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Page 1: Fashion Affair 062013

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FASHION AFFAIRUN 2013

FUTUREPIN-UP GIRL

REVEALING FASHION AROUND THE G

Runway Couture Who really wears this stuff?

portfol io JOEL DAS

Nicki Mi& Kelly Rowlan

wardrobe sty

What does FASHIONmean to you

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Photography and Styling by Alfredo VelardiModel: Sophia Simon from First Model Management LondonWardrobe by Zara, Topshop, HandM and River Island

Hair & Makeup by Sabrina Hannan/Member of modXchange.com

URBAN

POP

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Photography and Styling by Alfredo Velardi

Model: Sophia Simon from First Model Management London Wardrobe by Zara, Topshop, HandM and River Island

Hair & Makeup by Sabrina Hannan/Member of modXchange.com

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Photography and Styling by Alfredo Velardi

Model: Sophia Simon from First Model Management London Wardrobe by Zara, Topshop, HandM and River Island

Hair & Makeup by Sabrina Hannan/Member of modXchange.com

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 s  a b r  i    n ah  ann an . c o

m

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hotography and Styling by Alfredo Velardiodel: Sophia Simon from First Model Management London

ardrobe by Zara, Topshop, HandM and River Island

air & Makeup by Sabrina Hannan/Member of modXchange.com

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 s  a b r  i    n ah  ann an . c o

m

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by Tiffany Ju

 A classic

warm-weather

trend, ombré

made a major

resurgenceon the Spring/

Summer 2013

runways.

Everyone from

Diane Von

Furstenberg to

Matthew Will iamson were

sending

beautifully

melded

colors down

the catwalk.

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Hand dyed and made to order.50 dernier opaque tights,

82% Nylon,18% Lycra/spandex

$40.00 each

SHOP ON ETSY

etsy.com/shop/bzrshop

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“My inspirations

come from the

thoughts of what 

myself would like

to wear next sea-son. I give my

desires physical

form and listen

to my instincts, I

tune into them. I

have a deep re-

spect for women, Iadore the idea of 

enhancing them,

giving them con-

fidence. My aim

is to ensure that a

woman wearing my

collections gains

in confidence, that 

the woman is given

even more power.” 

-Designer Valerie Bourdin.

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F O R T H E J E T S E T T I N G F A S H I O N I S T A S

 A N D A L L W H O A I M T O B E !

he much sought ater collection which has already ound its home in stores all overthe world, in such places like Monaco, St. ropez, Courchevel, Cannes, Ibiza Paris,New York and St. Barth has now made itsel available to make Miami even hotter!Vanita Rosa’s 2013 summer collection eatures sexy o the shoulder tunics, maxidresses, and matching tops and shorts. he collection highlights multi-print pieces,pops o color, and traditional patterns on high-quality luxury abrics. he perectcombination o resh texture and bright bold colors accentuate women’s bodieswithout losing the illusion o their sensual style.

Vanita Rosa lets a woman eel like a abulous jetsetter no matter where she is goingor doing at all times! Now ashionistas can now accessorize their beach looks withthe perect cover up and accessories. Celebrity ans include: Alessandra Ambrosio,Brooke Burke, Kate Moss, Naomi Campbell, Ivana rump and Jane Fonda.

Valerie Bourdin was born in Paris. At 21 years old, she moved to Miami to pursueher irst passion, ashion photography. She was able to shoot some o the best topmodels in the world such as Naomi Campbell and she was a model hersel on cat-walks all over the world. Ater 6 years o working or Dolce & Gabbana, she decidedto move to St. Barths. his is where she created her irst ashion designs inspiredgreatly by the beautiul island landscape. She opened her irst store to immediatesuccess and she ounded Vanita Rosa in 2002. Valeria uses only the most beauti-ul abrics: silk, linen, cashmere, and lace o Calais. Celebrities such as Jane Fondaand Ivana rump love to wear the elegant and chic designs created by Vanita Rosa.Vanita Rosa can be ound in the most beautiul shops around the world - New York,Paris, Italy, Monaco, St. ropez, Ibiza, Cannes, Puerto Banus, Hawaii... Over the past

two years, Valeria has opened shops in Paris’ amed “riangle d’Or”, New York’s hipMeat-Packing District, the elegant East Hamptons, and now in sexy South Florida!

VANITAROSA.COM

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VANITAROSA.COM

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ographer: Anna Kotlova Photography

el: Olga Chulgarevaand make up: Anna Kotlova

e and set up: Anna Kotlova

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Photographer: Anna Kotlova PhotographyModel: Olga Chulgareva

Hair and make up: Anna KotlovaStyle and set up: Anna Kotlova

Feather Belt by Anna Kotlova

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www.annakotlovaphoto.com

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Photographer: Anna Kotlova PhotographyModel: Olga Chulgareva

Hair and make up: Anna KotlovaStyle and set up: Anna Kotlova

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http://slidepdf.com/reader/full/fashion-affair-062013 22/158L a d y M a c b e t h $ 2 8 0 . 0 0

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Bayila Jewellery named ater Norwegiangoddess, was ounded and developed by me. It combines western and eastern vision

o beauty and joins them in togreat designs.

“Ater I had arrived to Hong Kong I discov-ered a huge variety o high ashion jewellery 

o great designers, unortunately unaord-able or an average woman. hat made medesire to look ashionable yet elegant, butor aordable price. So I started designingand making jewellery or mysel. It imme-diately got appreciated. hen I decided tolaunch my irst collection that was sold tothe last bit. hat was how Bayila was born.”

Now Bayila oers high ashion, handmade jewellery out o the highest quality materi-

als, such as Swarovski crystals and rhine-stones, glass aceted beads, sophisticated

gemstones and high quality chains(lead and nickel ree).

