Fashion and Clothing

WELCOME

Learning Targets 1.1

Explain the different definitions of fashion. Identify the merchandise categories of fashion. Explain the difference between style and

design. Identify the needs satisfied by clothing. Discuss the early history of clothing. Name some influential people in fashion

history. Identify specific styles in the 20th century.

8/31: Journal Entry #1

What does it mean to be “in style.” Think about the factors that influence the styles that

are popular? What products could be called fashion?

Key Terms:Staple itemsFashion MerchandiseStyleDesigngarment

Why is this important?

Fashion is an exciting industry that generates billions of dollars. Understanding the industry and basic terms is necessary for marketing success.

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Learning Opportunity

Case Study: Designer Legacy Hot Property

1. Read the article with your group.

2. Answer the questions on the sheet of paper provided.

3. Share out with class.

Color: Hue, Value and Intensity

Hue: the quality of the color.Value: the lightness or darkness of a

color.Intensity: the brightness or dullness of a

color.

*** Describe your favorite color by using the three dimensions of color. Hue, value and intensity. SHARE!

Fashion and Clothing

LineShapeTextureFunctionClothing, accessories & home

furnishings.Importance to PeopleEconomic importance

Questions???????

Do you consider color or line when you buy clothing?

Can a garment be an accessory? Why or why not?

How can political trend reflected in fashion?

Do you think current fashions are influence by fashion of past decades such as 60’s and 70’s? Why or why not?

Note Card quiz…

Please answer the following three questions.

1. What is the difference between style and design?

2. What are the four basic elements of design?

3. How do economic conditions affect fashion?

Fashion History 1-2

Journal Entry #2: Write down the clothing worn by your favorite musical group.

Key Terms:DandyismNew lookHippie styleDisco stylePunk fashionFeminist movementGrunge Predict: Choose a key term from the section life and define it in your

own words.

Why people wear clothes

Physical needs: protection and safety.Psychological Needs: Appearance

Enhancement. Social Needs: Affiliation and Standards.

PROJECT!

Historical TrendsettersElizabeth ILouis XIVMarie AntoinetteGeorge Bryan “Beau” BrummellJacqueline Kennedy OnassisThe Beatles

PROJECT!!

Fashion: 20th Century to the PresentThe Early 1900s

Birth of VogueRayon

The 1920sChanelFlappers

The 1930s-1950sHollywood GlamNew Look

PROJECT!!!!

The 1960s Hippie style

The 1970s Disco style Punk fashion Feminist movement

The 1980s “The power look” Synthetic fabrics

The 1990s Grunge

Fashion and Marketing

Journal Entry #5: Please answer the following question:Name a fashion store that appeals to you

and please explain why?

Basics

Marketing Marketing Concept Target Market Market segmentation Demographics Psychographics Geographics Behavioristics Fashion Merchandise

Quick Check

1. What is a target market?

2. What customers characteristics are used to segment markets?

3. What is fashion marketing?

Marketing Strategies

Journal Entry #6:What do you think is easier? Developing

products or offering them for sale in a store?

Key Terms

Marketing Mix Four basic marketing strategies, known as the four

P’s of marketing-product, place, price and promotion.

Channel of distribution The path a product takes from the producer to the

customer. Functions of marketing activities

that include pro duct/service management, distribution, financing, pricing, marketing-information management, promotion, and selling.