Fashion Illustration Final Project

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Fall 2016

Cheyenne GardnerFashion Illustration Final Project-Dr. Simpson7 December 2015CORE by Leigh Fall 2016

Target MarketWoman between 25 and 35 years of ageMiddle class income levelWell-educated, Career: Corporate worlddowntown/city officeFashion forward/conscious, simplistic and chic style Day to Night clothingHabits: personal shopping, dining with friendsMisses 00-16Silhouette preferences: fitted/form hugging (slim line) silhouette

Inspiration & TrendsRalph Lauren Pre-Fall 2016 collectionUse of suede Cropped tops/jackets Slim fit clothing

Color SchemeDeep, rich colorsMonochromatic Warm colorsDifferent shades and depths of red and different tints and shades of grey, black, and brown

FabricationFabric swatch #1: Micro Polyester SuedeFabric swatch #2: Sweater Knit Tweed PolyesterFabric swatch #3: Loop Knit Polyester

Garment #1Black suede midi-length dress Mock turtleneck collar, thigh-high split, center back zipperFitted/form hugging (slim line) silhouetteMonochromatic

Garment #2Red suede below-the-knee length skirt MonochromaticSlim line silhouette Side zipper for fastenerMulti-colored turtleneck knit cropped top sweaterMonochromatic: shades of brown and blackSoft fit, slim silhouetteNo fastener

Garment #3Red suede high-waist, wide leg pantFastener: center-front zipper and single button No pockets or belt loops Red suede blazer jacketSoft fit, natural silhouetteFastener: 3-button blazerPrincess seamsSleeveless knit sweater cropped top Jewel neckline, slim fit No fastener

Garment #4Black suede pant Slim line (form hugging) silhouetteFastener: center-front zipperLong-sleeved knit sweater Turtleneck collarNatural silhouette No fasteners Monochromatic: Shades and tints of grey

Garment #5Sleeveless knit sweater dressTurtleneck collar, below-the-knee lengthSubtle/soft thigh-high splits, side seam placementNatural silhouetteMonochromatic: Shades and tints of brown and blackNo fasteners

Main Principle & Element of design Simple, vertical lines, establishing balance and structure Organic shape, slim line and natural silhouettesSoft hand/smooth textureWarm colors, monochromatic color scheme Different shades and tints Symmetric designsRepetition and unity established in color scheme and silhouettes/fit Texture and style lines establish movement Harmony established in color variations,

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CORE by Leigh Why Core by Leigh?I wanted to identify the collection with myselfits creatorMiddle name is Leigh Core because it is a reflection of what is included in the collectionthe essentialsThe basics of a professional, working woman This collection embodies her style preferences and professional needs, while also allowing the expression of personal style The central needs of this kind of woman

Core by Leigh because it provides the fashionable, simple, chic, and essential clothing pieces for any young, working womanPrice Line:Between $35 to $200 for a variety of merchandise: blouses/tops, bottoms, outerwear (jackets, coats, blazers)

Where To Get It: Sold exclusively at our various mall locations in the U.S.

References NNADI, C. (2015, December 3). Ralph Lauren Pre-Fall 2016 Fashion Show.Retrieved December 7, 2015, from http://www.vogue.com/fashion-shows/pre-fall-2016/ralph-lauren