You can also make a custom order and wecome up together with a antastic and

certainly unique designs.

B A Y I L A . C O M

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M a d a m e B u t t e r f l y $ 1 6 0 . 0 0

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HENDRIX DOUBLE BUCKLE MESSENGER in brown $298.00

This timeless bag is back and better than ever - definitely not your old-man’s brief case, that’s for sure! Tricked-out with a padded laptop sleevethat fits most laptops up to 15.6”, durable seat-belt material used for

our shoulder strap that glides over your clothes effortlessly, piggy-back panel on the backside to slide over your trolley handle that is guaranteed

to stay securely in place while you’re jet-setting in style.

Hendrix Collection...luxuriously soft diesel-washed leather is accentedby the distressed biker-leather trim, durable canvas and antiqued brasshardware. the interior pops with BOCONI’s signature “plaid about you”lining mixed with hints of relaxed khaki canvas to keep it fresh. we’vehooked you up with generous amounts of storage & space for any occa-sion. the sophisticated hendrix collection offers the perfect bag for the“connected guy” that helps transition easily from work, to play; after-

hours to the weekend.

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 ADDISON CLUTCHin black $108.00

The BOCONI clutch is deliciously sexy...the perfect size foryour essentials while keeping you way beautiful. Spacious

interior has two organizational pockets: one sized for yourmobile phone, the other for lip stick/gloss. throw it underyour arm and glide out the door for your night out on the

town, but its versatile look with the wristlet makes it re-markably appropriate during the day as well. the magnetic

buckle simplifies your life, getting what you need quickerand adding on a shoulder strap, only makes it better. all

eyes will be on you and your BOCONI clutch in lusciouscolors, what style you have!

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Airless Brow Fix with Brush $30.95 3. Dalton Airless Creme Eyeliner withlti-Angled Brush $31.95 4. Dalton Conceal-It Concealer $28.60 5. Daltonde Lip Wardrobe Collection $29.50 6. Dalton Golden Pearl Soft Matte

onzing Powder $29.00

Confdence is Flawless Do you want gorgeous,hydrated skin that makes you look flawless up close

and personal?Try our new 5 star 

Aqua D’ Pure Mineral Rich Foundation

1.

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Dalton Cosmetics focuses on science and innovation. It’s our missionto develop makeup that is beyond cosmetic. Dalton focuses on rede-fining beauty with a combination of breakthrough technologies, age-transforming complexes, and unique componentry to develop one of akind products. Let Dalton show you how beauty meets science.

redefining beauty

our 6 BEST SELLERS

2. 3.

4.

 5.

6.

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Rated ‘No.1 Flab Zapper’ in the UK by the Mail on Sunday and

as the ‘Holy Grail for Slimmers’ by the Daily Mail. Med Contour

is an innovative non-surgical and non-invasive ultrasound ma-

chine specializing in fat reduction and fat loss. This groundbreak-

ing new FDA-cleared medical device won ‘Best Non-Surgical

Body Contouring’ at the annual Aesthetic Awards and is the all

new talked about non-surgical fat busting treatment.

got fat?

 Treatment for:-Stubborn Fat areas like inner thighs, tummy, love handles,back of arms, side of thighs, knees, back, chest (men only).-Post Pregnancy Tummy-Post Surgery-Skin Tightening and ToningTo assist with an exercise regime-Reduce the appearance of Cellulite-Smooth the skin and skin folds-To smooth out lumpy areas-This treatment is combined with a Lymphatic Drainageso a good assistance to a detox or diet

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 A MedContour treatment can trim inches off in justunder an hour without having to resort to surgery.Ideal for bellies, back rolls, mufn-tops and the dreaded cellulite, Med Contour isa perfect solution for men and women who are looking to smooth, rm, shape thebody, and reduce localised stubborn fatty deposits. It is a medically approvedmachine with extensive clinical trials which has seen dramatic results in 98% of

users! 

 So how does it work? Med Contour features its own patented dual handpiece emit-ting low frequency ultrasound beneath the skin surface combined with a powerfulvacuum, this handpiece can control and focus the ultrasound on target so that itonly attacks fat, leaving the adjacent structures such as skin, blood vessels, nervesand connective tissue intact. Med Contour generates a cavitation effect whichcauses the fat cells to break down and be eliminated through the body’s natural

systems. To promote this process, a lymphatic drainage is carried out immediatelyafter the treatment which also assists in the elimination of toxins and liquids. The real beauty of the treatment is that it is very pleasant, unlike surgery and oth-er treatments; many describe it to a hour long massage, making it very comfort-able but with dramatic results. There is no downtime so it works perfectly with your schedule, even in your lunchtime.

For inquires about MedContour, please email Pam at [email protected] or if you are in the London area, please call +07947 496570.

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r & Makeup by Nisso Internationalotographed by Jean Christope Hermier signer: Ana Ljubinkovicdel: Keeana Kee

r Assistant: Anna Romanekovaital Edit: Rich Green

so-international.com

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Hair & Makeup by Nisso InterPhotographed by Jean Christope

Designer: Ana LjuModel: Kee

Hair Assistant: Anna RomaDigital Edit: Ric

OHair & Makeup by Nisso Inter

Photographed by Jean-ChristopheDesigner:

Model: KeeHair Assistant: Anna Roma

Digital Edit: Ric

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nisso-international.com

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r & Makeup by Nisso Internationalotographed by Jean-Christophe Hermier signer: Sorapoldel: Keeana Kee

r Assistant: Anna Romanekovaital Edit: Rich Green

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nisso-international.com

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Kelly RowlandDress: Mark FastNecklace: TOPSHOP

