Fashion Photography - Concept

Download Fashion Photography - Concept

Post on 14-Apr-2018

219 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • 7/30/2019 Fashion Photography - Concept

    1/3

    UNIT TITLE: Fashion Photography: Concept

    CREDIT POINTS: 20 UNIT CODE: FAD148

    FHEQ LEVEL: 5 DELIVERING FACULTY: Technology

    School: Design

    Date validated: April 2004 Date last modified: N/A

    Unit delivery model: PC Max & Min Student No.: N/A

    TOTAL STUDENT WORKLOAD

    Students are required to attend and participate in all the formal timetabled sessions forthe unit. Students are also expected to manage their directed learning and independent

    study in support of the unit.

    Where normal timetabled sessions do not take place, additional directed learning may beprovided, and/or students are expected to undertake additional independent learning.

    PREREQUISITES AND CO-REQUISITES

    None

    UNIT DESCRIPTION

    Students will embark on an in-depth visual reportage report based on current fashion

    themes and trends. Conceptual ideas and original thought process will be explained andencouraged.

    The investigation into the use of digital media within a commercial context, and its uses inthe different fashion market levels and segmentation will be explored.

    The project outcome will demonstrate an understanding of markets, concept originationand application of practical skills.

    LEARNING OUTCOMES

    On successful completion of the unit, students should be able to:

    Knowledge and Understanding1 Research and acknowledge current and future trends / themes within the fashion

    industry appropriate to market levels.

    Cognitive Skills2 Analyse and evaluate research taken from a number of different sources, subject

    areas and fashion products.

    Practical and Professional Skills3 Prepare and develop concept fashion ideas utilising both practical photography and

    graphic presentation skills.

  • 7/30/2019 Fashion Photography - Concept

    2/3

    Transferable and Key Skills4 Effectively work to a given problem, independently and / or as part of a team.

    AREAS OF STUDY

    Planning and organisation of a personal work plan.Review of contemporary Fashion Promotion magazine context.Lifestyle representation Fashion, Interiors and Product DesignAdvanced photographic and IT skills.Work experience-personal directive.Innovation and experimentation within a commercial context.Advance presentation skills both in the visual and verbal area.

    LEARNING AND TEACHING STRATEGY

    Learning will take place in the form of lectures, workshops, seminars and studio basedstudies.

    Individual research undertaken by students will form some of the exemplary work to bediscussed within the seminars.

    Seminars will provide work in progress discussion points and assist in the development ofverbal presentation skills, dissemination of information and good practice.

    The production and presentation of individual sketchbook/workbooks will demonstrate thedevelopment of ideas which will contribute to the final design outcome.

    Time management and professional practice will be encouraged to aid the successfulcompletion of this unit.

    Also, an element of peer review will be undertaken to provide the opportunity ofdemonstrating professionalism and verbal presentation skills to a given audience.

    ASSESSMENT STRATEGY

    A typical project will be for students to produce their own individual visual report oncurrent fashion themes and trends. This will develop skills in research and collation offashion information, presentation and graphic layout. Importance will be placed on thecontemporary context of the typographic style, image and art direction in the report.

    Peer Assessment and formative feedback will be given at staged intervals throughout theunit.

    Individual presentations will expose student achievement, understanding and allowformative feedback from both peer and tutor audiences.

    The accumulation of individual and group exercises will provide the student with theknowledge and experience to present professionally at the final critique.

    ASSESSMENTAE1 weighting: 100%

    assessment type: Project

    length/duration:

  • 7/30/2019 Fashion Photography - Concept

    3/3

    Aggregation and Re-assessment RulesNo departure from standard University regulations.

    INDICATIVE READING

    Bavister, Steve, 2001. Lighting For Glamour. Silver Pixel Press

    Goude, j.p. & Mauries, P., 2005. So Far So Goude. Thames and Hudson

    Weber, B., 2006. Blood, Sweat And Tears, Or How I Stopped Worrying And Learned ToLove Fashion. Dusseldorf: Te Neues

    Trynka, P., Marsh, G., 2005. Denim: A Visual History Of The Worlds Most LegendaryFabric. Second Revised Edition, Aurum Press Ltd

    Jones, J., 2006. Fashion Trends: How Popular Style Is Shaped, Jen Jones, Capstone Press

    Godfrey, J., 2006. The Best Of Brochure Design No. 9. Rockport Publishers Inc

    Bausky, A., 2006. Wall And Piece. Century Books

    JournalsWallpaperTankDazed and ConfusedAnother MagazineNylon

    Websites

    www.showstudio.comwww.anothermag.comwww.dazeddigital.comwww.rps.orgwww.ici-imagedata.com

    Unit Author: Stephanie Bull/Carl BaybutUpdated January 2008

    http://www.showstudio.com/http://www.anothermag.com/http://www.dazeddigital.com/http://www.rps.org/http://www.ici-imagedata.com/http://www.anothermag.com/http://www.dazeddigital.com/http://www.rps.org/http://www.ici-imagedata.com/http://www.showstudio.com/