fashion centers 1 chapter 4 fashion centers design and buying centers global impact of fashion

Fashion CentersFashion Centers

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Chapter 4


Design and Buying CentersDesign and Buying Centers

Global Impact of FashionGlobal Impact of Fashion


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Chapter Objectives

Describe a fashion design center.Define a buying center.Explain how design and buying centers impact local economies.Identify the most important design centers.Explain the importance of global sourcing in the fashion industry.Describe how cultural influences affect mainstream fashion.


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What Is a Design Center?A thriving design center can make a city important in the fashion world.

design center a district in a city where fashion design and production firms are clustered together

Section 4.1

fashion weeks periods during each year when fashion designers present new designs or collections

Design centers host important fashion shows during fashion weeks.


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International Design Centers

Major design centers include:

Section 4.1

Paris

New York

Milan

London

Tokyo


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Since the 1700s, the city of Paris has been synonymous with haute couture and has been the home to couturiers.

haute couture French term for high fashion, which is expensive, trend-setting, custom-made apparel

Section 4.1

couturiers professional fashion designers, involved in designing, making, and selling high fashion

Coco Chanel and Yves St. Laurent are examples of couturiers.


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Atla moda, the Italian term for high

fashion, is centered in the city of Rome.

Designers in Milan concentrate

primarily on ready-to-wear garments.

Italian fashion is known for its beautiful fabrics and sophisticated prints.

Section 4.1


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New York City is considered to be

the center of U.S. fashion.

Almost two-thirds of U.S fashion

manufacturing is located in New York.

New York designers present their creations during designated fashion weeks.

Section 4.1


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London was originally noted for

classic business suits.

London fashion now focuses on

high-quality, ready-to-wear garments.

There are about ten design centers throughout the United Kingdom.

Section 4.1


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Tokyo has quickly become one

of the leading fashion design centers.

Fashion companies in Tokyo not only

produce Japanese designs but also have licenses to produce European and American apparel products.

Section 4.1


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U.S. Design Centers

Important design centers in the U.S. include:

Section 4.1

New York City, New York

Los Angeles, California

Dallas, Texas

Miami, Florida


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What Is a Buying Center?

Buying centers are concentrated in geographic areas where manufacturers promote their newest lines or a group of styles and designs.

buying centers a central district in a city where fashion businesses sell products to retail buyers

Section 4.1

Section 4.1

What Is a Buying Center?

The Importance of Buying Centers

Out-of-town apparelbuyers generate millionsof dollars for the localeconomy.

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U.S. Buying Centers

The apparel industry designates particular market weeks to present different components of fashion products.

market weeks the major times scheduled by fashion producers to show fashions to buyers

Section 4.1


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U.S. Buying Centers

New York’s Garment District is the

primary buying center in the country.

Many retailers avoid New York and

use regional buying centers in cities such as

Los Angeles, Dallas, Chicago, Atlanta, or Miami.

Section 4.1


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U.S. Buying Centers

A larger regional center may have several building clusters, or marts.

mart a building that houses thousands of showrooms for a specific merchandise category

Section 4.1

Different marts may be devoted to specific apparel or accessory groups.

(Ex: prom/evening wear,

handbags, etc.)


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Heart of the Fashion Industry

Design centers and buying centers represent the heart of the fashion industry.

Design centers represent the centers of creativity.

Buying centers represent the centers of commerce.

Section 4.1


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Global Sourcing and Production

To reduce costs and maximize profits, many textile and apparel manufacturers have begun global sourcing.

Section 4.2

global sourcing the identifying and negotiating of supply chains in numerous world locations

Section 4.2

How Fashion Travels

GlobalizationNeed to reduce costs

Time-to-market concerns

Product lead times+ + +

More complexsourcing and production strategies=

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The global chain of production must remain flexible to enable producers to respond to the latest fashion trends.


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Culture and Fashion –see Page 80

The influence of culture or ethnicity cycles in and out of fashion.

Section 4.2

culture the system of shared beliefs, values, customs, behaviors, and artifacts attributed to members of a specific society

Some ethnic styles become classic, or standard.


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Main Points

What are three of the most important international design centers?

New York, Paris, Milan, London, Tokyo

What is the difference between a fashion design center and a buying center? Fashion design center is where the creative functions of design and production happen. A buying center is a where fashion businesses sell products to retail buyers.

How do fashion design centers and buying centers benefit the cities in which they are located? Stimulate the economy and increase revenue to a city through other businesses

A.

B.

C.

Section 4.1

4.14.1


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Fashion weeks are periods during each year when fashion designers present new designs or collections.

1.1. Describe the concept of fashion weeks hosted by design centers.

Local governments are happy to have organizations promote the fashion industry within particular cities. It brings in tourism and increases the economy.

2.

continued

Checking Concepts

2. Explain how local governments support design centers.


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3. What do we call the geographic areas where manufacturers promote and sell their newest lines?

Manufacturers promote their lines in buying centers (such as New York City, Los Angeles, Dallas).

3. Other businesses that benefit include hotels, restaurants, transportation services, and other non-fashion businesses.

4.

continued

Checking Concepts

4. Name some businesses besides fashion businesses that benefit from design and buying centers.


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5. Identify the major design centers of the world.

Paris, Milan, New York City, London, and Tokyo

. New York City, Los Angeles, Dallas, Chicago, Atlanta, and Miami

Checking Concepts

6. Identify the major buying centers of the United States.

.


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Critical Thinking

Checking Concepts

7. Identify a culture that has significantly influenced fashion of the last two years and give examples of items of apparel.

Answers may include any culture that has influenced fashion with reasonable examples. Some cultures may include Asian, western, and urban, Bahamian, Aztec.

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fashion centers 1 chapter 4 fashion centers design and buying centers global impact of fashion

Documents

fashion centers design

leading fashion design

buying centers

london fashion

italian fashion

fashion industry

fashion businesses

mainstream fashion