NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Fashion merchandising

Submitted in partial fulfillment of the degree of

Bachelor of Fashion TechnologySemester V

Presented to:Ms. Shikha GuptaAssistant Professor

NIFT Jodhpur

Submitted by:Avishek

Mansi JainMohit Panwar

Riddhi MalviyaShyamlee Shreya

FASHION FORECASTING FOR BIBA

FASHION FORECASTING

A global career : focuses on upcoming trends

Colors, fabrics and styles for upcoming seasons predicted

Applies to all levels of the fashion industry including haute couture, ready-to-wear, mass market, and street wear.

ABOUT BIBA

•Punjabi word•Young and pretty girl implying sublime qualitiesBIBA •IN: 1986•BY : Meena BindraFOUNDED•Inorbit Malad Mumbai•2004

FIRST STANDALONE STORE

•155 Standalone storesCURRENTLY

TARGET AGE

GROUP• GIRLS: 2-12 YEARS• WOMEN: 20-70 YEARS

CLOTHING RANGE

•Suits•Kurtis and Salwars•Patialas•Leggings and duppattas•Lehengas and saris

STANDS FOR

• Fashion at affordable prices

COLLECTION 2013

COLLECTION 2014

MAGAZINES REFERRED

FORECASTED :WEDDING COLLECTION

MOOD BOARD

INSPIRATION BOARD

COLOUR BOARD

SIGNIFICANCE OF MAJOR COLOURS USED IN THE COLLECTIONLove and passion

Hope and happiness

Soothing and loyalty

The two things our collection is built around are comfort and grace.The dresses are expertly embellished in the most elegant way in order to make the bride feel comfortable while also adding to her natural glow on her special day.

CENTRAL THEME

NOW WE WILL BE PRESENTING VARIOUS LOOKS OF OUR

FORECASTED COLLECTION:

LOOK 1 : LEHENGA

FABRIC

•Raw silk

TRIMS

•Fancy lace•Golden patchwork

LOOK 2 : SARI

FABRIC

•White shimmery fabric•Pallu in red net fabric

TRIMS

•Fancy lace on neck and sleeves•Heavy work on duppatta•Pearls used on the sari

LOOK 3 : LEHENGA

FABRIC

•Red velvet blouse•Velvet lehenga

TRIMS

•Golden thread work on blouse•Lace and patch work on lehenga

LOOK 4: LEHENGA WITH A JACKET

FABRIC

•Violet velvet jacket•Raw silk lehenga

TRIMS

•Lace and bootiya on jacket and lehenga•Thread work on lehenga

LOOK 5 :LEHENGA

FABRIC

•Floral printed lehenga•Brokade blouse

TRIMS

•Zari work on border•Fancy lace and bootiya

LOOK 6: JACKET LEHENGA

FABRIC

•Net jacket•Silk fabric

TRIMS

•Lace used on lehenga•Mixed trims on jacket

LOOK 7: TRADITIONAL GOWN

FABRIC

•Raw silk lehenga

TRIMS

•Multiple laces on lehenga•Heavy work on neckline

LOOK 8 : LEHENGA

FABRIC

•Yellow georgette fabric on lehenga•Hot pink duppatta•Brokade blouse

TRIMS

•Lace on border of lehenga

LOOK 9: KURTI + PATIALA

FABRIC

•Cotton printed kurti•Raw silk patiala

TRIMS

•Flower patches used on neckline•Laces on the kurti border

LOOK 10: LEHENGA

FABRIC

•Velvet blouse•Brokade lehenga

TRIMS

•Thread work on blouse•Multiple trims on lehenga

LOOK 11 : LEHENGA

FABRIC

•Violet embroidered fabric•Silk lehenga

TRIMS

•Golden laces and bootiya on blouse and lehenga•Banarasi border•Trinkets

LOOK 12 : TRADITIONAL GOWN

FABRIC

•Red satin gown

TRIMS

•Copper wire work on blouse

THANK YOU