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Joel Dash Image consultant/

Celebrity stylist has collab-

orated with a range of artists

within the fashion, music and

film industry. His client ros-

ter has included artists such

as Nicki Minaj, Kelly Rowland

to Lance Gross and Amber Ri-

ley to name but a few. Joel’s

attention to detail and cre-

ative ability has easily made

him one of the UK’s leading

stylists. He has helped cul-

tivate artists to bring their

vision to life in a manner

that resonates with their au-

dience. Having overseen co

laborations between artis

and brands, Joel’s career

reaching new heights. Joel

committed to helping the you

generation achieve their fu

potential within their desir

industries. He has been a ke

note speaker in youth engag

ment events throughout his c

reer and a fashion mentor

aspiring stylists.

j o e l d a s h . c o m

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Styled by Joel Dash forStylist MagazineBalmain Skirt, Noor bracletJumper by Roberto Cavalli

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j o e l d a s h . c o m

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Styled by Joel Dashfor Stylist Magazinewearing Just Cavalli

Styled by Joel DashMAC Campaignwearing Amato Couture

Kelly RowlandStyled by Joel DashTop by Just Cavalli

Jacket by Versace for H&MTrousers by Jitrois, Bag by GivenchyShoes by Brian Atwood

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Kelly Rowland

Styled by Joel DashDress by Maria Grachvogel

Cuffs by Zara TaylorEarrings by Garrad

j o e l d a s h . c o

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PIN-UP GIRLFUTUREON THE COVERPhotographed and hair by Stevn Thomas YankowskiTrucco: Alessandra BarlaamStyling: Nila Talgaswattege

Production: CosmecFashions: Flavia Cavalcanti Milan

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hotographed and hair by Stevn Thomas Yankowskirucco: Alessandra Barlaamtyling: Nila Talgaswattege

roduction: Cosmecashions: Flavia Cavalcanti Milan

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FASHIONMETAPHOR 

“You’re interested in ashion?” he rhetorical question ispronounced in a high-pitched tone that makes it sound moreike “aSHION?” as judgmental eyes run themselves over my 

clothing as they secretly assess the value (none, obviously) o indulging mysel in such a supericial pastime.

When we think o ashion, we think o a rivolous, lucrative

industry that prides itsel in the gloriication o the exterior.We think o glossy Marie Claire explorations into the mean-ing o the new trend o three earing holes as opposed to two;we think o the Victoria Secret spectacles o bikini-wearingmodels, we think o the circus o Fashion Week street stylewhere ordinary people transorm into gigantic-hat-wearing,towering-high-heel-sporting Martians or the sake o ‘style’.

But to distill ashion to ‘models’ or ‘trends’ or even ‘style’would be on par with reducing an entire personality to oneadjective. It would be cal ling Jay Gatsby ‘nice’, or Mr.Darcy 

mean’. It is simpliying the multidimensional character o ashion, and the adjective this simpliication commonly eads to is ‘shallow’.

Is ashion shallow? Yes. But, is ashion deep? Yes. In thepostmodernist world, those two aren’t mutually exclusive. Inthe words o Karl Lagereld, “Fashion is a language that cre-ates itsel in clothes to interpret reality.” Beyond the açadeo ashion as the sel-serving indulgence it seems to be, ash-ion is our most important medium o expression. And ev-erything is an expression o ashion: whether an acceptanceo ashion or a rejection o it, its deterministic quality issimply unavoidable as long as we continue to wear clothing(and even i we don’t: I’m sure many would agree that publicnudity deinitely makes an unorgettable statement). Acrossthe civilizations and eras o intellectual thinking, there hasnever been a more widely understood, commonly acceptedanguage than that o ashion: the signiier o class hierarchy,

the grammar o intention, the vocabulary o society and themetaphor or lie.

Writ ten by Jasmine Chia, a 17 year-old fashion blogger who wor ks unde r the s logan

“Is Fashion Deep?” from Bangkok, Thailand. www.somethingvain.tumblr.com

as a 

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his may seem obvious to you. And yet, theconcept o ashion as a metaphor coners itsome level o intellectualism that people seeunwilling to acknowledge. he high-pitchedincredulity o “you spend your spare timethinking about ashion?” never ails to amazme, considering art never aces the same cesure when both are metaphors and interpretions o lie and in act, ashion – being themore accessible o the two – may have greatrelevance.

Society’s denial o ashion’s intellectual sidemay be a metaphor in itsel: a metaphor orsexism. In the language o ashion, gender rare ull stops that constrict women and mentheir respective vocabularies, and it just so hpens that the vocabulary o emale clothingmore diverse and more articulate than a ma

Fashion is a sign with a signiier generally oemale dress, and the signiied is o rivolitycontrast to a man’s more serious work ethiche invalidation o the importance o ashiothe invalidation o the only area wherein e-males have a societal advantage over males,where their voices are heard louder and givegreater importance.

Now one may say that most amous designeAlexander McQueen, John Galliano, Christ

Dior, Riccardo isci – are men, but one munever orget that clothing is mostly made oemale markets, and the range o clothing oemales ar outnumbers that o males – takeMet Ball 2013 as an example. Whilst ‘ashioranged rom Beyonce in her Givenchy strapdress to Stella ennant in her G.Valli pantsuto Kim Kardashian in her lowered…monstity, the world’s most ashionable males werereduced to a homogenous blend o black tux

ter black tux ater black tux. he expressionstyle is severely limited or men, and or theashion as a metaphor may indeed seem to bpreposterous idea.

However, the patriarchal society is one thathas seen its power beginning to ade. And tseize on the idea o intellectual ashion isn’t just a statement on eminism, or a statemenequality: it’s an acknowledgment o an existunavoidable concept. Fashion is a metaphor

what it means is or you to decide.

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He grills to perfection.

