fashion prediction 2011
TRANSCRIPT
Fashion Prediction 2011
By Sarah Worrall
The Maxi Dress
Customer Profile
• Females
• Age: 20s-30s
• Middle to upper class
• Fashion Conscious
• Active
The Maxi Dress History
1990s
1970sOscar De La
Renta
Mid to Late 1970s
1970
Fashion Cycle
Introduction
Growth
Maturity
Decline
Obsolescence
Fashion Leaders
Mass Merchandisers
Discounters
Colors
0
2
4
6
8
10
12
14
16
18
Tan Black Blue Grey Pattern
Saks
Macys
TJMaxx
Styles
0
5
10
15
20
25
30
35
40
45
Tanks Short Sleeve Long Sleeve Sleeveless
Saks
Macys
TJMaxx
Fabric
0
5
10
15
20
25
30
35
40
Cotton Silk Chiffon
Saks
Macys
TJMaxx
Price
0
5
10
15
20
25
Under $150 $150-$300 $300-$500 Over $500
Saks
Macys
TJMaxx