fashion ?. $ $ fast fashion chic and stylish with a reasonable price
TRANSCRIPT
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FASHIONFASHION ??
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$ $
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Fast Fashion
Chic and stylish
—with a reasonable price
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Issues Facing CeeCee
--- --- byby 5Wings5Wings
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Background
Issue Prioritization
Analysis & Recommendation
Conclusion
AGENDAAGENDA
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Part Ⅰ
Background
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Market overview—Fast Fashion
Background
Short product life cycle
Mimic the newest design
Fast Supply chain
Efficient IT
system
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Market overview—Fast Fashion
Background
Fast Fashion
SPA Model1990 1996 2002 2008
Market Value ($billion)
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CeeCee overview
Background
AIMFocusing on up to the minute fashion styles for women at affordable prices.
Leading edge of current trend and style of its own
Reliant on a good outsourced distributor
Reliant on its sophisticated IT system
Limited numbers of each design in order to create an air of exclusivity
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CeeCee overview
Background
Great Growth PotentialSome operation issues
International expansion
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Part Ⅱ
Issues Prioritization
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1. Distributor’s strike
2. IT failure
3. Expansion into jewellery range
4. Celebrity marketing
5. Ethical issues
Issues prioritization
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Part Ⅲ
Analysis &
Recommendation
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Issue 1
Distributor’s Distributor’s StrikeStrike
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Supply chain
Distributor’s strikeDistributor’s strike
Design
Marketing & Sales
Distribution & StorageProduction
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Current status
Distributor’s strike
Shops
Distribution Center
EITLost profit
€189,228,553.7
Lost customer loyalty
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Distributor’s strike
How to minimize the losses?
Methods Advantages DisadvantagesMaintain
current distributor
Set up own distribution
team
Employ other
distributors
• Continue enjoying high efficiency
• Maintain long term cooperation
• Quick recovery• Diversified risk
• Easy to control• High utilization
•Large expenses•Time-consuming
• Difficulty to cooperate• High cost
• Risk of similar collapse• Difficult to recover
immediately
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Distributor’s strike
How to improve distribution?
• Help current distributor recover
• Outsource to other distributors
• Help current distributor recover
• Outsource to other distributors
Resolve current
collapse
• Diversify distribution channels• Cooperate with more distributors• Set up its own distribution team
• Diversify distribution channels• Cooperate with more distributors• Set up its own distribution team
Optimize logistics structure
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Issue 2
IT FailureIT Failure
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IT failure
Current status
Significant Discrepancy
Receipt problem
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IT failure
€20,000 difference
Methods Total lossPercentage recovered
Additional charges
Net amount recovered
Which way to collect payments?
CeeCee’s overstretched staffs
6,000,000Outside agency
14 per customer 5% success fee
60% 2,720,000
2,700,0006,000,000Finance
departmentNone45%
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IT failure
What causes this IT failure?
Programing error
3 months before
detection
Inefficient internal control
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Stricter error detection
More frequent internal audit
Timely internal control
IT failure
How to improve internal control?
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IT failure
Current outsourcing policy
IT system
CeeCee’s IT staff
Outsourced IT company
High Risk
Low Cost
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IT failure
How much work to be outsourced?
Core design work
Some update work
In-house OutsourceClear segregation
of duties
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Issue 3
Expansion into Expansion into Jewellery RangeJewellery Range
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Current status
Invest or not?
Recession resistant
Low threshold
Synergy
Expansion of jewellery range
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Whether to expand into jewellery range?
Expansion of jewellery range
NPV: € 239,266
-25, 000. 00-20, 000. 00-15, 000. 00-10, 000. 00-5, 000. 00
-5, 000. 00
10, 000. 0015, 000. 0020, 000. 0025, 000. 0030, 000. 00
0 1 2 3 4 5
I ncremental Cash Fl ow
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Expansion of jewellery range
Whether to expand into jewellery range?
Jewellery
Current products
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Lack of experience
Erosion effects
Low turnover
Reject
Expansion of jewellery range
Whether to expand into jewellery range?
Unsatisfied profit
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Expansion of jewellery range
Comparison of key statistics
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Expansion of jewellery range
Comparison of key statistics
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Shop expansion
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Issue 4
CelebrityCelebrityMarketingMarketing
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Celebrity marketing
Whether to use the celebrity ?
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Celebrity marketing
Diversify marketing methods
Shop advertising
Celebrity
Direct media
Designer
On-line
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Issue 5
Ethical IssuesEthical Issues
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Ethic issues
Current status
REPUTATION CONFIDENCEMORALE
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What to do?
Ethic issues
•Negotiation•Audit•Cooperation with labor union
Supplier Management
• Negotiation• Audit• Cooperation
with local labor union Supplier
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What to do?
Ethic issues
• Recruitment• Training• Sound
working condition
• Energy saving• Environment
friendly material
• recycle
• Laundry test• Chemical test• R&D — healthy
fabrics
• Negotiation• Audit• Cooperation
with local labor union Supplier
Environment Employee
Product
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Part Ⅳ
Conclusion
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Conclusion
Short term• Minimize losses
• distributor strike• IT failure
• Reject proposals• jewellery
expansion• celebrity marketing
Long term• Improve outsourcing policies
• distribution• IT system
• Expand • Shop range
• Diversify• marketing methods
• Enhance CSR
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Conclusion
High End
Fast Delivery
Fair Price
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THANK YOU!
By 5 Wings Justin Li
Nancy Yuan
Maggie Xu
Elena Zhong
Angela He
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