If its broke, he’ll fix it.

He helps the kids with

anything sports related.

In short, he’s the best

daddy ever. Which is

why his Father’s Day

present has to be justright. While some Dads

are very simple to shop

for, others, well...

not so much.Check out these unique

Father’s Day gifts for any Dad.

We LOVEyou Man!

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Attention all dads on the go, there is a solution to stay organized in the formof a Daddy Diaper Bag that is the ultimate go-to bag for dads! Organizebaby paraphernalia in durable side pockets for water/baby bottles andsippy cups. It includes a larger pouch for diapers, wipes, and a change ofclothes (or baby’s dirty laundry.) The front pocket will keep keys, money,cell phone, pacifier, and small toys all together for convenience. There is

even an insulated cooler pocket for snacks!

Whether it’s a day at the beach, day trip, car ride, tr ip to the grandparents’house, or an emergency, this Daddy Diaper Pack will consolidate your dad-dy stuff and make the trip a little easier. This is a must have for anywheredaddy and baby go together. They also make oh so cute “I’m The Daddy”scrubs and t-shirts for brand new dads, that are truly must-see’s.

daddyscrubs.com

theNEWdad

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Now there’s a new way for men who consider themselves both

fashionable and technology-forward to “wear” their smart-phones with style! The name of the company is I/O Denim andthey have created premium jeans that feature a dedicatedsmartphone pocket. The pocket is on the left-hand side of the

 jeans, in between the knee and the hip along the seam. It is bigenough to handle any of the iPhones with a slim case and alsomost of the Android devices. It will also house any phonethat has up to a 4.8” screen (Galaxy S3, etc.). The Denim is100% cotton that is durable yet soft to the touch, dark indigo.

iodenim.com

theTECHdad

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It’s the hottest new thing onthe fitness/sports scene and it?scalled The Klitch! The Klitch isgreat for Dads who plays sports,work out, or have an active life-style. The Klitch is a footwear clipthat allows you to secure any pair of extra sneakers to the outside ofyour bag. This avoids getting theinside of your bag dirty, smelly,

and full. The Klitch can be usedfor any type of footwear up to 10pounds. The creator of The Klitchbelieves in NO MORE KNOTS!People can stop tying their lacesin difficult knots when the Klitchcan be secured and attachedto your footwear and bag in lessthan 5 seconds.

The Klitch is great for travel,frees up your hands, savesspace in your backpack or gym bag, airs out your shoesbetween wear, prevents dirton shoes from getting inside ofyour bag, enables you to wear other shoes before and after your workout, and are greatfor organizing and storing foot-wear at home or on the road.

 

theSPORTYdad

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theklitch.com

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Netflix of Ties for Men Why should men (or the women who love them) pay a fortune for atie, when they can try dozens or more for a whole lot less! Now there’s an affordable wafor men to have designer neckwear mailed right to their front door! Tie Society is the original, largest and#1 Netflix-style service for neckties and menswear accessories. They followpretty much the same distribution model as Netflix, just with men?s ties instead of DVD?s.With Tie Society members pay a feefor the month, choose a tie and when they?re done, just mail it back and Tie Society willsend the next tie in their queue. Members can keep the ties a day, a week, a month aslong as they want. There are no due dates or late fees. All a member has to do is keep thmembership active and they can exchange items in their Online Closet at any time. All thties are professionally cleaned and disinfected after every use. Depending on their locatiomembers should receive their items in 1-3 business days. All ties are mailed in re-sealable tsociety packages and can be returned the same way.

tiesociety.com

theSTYLISHdad

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The Perfect CoThe most stylish men in the country have one item in their clothey’ll never let go of? their favorite dress shirt! There’s only

way to make that shirt look the best it can ? with a Swiss StCollar Stay! Swiss Stays are the world’s FIRST patented, adjustablecollar stay. Designed to fit every sized shirt collar on the market.

Shirt collars comein over twenty-fosizes, because S

Stays can be adjusted to fit any collar they ensure firm shirt cofor men to look their very best. Swiss Stays are also much stron

than other collar stays, creating a solid base for the collar andsulting in perf

collar presentatiAvailable in PVC pla

stainless steel and brass, the stays feature pivoting extension

they can be lengthened or shortened as needswissstays.com

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FASHION& beauty  A Good

Manand Even

Better Father 

          i         n         n         e         r

by Te Student of Life

 W e w e r e n ’ t w e l l t o d o f i n a n c i a l l y , b u t I r e m e m b em y d a d b e i n g w e l l p r e s s e d a n d o f t e n i n a w h i t e b u tt o n - d o w n s h i r t .

 The white shirt was odd because he managed a used auto parts warehouse in the small town of Cuba, Alabama. He had a big personality and always made people laugh. His smile was not taken for weakness because he could be more than stern whenthe situation called for it. I was a young boy when my father passed, but I will never forget the lessons that I learned fromhim. A lesson in particular was one that he taught me during thsummer of 1988, the year before he passed.

School was out and my dad decided that he would take me to work withim. I was excited about the opportunity. Besides, I was 12 years old anthe small town didn’t offer much better to do that summer. While at th

 warehouse, my dad would give me various assignments that I would complete each day. Afterwards, we’d go out for dinner and/or ice cream at thLucille’s Deli nearby. I would always get the cherry ice cream, which haa wonderful taste that I distinctively remember. Sometimes my friend, Aquilla, whose father had passed many years earlier, would come along with ufor the day.

