Fashion Editorial

Emma Howe

Distort Distort dis·tort

Pronunciation: \di- stort\ˈFunction: verb

1: to twist out of the true meaning or proportion <distorted the facts>

2: to twist out of a natural, normal, or original shape or condition <a face distorted by pain> ; also : to cause to be perceived unnaturally <the new lights distorted colors>

: to become disto rted ; also : to cause a twisting from the true, natural, or normal

synonyms see deform

Magazine research-Lula

Magazine research- LulaI really like the publication Lula for a lot of reasons. First of

all I love the overall vintage girly style of the magazine because it is very individual, and I like the way it stands out

on

the shelf compared to other fashion magazines. I also love the way it ties in other art forms such as fine art and

literature because I think it creates a really good USP for the magazine.

I really like the images in the magazine because of the fact that they look very vintage and the fact that they are very well styled. I think uniquely styled images would be a good way to interpret the word distort because you could really be creative and produce beautiful images. Also I think the

way that they edit their images is really beautiful and I think it is how they create their vintage style. Editing the images in such a way is another way that I can interpret the word

distort. The main things I have noticed about Lula magazine is the

fact that most of their DPS are one image spread across two pages or a page text and a page with an image. This doesn’t

fit in well with my brief so I will probably not use Lula magazine as my chosen publication, however it has given

me a lot of inspiration.

I think that the target market for Lula magazine is woman aged 18-25, who are interested in art and vintage style.

Magazine Research- i-D

Magazine Research- i-D

I

really like i-D magazine front covers because of the face that each cover is so different however they all have the one eye closed or covered. I

really love this unique style and if definitely something I want to consider for my front cover image.

Another thing that I noticed was the idea that almost all of their front cover images have a tight crop and are from the waist up. So if I decided that my chosen publication was i-D

magazine I would have to use that framing.I also noticed that a few of the images appeared to be quite documentary like, which I love because I like the way they

seem to tie in documentary photography with studio photography, which I think works well as another USP.

I think that the target market for i-D magazine is mainly women aged 18-30 whom are interested in fashion. This is because I have noticed that the majority of models on i-D magazine front covers are women, therefore I think the

magazine reaches out to a predominately female market.

Magazine research- Vogue

Magazine research- Vogue

Vogue is probably one of the most popular fashion magazines on the market. Their target market ranges from 18 year old fashion students to famous fashion designers; it

reaches a lot of countries, and therefore reaches a lot of different people.

The main thing I noticed about Vogue is the fact it only really uses celebrities and supermodels for its front cover images. I think this is mainly down to how successful the magazine is. However part of me feels like Vogue has lost

some value because of this because now I feel like it included a lot of gossip about celebrity’s and what they are wearing rather than publishing things about real fashion.

However I still do like Vogue as a publication because of the quality of the images on their front covers and DPS.

The main things I have taken away from Vogue are to make sure my images are high quality because I think it makes the

images look so much more professional and nicer.

My chosen Publication- i-D

I have decided to go for i-D magazine for my publication of choice however I plan to include inspiration from Lula

magazine because I really loved the images, but I could not use it as my chosen publication because of the style of DPS

images. My plan is to produce a front cover in which I will use a

female model and I will use tight cropping and shoot from the waist up. I will have one of her eyes covered to match the other i-D front cover images. However I plan to use a vintage style and add a lot of mid tones to the image in post-production, to match the styling of Lula magazine.

For my DPS I plan to be really creative and involve a lot of movement to create interesting and stylish images. Once

again the images will have a lot of mid tones to give a vintage feel. I will use the same model as the front cover,

and shoot from a similar angle.

So my final images so be a mixture of i-D magazine and Lula magazine. The reason behind this is because I loved both

magazines, but i-D magazine matched my brief more however Lula magazine matched my style more, that is why

I have decided to tie the two together.

Front Cover Image Idea

My idea for my front cover is to have my model covering her right eye with her right hand. This is because this is i-D magazines signature front cover pose. I plan to style her in festival style clothing because it is the time in which most

magazines focus on spring/summer trends. I want the image to be interesting and I will be focusing a

lot of makeup and styling before I begin to shoot because I want it to be perfect.

I plan to use a white background and quite harsh flash, so that the images almost look like they were taken at a

festival, and also because I want the images to look quite documentary style because it is a style that i-D sometimes

uses.

I also plan to add quite a few filters to the image in post-production so it gives the sense that the image is quite

vintage, and also because I want to tie in Lula magazine in with the images.

The Model

The model I am using is a model I have used before for college projects and for other various work. She is perfect

for the shoot for many reasons.She has long brown/red hair which will work well for the

front cover image because it ties in well with spring/summer festival style. She also has very pale skin

which will contrast well with the make-up I plan to use so that the make-up will really stand out.

She is a very good, professional model who will be excellent for my front cover and DPS.

StylingClothing/Accessory Explanation

Denim Jacket The main reason the model will be wearing the denim jacket for the front cover shoot is because I am aiming for festival styling and I know denim is very popular within summer/spring fashion. I also think it adds texture to the image and adds an element of interest.

Black top I wanted the model to wear a basic black top under the denim jacket so that the blue of the jacket would stand out. Also I think it contrasts well with the amount of red in the image and makes the red look bold.

Flower hairband I really love this hair band and I once again think that it ties in well with summer/spring festival style because in summer there is a lot of beautiful flowers and because flower hairbands are a really popular accessory for festival goers. I also think because the flowers are red it makes the image colourful and ties in well with the red in the image.

Flower ring I decided to make the model wear the flower ring because I think it obviously ties the theme of festival style, but it also acts as the distortion for the image. This is because the flower replaces her eye.

Gold necklaces I decided to place a few gold necklaces around the models neck because I wanted to tie in another colour. I like the way that the necklaces peak through. I also think because it is for a fashion magazine you would expect to see a lot of jewellery on a model.

Styling

Hair/Make up ExplanationHair I decided to style the hair in an urban sort of

relaxed way. This is because I want the style to be like festival style. I wanted the model to look casual and summery and I think that by having the hair down in a centre parting with some soft waves will express the summery look I am aiming for.

Make up There are a lot of elements to the make up so I will explain them all individually.

• Foundation- soft matte foundation so that the model looks almost flawless and so that the skin looks soft and natural. I wanted the skin to look this way so that it would look as if she was meant to be a model for a magazine.

• Eye make-up- I decided to go for simple black eyeliner because it is a popular, but simple summer style that a lot of girls go for. I added some highlighter to the upper brow and beneath the eye to make the eye stand out and so the eyes look radiant

• Lips- I went for a bright red matte lipstick so that the red of the hairband and ring ties in with the model. Also I think that it makes the image interesting because she stands out because of the make-up.

Lighting for front cover image

DPS image idea

My idea for my DPS links in with the styling of my front cover. I plan to have two images side by side. The images

will be full of movement. This is to once again represent the festival style I am aiming for. The model will be wearing the same things as she wore for the front cover image however

I plan to introduce false eyelashes which are very unique and interesting.

I plan to edit the images similarly to the way I edited the front cover image by adding mid tones to give the vintage

and Lula magazine style.

Model and styling

I am going to use the same model and styling as I used for the DPS. This is because I want the story of the images to

continue. However I am adding some additional false eyelashes which are made from black paper. The paper is

cut out into the shapes of grass and deer. I think the use of these eye lashes will tie in the outdoors festival style I want

but also add an interesting part to the image as well as being unique.