Fashion and editorial photography overview

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<ul><li>1. http://video.vogue.com/watch/vogue-diariesbehind-the-scenes-adele-s-cover-shoot-forthe-march-powerissue?utm_expid=7339453413.SDP3vEjUSyS39mmz_ECP3Q.0&amp;utm_referr er=https%3A%2F%2Fwww.google.co.uk%2F</li></ul> <p>2. Aims and Objectives Launch and look at Keys plus photographersAims: Understand sub-genres of fashion/editorial Objectives: Choose an area and publication to work withinResearch chosen area and annotateCreative Lighting AssignmentChoose area to work withinDefine Fashion, Editorial Etc: research this area 3. Fashion and Editorial Photography Overview of the Genres 4. What is Fashion? Fashion is about selling a lifestyle This can be through clothes or accessories Fashion is often aspirationalImages by Bruno Dayan 5. Images by Eric Frideen 6. Images by Kevin Mackintosh 7. Image by Phil Poynter 8. Images by Bruno Dayan 9. Images by Kevin Mackintosh 10. Image by Phil Poynter 11. Images by Bruno Dayan 12. Image by Phil Poynter 13. Image by Kevin Mackintosh 14. Images by Bruno Dayan 15. Images by Kevin Mackintosh 16. Images by Eric Frideen 17. Image by Kevin Mackintosh 18. Image by Phil Poynter 19. What is Editorial? Editorial is concerned with a theme It can be supported by text to tell the story But it has to have a strong narrative structure, regardless of whether or not text is relevant Sometimes Reportage (stories of public interest) are presented in an editorial format Editorial formats include: printed magazine an e-zine or online blog format 20. Reportage story appearing in editorial feature about Japans Fukushima Tsunami 21. Another example of reportage in an editorial format: Kulture Magazine 22. Kulture Magazine: editorial feature about bulldozing of illegal immigrants camp in Spain, reportage public interest story in magazine format 23. What about Commercial? Commercial is all about selling the product Convincing the viewer that they cant live without that particular item Persuading the audience to go out and purchase that must have product 24. Images by Rory Lewis 25. Images by Rory Lewis 26. Genre cross - over Fashion Editorials are evident in magazines But the images have to link to tell a story The narrative has to flow and be clear Some commercial products are disguised to appear in editorial pieces as a way of sub consciously persuading the viewer to purchase an item, usually supported by text, this is what the industry label an advertorial 27. Ford SMAX advertorial 28. Feature Editorials Images to accompany text Typically found in Lifestyle and Sunday Supplement Magazines 29. Jana Cruders work successfully mixes commercial with fashion and fashion with editorial, producing stylized and sometimes quirky visual narratives 30. Task 1. Research each area (sub-genre) covered in today's presentation. Take a screen grab or page rip and annotate to show your understanding of why it is that particular area use this to choose as below 2. Choose an area to work within for the project (fashion/commercial etc) 3. Choose a publication within that area as a key media (which your research, test shoots, development, finals etc will all be based on) 4. Begin researching this area/publication via screen grabs of relevant web sites and page rips of magazines </p>