One day, my dad took us both to the shop and gave us an assignment. Hsaid, “I want you boys to take this pile of parts, soak them in this buckeof oil, then place them in a barrel when complete. They need to be soakethoroughly so that they don’t rust. Do you understand?” he said. We replied

 “Yes Sir!” He told us that he had a few errands to run, but he’d be back in

few hours to check on progress. He left shortly after and we went to work

 A little while into the project, Aquilla and I had a splendid idea on how we could save some time. After all , we were young, it was Saturday and wknew that WWF Wrestling would come on at 5:00 pm. “Why don’t we juput the parts in the barrel and pour the oil over them. We’ll be done mucfaster and we can go home.” So we thought. We proceeded with our plaand made great progress. By the time my dad came back, the task was complete. When we informed him of the news, he could hardly believe it. “Reall

 Wow!” he exclaimed.

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He came over to see the work that we had done. He be-gan looking in the barrels to examine the parts. By thelook on his face, I could tell that he was less than pleased.He looked at us and said, “Did you do this the way that I told you?” He fixed his eyes on me with a stare that Icould feel pierce through my soul. By this I knew that it was a rhetorical question and that lying would be a really bad decision. I said, “No Sir!” I explained to him what we thought.

Much to my surprise, he didn’t seem very upset at all. Hereiterated to us why he gave us specific instructions onwhat he wanted us to do. When he was done explaining,we said that we were sorry. He said, “That’s okay. Now you can start over and do it the way that I told you.” He

continued, “The best way to save time is to do it right thefirst time.” 

Needless to say, we missed wrestling thaday, but we learned a valuable lesson

 And yes, we did still get to stop by Lucille’s Deli on the way home. I will neve

forget that summer or the lessons that learned from my father. He was a goodman. Someday when my spirit passes intthe world of the unknown, I can only hopthat my child will remember me as favorably as I remember him.

Happy Father’s Day!

 

“he best way to

save timeis do it right the

first time ”

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Boys + Arrows is gang of gals who do what they are afraid to doand take chances in love, and in life. We shall never give up,

and we will always remember to laugh.

At Boys + Arrows, we are committed to inspiring and enlightening women allaround the world. We are here to tell you that boys do not get to have all ofthe fun. Yell it LOUD. We are yelling it over here in Ventura, California. Boys+ Arrows Swimwear is a classic company whose inspiration comes from endlessmemories of sun, sand, and smiles. Our mission is to develop a brand that willbe around for years to come. We will stay true to our image and our customerhoping to inspire strong, condent women with an appetite for adventure and apassion for life.

The Boys + Arrows Brand goes out to all of the girls who are ready to give guysa run for their money, let go of their fears, and show the world their beauti-ful strength and free spirit. Come on girls! We may be pretty, but that won’tstop us from living, loving, and playing with re, boys, and arrows.

Why start with a two-piece? It’s not the bikini, but what the bikini repre-sents… Condence, strength, adventure, beauty, memories, laughing till you cry,

road trips, airplane tickets, bug bites, dirty hair, campres, cheers-ing, ar-riving with a thousand things on your mind, and departing without a care in theworld. A Boys + Arrows Bikini represents playing hard, nishing strong, fallingin love, smelling the owers and creating an experience that leaves a mark.

boysandarrows.cFueled by passion, created with love.

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boysandarrows.com

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By Alaina Brandenburger 

 who

wearsthis

stuff?FASHION 101

Every year in February and September, ashion lov-ers rom all over the world descend on New York or

Fashion Week. What began in 1943 as an attemptto entice publishers to showcase American design-ers has blossomed into a phenomenon that peoplewait all year or. However, whenever Fashion Week rolls around, there are always people who look at therunways and marvel, “Who actually wears this stu?”Answering this question is a little more complicatedthan, “people.”

While society’s elite have always been more elaborate-ly adorned than us Groundlings, the ashion businessas we know it began in the 1800s. Designers begancreating garments rom their own designs rather thanmaking pieces speciically designed by clients. In thebeginning, most high ashion came rom Paris (duh),and ashion journalists locked to the city to check out the next best thing.

Back in those days, designers usually presented a col-lection o “made to measure” designs and “made towear” designs. he ormer were sold to the public as

patterns that could be tailored to the wearer’s speci-ications. he latter were mass marketed and sold in

stores, so i the wearer wanted the garment to it diently, they had to alter it themselves. Back beore m

transit and mass retail, many people made their clooday, the two most prevalent terms that are throwaround in the biz are “haute couture” (literally, higsewing) and “prêt á porter” (ready-to-wear).

What we see parading down runways and red carpusually alls into the “haute couture” category. Haucouture doesn’t necessarily mean that the designs aoddly shaped or highly conceptual. It means that thclothing is handmade rather than being mass produHaute couture pieces are well tailored with intricatdetail. hey are generally commissioned by speciiclients, or made as part o a special collection. Mantimes, these pieces aren’t or sale, and i they are, thare very costly. hese pieces take a lot o time and ort to construct. hey aren’t really easy to reproduI you’ve ever met anyone who’s had a wedding gowcustom-made, you understand how timely and detoriented this process is.

he collections that walk the runways at Fashion W

are ull o clothing that is hand made. When you sea Stella McCartney show in which many o the piec

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eature sheer accents that aren’t particularly latteringon many body types, keep in mind that this collectiontook months o hard work to design and construct.hey didn’t just roll it out on an assembly line.

“Prêt á porter” ashion is the stu that makes it intoretail stores and into your closet. Runway shows are away or ashion editors, journalists and celebrity trend-

setters to determine themes or to pick out stand-outcollections. I a large percentage o collections eaturea certain color palette or other uniying details, it willbe tagged as a “trend” or the upcoming season. hisis the ace o the industry. However, aterwards, buyersget to look through designers’ accompanying ready-to-wear collections. hese designs need to be reproduc-ible or the mass market.

