Fashion

Industry

ByPatthomporn Putthasri

#15

Juthamart

Sirithanasub #24

Kulnapha Wisaswongsa

#28

Fashion magazines:

Growing popularity, growing

market

• Thailand's leading fashion magazines

are expanding into male fashion too &

getting closer to readers via events,

apps & festivals.

The fashion that popular in this

year is:• ELLE

• Marie Claire

• Cleo

'Elle' topson women's market

• Post International Media (Post IM) is set

to expand its leadership position in the

women's magazine segment despite

increased competition in the market.

• The chief operating officer of Post

Publishing Plc, said the company's

position in this market is "very strong."

• Elle, the market leader for fashion magazines, has seen its profits jump by 50% to date this year.

• Cleo remains the country's best-selling title, while Marie Claire has enjoyed a 12% increase in circulation revenue over the first eight months this year.

• The three titles give the company a

24% advertising market share in the

women's magazine segment. In

terms of advertising revenue, Elle

has seen growth of 13%, Cleo 6%

and Marie Claire 30% this year.

• In the pipeline are fashion events to

be held in collaboration with leading

shopping centres to complement the

main once-a-year Elle Fashion Week

and a fashion film festival, Ms

Sirimon revealed.

• For next year, Post IM is looking to explore the men's magazines market and add at least five international titles to its line-up.

• Post IM's profit rose by 22% year-on-year in the first eight months.

Vocabulary

• market segment - a group of possible

customers who are similar in income, age,

habits, likes and dislikes

• remarkable - unusual or special and

therefore surprising and worth mentioning;

noteworthy, impressive, surprising

• readership base - loyal readers (who

always buy and read the magazine)

• age bracket - a range of ages

• revenue - income from taxes or business

activities

• strategy - a plan to achieve long term

goals

• arbiter - the one who decides what is

good, right, acceptable; the judge

• collaboration - when people work together

to achieve a goal

• revealed - made known or showed

something that was surprising or that was

previously secret

• add to line-up - add to the company's

product line.

• year-on-year - a period this year compared

to the same period last year.

References

• (Source: Bangkok Post, Economics,

MAGAZINES, 'Elle' tops on women's

market, 28/09/2012, Post Reporters, link)