fashion buyer final presentation
DESCRIPTION
This is a presentation that i created for my Fashion Buying class at Ryerson University. The goal was to forecast spring summer 2012 trends and buy an assortment of clothing based on that trend. Marketing and merchandising ideas were also discussed.TRANSCRIPT
S/S 2012 AssortmentBy Carla Smith
Thursday, June 9, 2011
PROJECT
DATE CLIENTTHURSDAY JUNE 9 2011 ARITZIA
S/S 2012 AssortmentBY: CARLA SMITH
Thursday, June 9, 2011
Aritzia Aritzia a fashion boutique for women in the US and Canada was founded in 1984 and is based in Vancouver, Canada.
Aritzia’s Promotional Profile is Regular to Clearance.
Aritzia has 48 locations and eight exclusive house brands.
This Assortment is being created for one of the exclusive house brands: wilfred.
Thursday, June 9, 2011
wilfredWilfred aims its designs at a slightly more mature group with higher disposable incomes.This woman lives alone in an urban centre, University or College Educated with no children.
The Wilfred line currently ranges from $35 for a cropped bustier to $225 for a tuxedo inspired jacket.
Thursday, June 9, 2011
Inspiration:
Thursday, June 9, 2011
TRAVELMEETING FRIENDS ABROAD, TRAVEL TRENDS AND RESTRICTIONS, 2012 OLYMPICS
Thursday, June 9, 2011
MUSICOVERNIGHT FESTIVALS, ALTERNATIVE FEMALES/ALTERNATIVE BEAUTY
Thursday, June 9, 2011
LOCAL COMMUNITY GUERILLA GARDENING, THRIFTING, SMALL URBAN LIVING SPACES
Thursday, June 9, 2011
Wander LustFocus on travelling lightly, saying “I was there”, being part of a community, a preparedness for all occasions.
Thursday, June 9, 2011
ColoursNavy and Ink Blues, Slate and Heather Greys, Royal Purple and a splash of Teal:Each conveying calm coolness, intelligence and ease of pairing.
Thursday, June 9, 2011
DRIFTDEEP JEWEL TONES ARE A NEW TAKE ON SPRING COLOURS
Thursday, June 9, 2011
FABRICSOFT JERSEY BLENDS AND WASHED LEATHER
Thursday, June 9, 2011
Outerwear Shrug
Blouse
Sweater
Layering Tops
Dress
Legging
Skirt
Pant
Body SuitThe Collection16 piece assortment2 Key PiecesInterchangeable essentials
Thursday, June 9, 2011
OuterwearWashed Leather Jacket(Black) (XXS,XS,S,M,L) ($675 CAD)
Thursday, June 9, 2011
TOPSLIGHTWEIGHT BASICS FOR EASY LAYERING AND WEARING ALONE- (XXS,XS,S,M,L) ($38 - $78 CAD)
Thursday, June 9, 2011
SKIRTSSKIRTS WILL BE MID-THIGH WITH EMPHASIS ON WRAP AND TIE WAISTLINES (0-12) ($98-$148 CAD)
Thursday, June 9, 2011
BOTTOMSOPPOSITE SILHOUETTES. THE FISHERMAN PANT WILL BE A KEY ITEM-(XS,S,M,L) ($48 CAD) & (0-12) ($198 CAD)AD)
Thursday, June 9, 2011
5 IN ONE DRESS *KEY ITEM WEARABLE, WASHABLE, CHANGEABLE - (XXS,XS,S,M,L) ($148 CAD)
Thursday, June 9, 2011
MERCHANDISING AND MARKETINGSTORE LAYOUT AND MARKETING PLAN
Thursday, June 9, 2011
STORE LAYOUT-WILFRED SECTIONMERCHANDISE WILL BE FEATURED IN STORE WINDOWS, TABLES, RACKS AND ON MANNEQUINS
HANGING RACK
HANGING RACK
Thursday, June 9, 2011
MARKETINGDIRECT MAIL TO TOP SPEND CLIENTS, PRINT CAMPAIGN AND SOCIAL MEDIA MIX
Thursday, June 9, 2011
Thursday, June 9, 2011