Watching ‘Project Runway’ during the ready-to-wearchallenge is a good way to demonstrate this part o the

process. On that show, designers are tasked with creat-ing garments that can be manuactured or a certainamount o money. While many o these designs are in-spired by the actual runway collections, many o themeature modiications or better wearability and easierreproduction. Ready-to-Wear collections rom top-name designers such as Chanel, Jason Wu, AlexanderMcQueen, Gucci, etc. end up in higher end retail storeslike Niemann Marcus, Bloomingdale’s and Bergdor Goodman.

Once trends have been set, they tend to trickle down.his can be demonstrated by looking at the recentsky-high stiletto trend that swept the ashion world.Covered platorm pumps are nothing new, but around2008ish, they began showing up in collections by YSLand Louboutin, among others. Celebrities such as Kris-tin Cavallari and the Kardashian clan started wearingthese 5-6” heels all over the place. About a year later,covered sky-high stilettos were being made by more a-ordable brands like Steve Madden and Aldo, and thus

were made more accessible to the common consumer.

Fast ashion retailers take trends rom higher endstores and use them to inluence designs that are soldin their stores. hese clothes are usually made withsynthetic abrics and other less costly materials, sothey are more aordable to shoppers on a budget.Within the past ive years, many high end designershave designed special collections or retailers such

as H&M and arget, bringing a touch o couture tpeople who may not normally wear it.Another aspect o ashion that trips people up is“avant garde” (literally “oreront”). hese are thewacky, crazy, anything-but-wearable pieces thatadorn the likes o Lady Gaga, Madonna and otherextreme risk takers. Avant garde ashion is highlyconceptual, and its intent is more about artistry. D

signers such as Jean Paul Gaultier, John Galliano aAlexander McQueen are known or creating artistcollections that dey the traditions o clothing.

Everyone has their own preerred aesthetic and aite designers. Some people are drawn to more clasand timeless designers, while others like bold, briand daring clothes that stand out. For every desigthere is a consumer out there who appreciates thework. Next time Fashion Week hits the V, try looing at the outits keeping in mind all o the work a

styling that went into it. Don’t worry so much abowho’s going to wear it.

Alexander McQueen’s 10-inch stiletto boots

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Who the 

do you

think I am?

Photographer - TJ Manou www.tjmMakeup & Hair - Tara Sh

Stylist - OlgaModel - Caroline

@ Pinkerton M

Jewelry by Bij

Headpiece by Rocky GTop by BCBG, Leggings by Olga

OHeadpiece by Rocky

Black jumpsuit by Olg

P U N K

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s by DIANE VON FURSTENBERG

s by VIVIENNE WESTWOODOSITE:

s by SYMPHONYs by ASH

ings by Olga Chechina

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t by VENA CAVAngs by Olga Chechina

s by PAOLO CONTEOSITE:

dress by LOAFFLER RANDAL

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Top by CASTINGJacket FOLEY + CORINNA

Skirt by ANNABELLE

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Paris Custom Clothier Group ntroduces...

the Paris Atelier.Image above and Doug Paris (right)

photographed by Joel Harris at Studio23J.

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created

and built Paris Custom Clothier Group

 based on his need for perfection as he

caters to the ultimate fashion needs

of discerning gentlemen and ladies

throughout the country. With more

than 25 years of experience in the ap-

parel industry, his desire is to find theultimate drape and silhouette for each

unique, quality-designed garment com-

posed of only

the finest mate-

rial. He spends

extensive time

each year visiting

the finest mills in

Europe in orderto maintain an

expert status on the quality and compo-

sition for each garment he creates. This

“sheep to shop” expertise has made him

one of the most sought-after custom

clothiers in the region.

In April, Mr. Paris celebrated the Grand

Opening of the Paris Atelier, the firstof its type in the Rocky

Mountain Region. Cen-

trally located in the historic Granite

Building on Larimer Square, this beaut

ful studio allows clients to experience

first-class service in a pr ivate, comfort

able atmosphere. Thousands of name-

 brand fabrics are available to view and

touch and samples of the many persona

ization options are on display.The Grand Opening held on April 24

featured several special guests. Neil

Borin

of Car-

rot and

Gibbs, a

Boulder

Colora-

do-basecompany

that specializes in bow ties, shared how

to properly tie a bow tie. It wasn’t as

easy as it looked! Also Harvey Resn-

ick from Scabal, representing one of 

the finest mills in the world from Hud

dersfield, England showcased the Peace

fund and the Diamond chip fabrics. Li

Black of Bella Calla provided beautifulfloral arrangements. Randy Hoffman o

Bank of Colorado generously sponsore

the Opening.

Mr. Paris strives to provide only the be

for his clients. Through fine clothing, h

strategically positions them for success

He understands the value of impact of 

personal presentation. He manages clients’ wardrobes based on budget, style

suggestions and requirements for both

professional and social clothing. Al-

though selections are abundant, he ofte

determines that “less is more” and valu

is always critical.

 Paris Atelier is located at 1228 15th Street,

Suite 307, Denver, CO 80202. 303-322-2920

pariscustomclothiergroup.com

DougParis 

“Dress upor dressdown,

that’s your business.Dress well,that’s mybusiness.”

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SéjourPeople will gawk, rubberneck and stare...make it worth their while.

by Sam Russell with the Wardrobe Dept.wardrobedept.com

for her...

Sam Russellphotographed by Eric Dixon

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Like a good song that just camethe radio, you will want to gro

 with this. A mixture of unique stometals and often “found object

the juxtaposition behind Hau Topper. The edgy girl that esca

the suburbs to experience real citycan relate. Brooklyn-based innov

David Topper is channeling off-grid finds with divine treasures. buy her flowers means you’re so

 To buy her Haus Of Topper me you’ve learned your lesson and

 you are paying attent

haus oftopper

hausoftopper.co

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 The future belongs to people who can spread ideas. A pas-

sion for fashion is expressedthrough spectacular weaving 

echniques, unusual shapes andpatterns that give you a peek 

nto the future. You can unplug anytime you wish from the

ethereal and interesting world

f Ekaterina, and pretend to beormal. There are plenty of safedesigners that will let you hide

 your personality in their “cre-ations” and assume an identity much better suited for society.

