fashion design elements and the principals
TRANSCRIPT
7/30/2019 Fashion Design Elements and the Principals
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------Fashion Designer Mahadi hasan
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Introduction:
The aim of the presentation is about to describe and analysis of a
successful and unsuccessful garments. For that purpose, we have selected some
designs from different designer’s collection. After analysing those designs, our group
find some of them designs are successful and some are unsuccessful. At the end of
assignment, we recommend how to make that unsuccessful design to a successful
design, where the design elements and the principals are working equally.
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Design description:
Now we discuss about the elements and principal of the garments that canmake a design successful. Two things are main for a design. This are-
1. Elements
2. Principal
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Elements:Design elements describe fundamental ideas about the practice of
good visual design that are assumed to be the basis of all intentional visual design
strategies.
Basic elements are:•Colour
•Line
•Dot
•Shape
•Space
•Texture•Form
•Value
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Color:
Color is seen either by the way light reflects off a surface, or in colored light
sources. Color and particularly contrasting color is also used to draw the attention to
a particular part of the image. There are primary colors, secondary colors,
and tertiary colors. Complementary colors are colors that are opposite to each other
on the color wheel.
Line:
Line is the basic element that refers to the continuous movement of a point
along a surface, such as by a pencil or brush. Every line has length, thickness, and
direction. There are curved, horizontal, vertical, diagonal, zigzag, wavy, parallel,
dash, and dotted lines.
Dot:
It will start from centre with a pencil or gel pen .
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Shape
A shape is defined as an area that stands out from the space next to or
around it due to a defined or implied boundary, or because of differences of value,
color, or texture. Shapes can also show perspective by overlapping. They can be
geometric or organic.
Texture
Texture is perceived surface quality. In art, there are two types of texture:
tactile and implied. Tactile texture (real texture) is the way the surface of an object
actually feels. Examples of this include sandpaper, cotton balls, tree bark, puppy fur,
etc. Implied texture is the way the surface of an object looks like it feels.
Form
Form is any three dimensional object. Form can be measured, from top to
bottom (height), side to side (width), and from back to front (depth). Form is also
defined by light and dark. There are two types of form, geometric (man-made) and
natural (organic form).
Value
Value is an element of art that refers to the relationship between light and
dark on a surface or object and also helps with Form. It gives objects depth and
perception. Value is also referred to as tone.
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Principals of design:
These principles, which may overlap, are used in all visual design fields,
including graphic design, industrial design, architecture and fine art.
Design is the organized arrangement of one or more elements and principles (e.g.
line color or texture) for a purpose.The principles of design are as varied as attitudes regarding modern design. They
differ both between the schools of thought that influence design, and between
individual practicing designers. This are-
• Space
• Unity
• Emphasis /Focal Point
• Balance
• Proportion /Scale
• Contrast
• Movement
• Rhythm/Pattern
• Variety
• Harmony
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Space
Space is the area provided for a particular purpose. It may have two dimensions
(length and width), such as a floor, or it may have three dimensions (length,
width, and height). Space includes the background, foreground and middle
ground.
Unity
• Repetition: using the same element over and over
• Continuation
• Closure
Emphasis /Focal Point
• Contrast: Putting opposites together
• Isolation
• Placement
• Absence of focal point
Balance
• Symmetrical
• Asymmetrical
• Radial
• All over pattern
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National:
This collection is from
Mansha Winter/Spring
Collection 2012. In this
dress we see the vertical
style line looks taller andthe color is horizontal also.
Here pink and violate color
is vibrant - so youthful.
Red and Golden‟s
combination looks
gorgeous also. This suit isfor posh and young girls. It
has symmetrical balance
which has an equal volume
and effect. In the shoulder's
color shows energy and
youth and the motif„s brocade looks elegant.
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International:
This collection is from Elie
Saab Spring 2011 Couture gown.
Dressed in a red lace and silk chiffon.It is skinny cocktail dress. In upper
torso it has horizontal line and also
with wrapped fabric created the bust
volume. Chiffon makes a flowing
mood on it. This color is red (romantic
& enthusiasm). Here waist band in thedress separate from the lower torso. It
looks hour glass silhouette that makes
feminine impression that makes
balance and proportion. Low neckline
emphasis and soft texture makes equal
volume and an equal effect.
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Cocktail dress:Though total dress is
asymmetric, still the half portion (red)
which was drawn to ground couldn'tenhance any aesthetic value. In fact it was
unnecessary and gave an imbalanced look.
Red is a warm color which already got
emphasis a lot as rest half – black, is a
neutral color. So imposing a diagonal
golden line on red is also unnecessary.However, asymmetric neckline got the 1st
emphasis; then visually, red color. SO,
imposing golden line on red seems
overdone. So, we can easily understand, this
design is unsuccessful.
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Recommendation:
We can make the dress a successfully
designed with a little bit manipulation.
If we cut off the excess red portion &
make even hemline, it‟ll looks better. As
red portion is already very loud; so if
we impose the golden line on black
portion, it‟ll get a dynamic impression.And the emphasis will be balanced as
well.
Thus, we can make the dress successful
in designed.
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Sports wear:In this picture we see
“Roger Federer” a long tennis player,
wearing a military-style jacket during2009 Wimbledon session. It was a
promotion for the sport brand “Nike”.
But it is not sport friendly attire at all. In
fact we don‟t see him in such code of
costume in tennis court. So this design
was totally unsuccessful for a sportswear. But if he used this jacket as an
occasionally purpose then it‟ll be
successful.
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Recommendation:
However according to this picture style of
his V-neck or Polo-style shirts, containing
cotton blended with spandex along with
shorts are seen is best for sports wear. So
according to this picture it‟ll be a successfuldesign for sports wear.
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Conclusion:
After analyzing successful designs we got the reason for it succeed. And
according to our recommendation unsuccessful design can be successful if we
follow the elements and principal of designs. So we should know the basic rules
of design to create a successful design.
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