanical, heat or solvent treatment eg. felt

TEXTILESMotif: a decorative image or design, especially a repeated one forming a pattern.

Repeat: Motif repeats to create a pattern.

Pattern: a repeated decorative design.

Tailored garments

Tailored Garments: •Made by first cutting garment pieces then sewing them together to fit the shape of a body.

•The first tailored garments were made when the eyed needle was invented, because seams could be sewn together.

•Eg. Raymond’s Make to Measure

Composite garments

-Composite: Made with a combination of tailored and draped methods.

Garment parts are cut and sewn.

Some parts may fit close to body, other parts may drape.

(Japanese kimono, tunics, bathrobe etc)

Visual merchandising refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space.

The overall purpose of visual merchandising is to get customers to come into the store and spend money.

VISUAL MERCHANDISING

What is Styling?Stylist: a designer of fashionable styles of clothing. a person whose job is to arrange and coordinate food, accessories, hair, make up, clothes, etc. in a stylish and attractive way in photographs or films, or advertisements.

FASHION STYLING

Apparel business terms

Consumers: Those who buy and wear the garments. Consumers purchase and use apparel as well as other economics goods. Consumers are very important in determining what fashion will or will not become popular.Retail Store: Sell to consumers. They advertise and sell their items directly to the general public. Retail stores include department stores, chain and discount or factory outlet.

Fashion term-fitting

@ Seams are the lines of stitches that join two garment to pieces together.

Fit: The fit of a garment refers to how tight or loose it fits on the person who is wearing it. A good fit means that the garment is the right size and does not pull tightly or sag loosely when worn. Garment can be designed to be loose, semi fitted or fitted to achieve different fashion looks.

@ Darts are short, tapered, stitched areas that takes out excess fabric in to it and enable the garment to fit the figure.@ Bodice: the bodice of a garment is the area above the waist, such as the upper part of a dress or jumpsuit. The bodice is usually closely fitted and is distinguished by a seam at the waistline.

Cad cam: CAD/CAM applications are used to both design a product and program manufacturing processes.

Computer-integrated manufacturing (CIM) is the manufacturing approach of using computers to control the entire production process. This integration allows individual processes to exchange information with each other and initiate actions

Fashion year….

International fashion week happen during August till September.

Designers showcase their collection six months before the season.Buyers go to fashion shows & note down the details of dresses according to their budget.

There are two main seasons:- spring-summer, autumn-winter….

Company’s profit or loss depends on buyer because they are the one responsible for taking the dresses.Merchandiser’s are the people who tells what sells more. They are the one’s when stock it. He plans the layout the store.Both require different fashion look & a new range of colors & fabric design for the time of year.•Light weight fabrics in summer..•Heavy weight fabrics in winter..

FASHION SEASONS

•In the spring the studio works for the spring summer of the fall year.

Each collection is researched so that all the items in it compliment each other, will be in style, & have the particular look for which the company is known for

Predicting Trends:-•A designers most difficult task is forecasting what will be in style for the coming years. To do this, they know the past trends & look at repeats. They also purchase High priced trend magazines. Additional they observe what succeeded with customers in the past.

Designers work a year in advance.

The design plan…..

Designing:- Need to have inspiration. Can combine a collection. Designer make samples. After the groundwork is completed for the nature of the collection

the designer must decide how many and what type of garments should be included in the collection.

Usually they have a three month period to design, produce and publicize. The collection in time for their fashion show.

Press and buyers get their first look at the collection at the show.

Theme:- A designer selects a theme that represents their collection. It can

be a period in history, a foreign place, a range of colors, a type of fabric.

The collection…..

COLLECTION

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