 When you get bored of that,however, you will know whereo come. Life is much too short 

to simply blend in.

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kukhareva.c

$159FASHIONAFFA IRMAGAZ INE .COM JUN

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byronlarsIf you don’t have gor-geous fashion opportu-

nities knocking on your door, then nd another door. Fashion mavenByron Lars has takentwisted American clas-sics and added a touchof Duchess of Windsor.

 This means you will not need to pair your clas-

sic button up anymore with a jacket to give it life. It can now stand onits own. The First Lady steps o of Air ForceOne in Byron Lars. Thebuzz is evident. Hisskirts are often sold out,so do not throw a t 

 when you wait too long.Keeping your cool isparamount, and shop-ping is much cheaper than a psychiatrist.

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 aidan mattox 

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Fashion is what is oered our timesa year. Style is what you PICK out o that. High quality dresses at budgetriendly prices is what you walk away with when you stay loyal to the AidanMattox name. Let everyone you comeinto contact with understand instantlythat you inherited your mother’s goodtaste. We love their dresses or day and night, proms or special occa-sions. Most colleens are already hip

to Hollywood’s latest darling. As seenon Te Real Housewives o Beverly Hills, aylor Swi, Paula Abdul, Sta-cey Dash, Jeannie Mai, Kimora Lee,Penelope Ann Miller & Oprah Maga-zine.

FASHIONAFFA IRMAGAZ INE .COM JUN

aidanmattox.com

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People will stare, so make it worth their while. Maria Lorenzo is

dressing or the well heeled with just the right combination o sexy and sweet. o uel the fre, the same artisans that design or Gucci& Prada are part o the collective here, so pay attention. I am nottraining you like a circus animal, but one must be frm in the intro-duction. Vibrant colors are plentiul and are guaranteed to resusci-tate even the most conservative looks that ell accidentally into yourcloset. Would you cringe i someone looked at your shoes and said “Gosh, those look comortable.” I only they knew . . . .

Dyna is sophisticated and hand-crafted with high quality patentleather in black and accenturat-ed with green velvet at the back.The velvet material is encrusted

with gold crystals giving her theright pop. She also bears thesignature 3 gold studs at the side,coupled with the unique paddingthat ensures maximum comfort.$550.00

dyna 

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FASHIONAFFA IRMAGAZ INE .COM JUmaria-lorenzo

Pam is handcrafted with highquality Napa leather in neonpink colour, while the plaftorm,strap and the heel are coveredin Lizard print leather. The heelis accentuated with 3 gold ringsthat give Pam a sophisticatededge. Here all-round strap isaccenturated with gold studs ofdifferent shapes and sizes. She isalso adorned with the signature 3gold studs, not forgetting uniquepadding that ensures maximm

comfort. $700.00

   p a m 

Stacy is handcrafted with highquality patent leather in sky bluecolour at the front, while theback and lower part of the heelare covered in suede. The heel’sartistic design brings out allureand impudence. She is also ac-centuated with gold studs and a(non) opening zipper at the side.These intricate details give her the dashing feminine appeal.

$600.00

 stacy 

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When you are all alone, do your private thoughts support you or bring you down?The key to happiness is at the core of that answer. Intertwine that good vibrationwith a rock star personality and you have Kik Vantage. T-shirt designer Katrina Fontenot took the personality of Southern Cali and put it in a blender with the con-dence of a New Yorker. Tank tops, sweat shirts and a few goodies for the young ones in your life await you. Start the morning uncomplicated, casual and comfortablewhen you can. Add a few Carrie Bradshaw accessories and hit the street cool by 

9am. The above information should aord you a strategic advantage to life,the Kik Vantage way.

 

kik vantage

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Dating in the Big Apple is a chore. I often advise women in lower Manhattan of the two smartest places to meet a good guy with his defenses down--Home Depot or the Jeremy Argyle boutiques.

 Where else would you find a planner with a jobthat enjoys subtle details? A splash of lime here, a hint of cherry red there, it’s the basics that we love

 with a hint of unexpected charm. A Jeremy Argyleman will offer you his handkerchief and adjust hiscountry club tie before meeting your friends. He

 wore your favorite gingham bow tie over dinner last night, when you came home in a bad mood.Covet this information; a proper thank you is aninvite to that wedding.

jeremy argyle

 jeremyargyle.com 

for him

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cyberoptix

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FASHIONAFFA IRMAGAZ INE .COM JU

Cyberoptix is the dand you are the dream you rebelled against uber conservative re

and hunted for some with more person

 your day in court has cClothes should say you are without a wspoken, and these

screened silk ties aremessage in all the  ways. Perfect for

groomsmen at that wedding. Denitel

for the $10 premium age upgrade when senas a gift. Pashmina anscarves are available fo

lady as well. This is your dad’s tie chothe tie lab CYBEROPTIX.COM

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marc nelson denim

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 You’re not 14 anymore and your momdoesn’t pick out your jeans. This is

the one true fashion comrade that covers your ass, so choose wisely.Now that jeans have crossed over from the weekend to the workplace,its even more crucial you pay atten-tion. Designer/founder Marcus Hallis greatly inspired by his stylish grand-father and is taking his love project tothe streets. The Marc Nelson brandis quickly manifesting high quality denim, shirts and signature belt buck-

les in one of the fastest growing cities,Knoxville, TN. Yes, proudly made in

 America is a fashion trend wegreatly welcome.

