fashion portfolio -
TRANSCRIPT
Mrs.Arthy Saravanan
Mrs.Arthy Saravanan
Title
WHAT IS A PORTFOLIO?
Mrs.Arthy Saravanan
Title The American Heritage® Dictionary of
the English Language Defines
port·fo·li·o as
• a. A portable case for holding material, such as loose papers,
photographs, or drawings. b. The materials collected in such a
case, especially when representative of a person's work: a photographer's portfolio; an artist's
portfolio of drawings.Mrs.Arthy Saravanan
Title WHAT
IS A
FASHIONPORTFOLIO?
Mrs.Arthy Saravanan
Title FASHION PORTFOLIO
(a) implicit and explicit information about the best work done by fashion designer.
(b) display of one’s flair in fashion designing, creativity, experience, special skills, and abilities
Mrs.Arthy Saravanan
Creation of a portfolio is one of the most important aspects for a fashion designer to make his presence felt .
Portfolios are a means for the designer to communicate his ideas and concepts about fashion to the people.
The portfolio determines the sale quotient of an individual's design.
It is a presentation of the range of a designer's skills and his expertise in the field.
Mrs.Arthy Saravanan
CONCEPTSOF
PORTFOLIODEVELOPMENT
Mrs.Arthy Saravanan
The plan...• Designers work a year in advance
– In the spring, the studio works for the spring/summer of the following year
– Once a collection is finished, on to the next!
• Research– Each collection is researched so
that all the items in it complement each other, will be in style, and have the particular look for which the company is known for.
Mrs.Arthy Saravanan
• Predicting Trends– A designers most difficult task is
forecasting what will be in style for the coming years. To do this, they know the past trends and look at repeats. They also purchase HIGH priced trend magazines. Additionally they observe what succeeded with customers in the past.
Mrs.Arthy Saravanan
ENVIRONMENTAL FACTORS
SEASON
CONCEPTS TO BE CONSIDERED
COLOUR
CULTURE
FABRIC DESIGN
OCCASION
PRESENTATION TECHNIQUEMrs.Arthy Saravanan
The Collection• Theme
– A designer selects a theme that represents their collection. It can be a period in history, a foreign place, a range of colors, a type of fabric…
• Designing
– After the groundwork is completed for the nature of the collection, the designer must decide how many and what types of garments should be included in the collection.
Mrs.Arthy Saravanan
– Usually, they have a three month period to design, produce and publicize the collection in time for their fashion show.
– Press and buyers get their first look at the collection at the show
Mrs.Arthy Saravanan
PROCESS FLOWIN
FASHION PORTFOLIO
DEVELOPMENT
Mrs.Arthy Saravanan
Trend Forecasting
Trend Interpretation
Concept Development
Customer Profiling
Flat Sketch/ Silhouette Development
Fashion Portfolio Development
Fabrics/Trims & AccessoriesMrs.Arthy Saravanan
Final Design/Story Board
Pattern Development
Measurement & Grading of Patterns
Garment Construction
Fit Analysis & Quality Assurance
Styled Garment on the Ramp
Fashion Portfolio Development
Mrs.Arthy Saravanan
Forecasting & Interpretation
• The process that analyzes current events & happening culture to identify new trends that can be communicated to the Retailers & consumers through seasonal color, fabric, and silhouette stories to give fashion a fresh look each season.
• Forecasting are normally done 20-24 months in advance of selling season.
Mrs.Arthy Saravanan
Organizing A Portfolio
• A fashion design portfolio is a very important tool for any designer.
• It should contain samplings of the best work done by a designer.
• The best way to build a great portfolio is to focus on the content.
• It should showcase the designer’s creativity , style, sketching ability, knowledge of how to use color ,textile understanding ,design development and problem solving skills. Mrs.Arthy Saravanan
Points to remember in portfolio preparation
• The recommended sizes are 8”x10” 9”x12” 11”x14”(most popular) 14”x17” (or) 16”x20”• Make it interesting and enjoyable.• Keep it simple and neat.• Keep it up to date.• Include only the best designs.• Plan your work and budgets.• Good Knowledge about your target customer /
client.
Mrs.Arthy Saravanan
What to include ?• Introductory page• Customer profile• Theme board• Mood board• Color board• Fabric board• Flat presentations• Design development board• Story board• Accessory board• Photographic board.Mrs.Arthy Saravanan
Introductory page• Should say Something
unique about the designer /company.
• Example:
• Personal logo
• Designers name
• Customer name
• Season
• Targeted area of the theme.Mrs.Arthy Saravanan
Customer profile• Create a customer image and
biography that enables you to keep your designs on track and targeted to your customer.
Mrs.Arthy Saravanan
Theme board• The basic building
block/primary idea through which the designer gets impressed / inspired.
• Simply called as the inspiration board.Mrs.Arthy Saravanan
Mood board• Basically collages
of items such as photographs,
• sketches,• clippings,• fabric swatches
and color sample that present the mood/idea of your theme to your customer.Mrs.Arthy Saravanan
Color boardColour is a vital element of any emerging fashion trend. Depending on the forecast, people draw inspiration from certain colours & set the tone for the line creation .Colour reflects the mood of the people. Avoid using more than 8 shades in a pallete.
Mrs.Arthy Saravanan
Fabric boardThis board extensively contains the swatches of the fabric selected for the design process. Fabrics are selected with care to suit season/occasion/market/price point. The swatches will demonstrate how the texture ,dimension and feeling of the selected fabric is.
Mrs.Arthy Saravanan
Flat presentationsThe outline or shape of a
garment designed. Flat drawings are exactly that – a garment sketch showing where the seams go, where the fastenings go and what type they are, and any other interesting detail.
Mrs.Arthy Saravanan
Mrs.Arthy Saravanan
Design development board• This board presents the collection of
design development of styles of garments related to our theme. This is tool to communicate the designers ideas.
Mrs.Arthy Saravanan
Mrs.Arthy Saravanan
Story board• Story board is a summary of your
collection’s inspiration and theme. this board will usually consist of a full colour illustration of a fashion figure or figures (male or female) wearing the garments being showcased. You should include a sizeable swatch of the fabric chosen, clearly labeled. You should consider your storyboard to be a pictorial representation of your clothing in full colour, along with technical renderings of each garment individually.
Mrs.Arthy Saravanan
Mrs.Arthy Saravanan
Accessory board
The suitable accessories for the designed garment is highlighted in this board.
Mrs.Arthy Saravanan
Photographic board.
• This board includes the photograph of the finished product of your work. The total finished touch is got by including pictures of models wearing them.Mrs.Arthy Saravanan
• In today’s competitive fashion industry ,your portfolio is your sales tool. There is no one style of portfolio that remains standard forever. If you are not in fashion, you are nobody.
Mrs.Arthy Saravanan
REFERENCESwww.designersnexus.com
www.fashionising.com
www.ehow.com
www.uen.org/.
www.fashion-portfolio.webs.com/
www.sarahwatersdesigns.comMrs.Arthy Saravanan
Mrs.Arthy Saravanan