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    rDsign Essntals

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    Text 2011 by Rockport ubl s hersDesgn 2011 by Rockport ubl shers

    Fst pub shed the Un ted States of Amerca n 201 by

    Rockport Pub shers, a membe of

    Quaysde ubl s ng Group100 Cummgs Center

    Sute 406L

    Bevely, Massach usetts 0191 56101

    Telephone (978) 2829590Fax (978) 2832742

    www.ockpubcom

    All rghts reseved. No pat of ths book may be repoduced n any form

    wthout wrtte pem sson of te copyrght owners Al l mages n thsbook ave bee reproduced wth the kowledge and pror cosent of the

    artsts cocerned, and no responsb ty s accepted by producer pu bl s er

    or pr nte fo ay nfrgemet of copyght o othewse ars ng from thecontents of th s p bl caton Every effot as been made to ensu re tat

    cedts accately compy wth nformato spp e d We apoogze for any

    naccuraces that may have occurred and wl l resolve naccurate or mssn gnformaton n a su bseqet eprntng of the boo

    1 0 9 8 7 6 5 4 3 2 1

    ISBN13 9781592537013

    IS BN0 592537014Dgta l edt on pub shed n 201

    e IS BN13 9781610580434

    Dgta l edt on 978160580434

    Softcover edt on: 978159253701 3

    Lb o Congss Cogng-n-ubcon D vb

    Desgn athe Aexander

    Photographs ad l ustatons by ay Calder un less otherwse noted

    Prted Cna

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    rDsign Essntals00 cps of Fsho sg

    < c 0 Ir n ;I 0 0 m

    Jay alderin

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    C EN S

    trouion

    T H O U G H T

    Hior Reeree Reverene . . . . . . . . . . . . . 8

    E u t o n I ov t on . . . . . . . . . . . . . . . . . . . .

    Tren On O d Adje . . . . . . . . . . . . . . . . . 12

    C or o or ti ng C ou t re . . . . . . . . . . . . . . . . . . . . . . 4

    orging Ietity 16

    Seng Style 18

    Fho qto

    Suit of Armor

    Cl ent Co l y 4

    C u t o io n . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 6

    Re nt I ue, d p 8

    Md Mppng 3

    Ne nd rrow 3

    ipobe nveen 34

    vronen Conext 36

    N V T O

    A q i i i on . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

    Col lbort o . . . . . . . . . . . . . . . . . . . . . . . . . . .

    Ailion o Sye . . . .

    u li g d reg ep le

    . . . . . . . 42

    . . . . . . 44

    Ptern truen 46

    Sithng ool 8

    enerig Me 5

    ig ex le 5

    ee Soe 54

    Wo: Gre 56

    Seene: e be 58

    Soe: Coletio 6

    Pnto: etil 62

    Clore 64

    Seiy Requite 66

    Miel eo Mrke 68

    Cre d eedng o Get 7

    Aie t Tool n ehiq e 72

    Aeory Coe 74

    V n ge P i . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76

    E C H N Q U

    ho n io . . . . . . . . . . . . . . . . . . . . . . . . . 78

    o u r S e o n A T e ne . . . . . . . . . . . . . . . . . . . 8

    Ro e, R le n d Rog h . . . . . . . . . . . . . . . . . . . . 8 2

    n t o Eye . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

    Chek d ne 86

    Mhine ntee 88

    Cu re n Fod 9

    nerpig d Aebly 9

    Miting le 9

    od y M p i g 96

    U n o y 98

    i t

    Me n n d Al te r 2

    e o tr d Reo tr t 1

    Stuure d Sle 16

    Anomill y C ore 8

    o Le rvee 1

    Colge Col eent 1 2

    Clohe t Cry 1

    e i g o O e . . . . . . . . . . . . . . . . . . . . . . . . . . 1 6

    eh e n Reo ig e . . . . . . . . . . . . . . . . . 1 18 Reu rfe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

    A Cu Aove . . . . . . . . . . . . . . . . . . . . . . . . . . .12 2

    ri g e d Fy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

    Ad Sbt d Peerve 1 6

    Cge Agen 1 8

    wing he ye 3

    ASymmety 3

    Itr uzze d Miig in k

    3 e evel 13 6

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    RR

    u ivt lu . . . . . . . . . . . . . . . . . . . 3 8

    u r t d x r n . . . . . . . . . . . . . . . . . . . . . . . . 1

    u r . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 42

    Mo r I s M or . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 4

    ss s Mor 146

    Mdito on ss 1 8

    Budng on Bsics 5

    sgn o ssnt 5

    ttu jstmnt 15 4

    Myhs rchtys 15 6

    Wt 15 8

    Blcots d Ful l Immsio 1 6

    Rstion n stcon 1 62

    ymos 16 4

    ynmics 66

    o 'Oi 6 8

    c n cp 17

    Mtrs o z: ssig vs 72

    Drssing or Bowi 174

    O j s o t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76

    NVI G ON

    Dsgnr's rn . . . . . . . . . .

    x ry W s h n g . . . . . . . . . . . . . . . . . . . . .

    . . . 1 78

    . . . 8

    opis D g r d . . . . . . . . . . . . . . . . . . . . . . . 1 8 2

    ltoms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

    l Mk 8 6

    Msr d pntc 8 8

    sigig th Jo 9

    xtn Inu cs 1 9

    sty Rost ton 19

    sh o orts 9 6

    vsiicio n pclzon 98

    owsocing y 2

    ors o ov : D 2

    Rpd ooypg:

    wntyourour shion 22

    Wt Is Goo sho? 2

    ontibuo Inx 6

    cowlgns

    bot t thor 8

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    ierre Cad coa h,

    A um/Wine 1959/6

    POTO B RDAAGPGETT IMAGES

    INTRODUCTO

    Creative ideas are elevated by experience and

    expertise. Tis book sets forth a c hal lenge to

    fasio designes: Contin e to expad yor hori

    zons hone your ski l ls ad experim ent with strat-eges The idea behin d co lectig and cataogig

    the essentia l pr incp les of fashon design is to

    bi ld a framework for atfu exam nation that te

    designer can revsit regula rly for in spration ad

    nstructon. This bo ok is for anyoe devoted tofasiowethe you ae a professional design-

    er, a desig student or a fashion D Y ethusiast

    The world of fash io design is constantly

    changigwhat was style last month may beold h at now but if you kow how to stay ah ead

    of trends ad keep your des ign sk i l s sharp you l la lways be aead o f the curve ashion DsinEssnials offers princ ples, toos an d pocesses

    for scceeding n a l fashon edeavorsEdit ing the l ist to one hun dred concepts is mean t

    to elp orgaize and prorit ze ths i nfomatio

    for max mum effic iecy. Te references in eachayout have been selected because they one n

    o te essece of te topic wth precsion wi eal owing for diverse reinterpretation, ot simp ly

    repoductio

    F p f g provide thestucte for the book I n many ways, they can be

    descbed as a set of best p ractices for cu t ivat-