Fashion DisplayFashion DisplayMerchandisingMerchandising

Visual merchandising Visual merchandising is a form of is a form of advertising used to advertising used to communicate with communicate with potential customerspotential customers

It is used to make a It is used to make a statement, create statement, create loyal buyers, brand loyal buyers, brand your company your company identity and most of identity and most of all to sell!all to sell!

Visual impact is a huge Visual impact is a huge component of retail component of retail merchandising.  merchandising.  

Customers entering a store Customers entering a store are greatly influenced by the are greatly influenced by the visual information they gather visual information they gather in the first split second. in the first split second.   

One simple visual element, One simple visual element, such as color, can catch a such as color, can catch a shopper’s attention and also shopper’s attention and also greatly affect their mood.greatly affect their mood.    

While individual creativity and While individual creativity and artistic flair play a major role in artistic flair play a major role in merchandise displays, here are merchandise displays, here are some important things that you some important things that you

should consider…should consider…

1. Good displays tell a story or have a theme.1. Good displays tell a story or have a theme.

2. Try portraying your products in use.2. Try portraying your products in use.

3. Keep things simple & don’t clutter your display3. Keep things simple & don’t clutter your display

4. Include props or accessories to support/compliment 4. Include props or accessories to support/compliment main itemmain item

5. Use motion/line to direct eye or focus attention5. Use motion/line to direct eye or focus attention

6. Asymmetrical placement creates interest6. Asymmetrical placement creates interest

7. Colour helps set mood and feeling7. Colour helps set mood and feeling

8. Have a focal point/main garment that stands out. Other items only 8. Have a focal point/main garment that stands out. Other items only support focus item and don’t take attention away from main item.support focus item and don’t take attention away from main item.

10. Lighting should accent focal point and help create 10. Lighting should accent focal point and help create desired mood.desired mood.

11. Background should compliment products. Items should 11. Background should compliment products. Items should stand out from background.stand out from background.

12. Brainstorm and always have a plan in mind before 12. Brainstorm and always have a plan in mind before starting!starting!

13. Don’t be afraid to be a little different, creative, unique!13. Don’t be afraid to be a little different, creative, unique!