fashion design process

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Fashion DesignProcessBy Sunil Talekar,

A FASHION YEARTwo main seasons

Spring & Summer

Autumn & Winter

LIGHTWEIGHT FABRICS IN SUMMER

HEAVIER FABRICS IN WINTERBoth require a different fashion look and a new range of colors and fabric designs for the time of year.

THE PLAN...

Designers work a year in advance

In the spring, the studio works for the spring/summer of the following yearOnce a collection is finished, on to the next!

THE PLAN...ResearchEach collection is researched so thatall the items in it complement each other,will be in style,and have the particular look for which the company is known for.

THE PLAN...Predicting TrendsA designers most difficult task is forecasting what will be in style for the coming years.

THE PLAN...Predicting TrendsTo do this, they know the past trends and look at repeats. They also purchase HIGH priced trend magazines.

THE PLAN...Predicting TrendsAdditionally they observe what succeeded with customers in the past.

THEMEA designer selects a theme that represents their collection. It can be a period in history, a foreign place, a range of colors, a type of fabric

THEME

A Mood Board is a summary of your collections inspiration and theme. WHAT IS MOOD BOARD

WHAT IS MOOD BOARD

WHAT IS MOOD BOARD

WHAT IS MOOD BOARD

WHAT IS MOOD BOARD

Its a design tool that will help you remain focused and consistent as your line develops.

WHY DO YOU REQ. MOOD BOARD

Its also a great communication aid when explaining your vision to others (retailers, media etc.). WHY DO YOU REQ. MOOD BOARD

Magazine tears, fabric swatches, old photos, buttons, ribbons; WHY DO YOU REQ. MOOD BOARD

basically any visual reference you desire are mounted onto a hard board. Be sure to give your story board a title, like a book or film.

1. Research: Go to galleries, exhibition, watch the music videos, the latest fashion show, street fashion, specialty magazines from different part of the world (fashion, architecture, design), go to boutiques.

HOW TO MAKE MOOD BOARD

HOW TO MAKE MOOD BOARD2. Take pictures of objects, scene and store front. Create a mise en scene related to your theme.

HOW TO MAKE MOOD BOARD3. Write down a few thematic keywords you want to have in your design.

4. Combine two theme to create something new. Example: Punk and Aristocrat, Urban and Cosmic

5. The presentation must be strongly themed, capturing the mood in a nut shell and should always be accompanied by a title. This can be determined by the fabrics: Natural Linens, the season: Summer Blues, or the merchandise: MetamorphosisHOW TO MAKE MOOD BOARD6. Cut out pictures that inspired you. Use anything you can find from magazines, your pc or mac, tissue paper, feathers, foil, string, fabric etc., books (not just fashion), your own photographs and collect fabric and paint swatches. But DONT go overboard, this can look messy.

7. Use a large sized board ( example 24x18) to lay out your images, your color swatches, fabrics and buttons. This allow you to show a complete idea.HOW TO MAKE MOOD BOARD8. Extract from the large board the essence of your theme. At this point usually use Photoshop + scanning and a smaller board.

9. Take a step back and critically look at what youve created to see if it matches your keywords and theme you defined earlier.10. Show your mood board to 2 other people (from different social circles (two friend might give the same answers, but a friend and a peer might come up with totally different critiques).

MOOD BOARD

MOOD BOARD

MOOD BOARD

Designing

After the groundwork is completed for the nature of the collection, the designer must decide how many and what types of garments should be included in the collection.

Usually, they have a three month period to design, produce and publicize the collection in time for their fashion show.

Press and buyers get their first look at the collection at the showTHE COLLECTION

THE RANGE...

DETAILING...

DETAILING...

THE DESIGNStepsDesigners work differently to put the design ideas together: some sketch, drape fabric on a dress stand, or use patterns from previous seasonsCreate a paper patternMake a muslin sampleTry it on (a dress stand or live model) adjustments are made When fit is right, a professional pattern cutter makes an accurate patternA sample item is made in the fashion fabric, then produced in various colorsFashion show: reveals the finished designs in their most attractive state

MEASUREMENTS

CONTINUE