fashion forcasting 2013

7/31/2019 fashion forcasting 2013

1/41

SPRING/SUMMER 2013

WOMENS WESTERN

WEAR

FASHION

FORECASTING


2/41

Spring/Summer 2013

Focuses on seven theme areas.

The craft tradition of Africa.

Marrakeshs vibrant mosaics and patterns .

The simplicity of ceramic crafts .Go garden with the beautiful fruit and vegetable prints.

Intricate lace patterns.

Vintage from many different periods in the 20th century.

Shine and luminosity.

A myriad of choices and colours.


3/41


4/41


5/41


6/41


7/41

BACK CAST (2011-2012)

A/W of 2011/2012, the sportswear trend was in a stage that was more about

creating a sporty silhouette

In summer 2012, pre-fall 2012 and A/W 2012/13, the trend continued towards

clothing that not only minute the sports wear look but also the fabric of sports

wear

Wide leg pants made an appearance in 2011 continuing to 2012 getting wider

each season.

Animal print has been a key print ;leopards and Cheetah prints

Other trend emerged through 2012 and 2012 include the peplum jacket and top

Higher emphasis on knitwear, and the continue menswear trend


8/41


9/41


10/41

New Female Figure

This season women will begin to explore new ways to create silhouettes

rather than the traditional sun- dresses and light clothes

Exploration of clothing i.e larger in volume, and androgynous look that

steams from the menswear trends

Women will bring the clothes away from the body, and often an elimination

of the waist line is seen.

Way of redressing the figure with multiple prints and patterns , eliminating

an easily distinguishable female figure.


11/41


12/41

Gender Identity

divergence of the menswear trend

characterized by androgynous clothing

it goes beyond suit jackets and trousers


13/41

drivers

Ongoing debate about LGBT rights

Current lackluster job market

Crucial time to need a job; women are notwilling to be left behind


14/41

Consumer Behavior

Gender-neutral silhouettes

Women started to redress themselves

allowing to focus to be on other aspect of

themselves

Large scale sympathy towards LGBT rights

Portrays consumers simply as people without

being gender biased


15/41


16/41

silhouettes

Lack of fitted waist

Straight leg trousers

Knit sweater tops with round neckline Tailored jackets

Loose fitting silhouettes

Layering


17/41


18/41

Color palette

Neutral tones

monochrome with accent colors of blues ,

taupes, tans, and some greens .

Element of grey

gender-neutral, reflect the androgynous

mood.


19/41


20/41

Fabric material

solid fabrics with a plain weave and a few

elaborate prints.

Cotton is a staple fiber.

Shirtings and suitings fabrics

leather shows up as an accent fabric

Prints often speak to gender, and theandrogynous look was created with this in

mind.


21/41


22/41

In Excess Trend

Womens figures will disappear into there

clothes rather than become exposed.

Wide leg trousers

Coats with sheer bulk on chest and sleeves

Increased collars


23/41

drivers

Desire for change

Due to economic instability, global warming

from past several years, what consumers want

now is change

This seasons volume create an impulse to

either change drastically or stow away


24/41

Consumer behavior

State of the world as their top priority

Change anything and everything they can;

easily changeable is their clothing

Clothing which give them a sense of

protection


25/41


26/41

silhouettes

More indicative of autumn/winter line

Light jacket traded for large cape-like coat

Heavy fabric, big collars or high turtle neckcollar, below knee

Grown sleeves

Wide leg trousers; lighter fabric with moredrape


27/41


28/41

Color palette

Rich, more saturated earthy tones

Anchors of tan and brown variations with

accents of olive greens and blues

Gives more depth without becoming

overpowering


29/41


30/41

Fabric and materials

Natural textile; such as wool or cashmere

Solids with different weaves

Bulkier fabric with soft hand to give volume


31/41


32/41

Camouflage Nouveau

Distinguished by textiles, colors and patterns

Floral and other prints of spring/summer

season

Figure lost in pattern and print

Styles have vibrant and haphazard look

Clothes do the talking for them


33/41

drivers

Women can hold any position a man can in

every aspect

Overall moods of the current times

Allows to let their clothes speak for them

rather than assert themselves in these trying

times


34/41

Consumer Behavior

Layered prints on prints is the most current

manifestation of camouflage

Way to camouflage themselves because of

various global turmoil

Support this motion with jarring and multiple

prints


35/41


36/41

silhouettes

Layering; Light weight, flowing, sheer pieces

Floral, animal print, tropical fruits, combinedabstract patterns resembling paint splatters or

water colors Skirt is staple usually draped, just above or below

the knee

A-line skirt, pleated skirt and 50s styles

Tailored jackets; structured shoulder

Tailored trousers; straight leg, cropped


37/41


38/41

Color palette

Brighter, more saturated colors

Blues are turquoises as base tone, with colors

with same saturation but different tone as

accents

Intent to draw focus to the garment

Mix of cool and warm colors


39/41


40/41

Fabric and Material

Entirely prints; floral, animal, optical illusion,

abstracted floral

Accent fabrics often with metallic patterns

Textiles with raised surfaces


41/41

fashion forcasting 2013

Documents