FASHIONAFFA IRMAGAZ INE .COM JU

marcnelsondenim.com

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la portegna If your newly manicured lawn this summer doesn’t make the neighbors green with envy, this will. The

nest vegetable-tanned leathers treated with olive oilmake for a buttery soft travel bag or moccasin with

a vintage feel. Customize your LA Portegna nds with an embossed signature or choose to keep the

statement clean. Deep pockets and ve-star hotels onthe horizon await anyone who becomes a fan of this

emerging Spanish designer’s brand.It screams good fortune.

laportegna.com

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 vonzipper.com

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Men are like trees. They takeforever to grow. While you’redreaming of grassy knolls andkids on the farm, in his crystalball he sees a good surf or ski-ing in Colorado with drunkenbuddies. It’s ne, your patient.In the meantime, keep your-self busy by imaging him up

and laying stake to your claim. You know his eyewear needssnappy upgrading again, andby kismet you have now dis-covered VonZipper. Explorerad snow goggles, sun lensesor feel really good after partici-pating in ‘Charity For Clarity.’ For each pair of Optical frames

purchased, one pair of opticalframes will be donated to some-one in need.

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 Today is the day to sit at the lunch table with the cool guys. Life always oers you another chance at being cool. Gothic cartoon villains & individual fashionideas revive blocked artists. It’s our playful side that helps us re-work what once

 was in our way. You know which outts work for your serious side andthis is not one of them.

East coast’s coolest boutiques and some of the most interesting musical person-alities are totally into Adeen. While most 20-somethings are still nding their 

 way, out-of-the-box thinker Rembrandt Duran is paving the yellow brick road tofuture schemes. At this stage of the game, it’s much too late to forget what you

now know. You can have whatever you want, if you dress for it, cool guy.

 ADEEN

adeenyc.com

SHIONAFFA IRMAGAZ INE .COM JUN2013

Giving you that Saturday morning cartoon feeling.

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h r h

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MODELo f t h e m o n t h

F a s h i o n A f f a i r J u n e

My name is Cheera Choo. I’m originally from Bangkok Thai-land. I am a mixture of three different heritages: Thai, Chinese

and Indian. I started pursuing modeling in Thailand but havebeen modeling in New York City for the past two years.

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Cheera Choo

I believe modeling is not just the external “glamorous” lifestyle as seen by others.

Modeling is a combination of both art and performance.

 As a model, I need to know how to be in the character 

the shoot demands for as well as display the

designers’ product as elegantly as possible.

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Cheera

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Choo

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Ch

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eera ChooI feel models should keep an open mind and a desire

to learn from every job they experience. During my 4 years of theater and latin dance training, I have real-ized they have both provided me with a better under-

standing of how to work with my surroundings andutilize my body movements to convey emotion.

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   C   h

  e  e  r  a

   C   h

  o  o

Most people don’t realizethat modeling is not easy.

It’s a 24/7 job that demands a lot of sacrifice.

 As a model, we are constantly  working with inspirational

people, so for each designer, weare expected, and required,

to showcase their designs with perfection.

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“Each

model hastheir ownability to

shine.If acertain person

doesn’t lik you for a

specific

reason,somebodyelse will.”

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HIONAFFA IRMAGAZ INE .COM JUN2013

infine   f  e a t h  e r ...

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At Fashion Affair Magazine, we prefer our mys-teries on the big screen, not in our men or inour facial products. With carefully chosen topdrawer ingredients like green tea, mangosteen,pomegranate, and white tea, Vitaphenol Com-plex visibly repairs past skin damage and pro-tects against future oxidative damage. Four 

different regimes are available to target normal,oily, sensitive, and acne-prone skin types. Some-times your knight in shining armor really is just adisappointment in tin foil. Trust in Vitaphenol asyour new hero, tried and true.Daily Defense Cream

vitaphenol.com$95

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Washing my mouth out with soap will not do any good. I maspend many moons telling all the heathens out there about o

latest grand nd at Fashion Affair Magazine. For those looking f

the perfect house-warming gift, brush up on your etiquette withe 100% vegan line of bathroom mentionables. Artisan soap

organic body washes, exfoliating scrubs, soy candles and moshould be on your radar. If I thwarted your plans of stopping athe local quick mart for dull and average body care produc

then my mission is don

metropolissoap.com

Agave Nectar and Green Tea Body Wash

$19.99

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Teenagers know the impor-tance of exercising their 

rights to kiss. Although it isuncommon to nd a young

creative lad deep in theheart of Texas organized

enough to turn smoochinginto a successful at-home

business, the carefully cho-sen contents snapped us

back into reality. Rodo’sbalms is just as good as

anything else on the shelves,if not better. If you think youare well-versed in the realm

of lip products, I startedthe infatuation years prior 

to you. Before you cuddle,nuzzle or bundle up with your mate, pick a avor that suits

your mood. After all, one

minute of kissing burns 26calories . . .

better make it count.

Vanilla Coffee

 rodosbalm.com

Rodo’sBalm

$3.49

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Acquire the infectious glow of model-turned-healer Yogi Cameron with The One Plan, a week by week guide to restoring your natural health &happiness. When we think about our complex-ions, skin deep is a very accurate description of

our focus — that is, we think of our skin assomething that only needs to be treated withproducts. But, the truth of the matter is thatthere are so many contributing factors that cancause common complexion issues — like poor diet and stress levels — that we’re better offtaking a whole-health approach. If you areburned out by the quick-fix trend, you will feelthe pull to his message.Your life won’t getbetter by chance, but by change.

oneplan

by Yogi Cameron

the

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*Prices Vary

yogicameron.com

$18.99*

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What a wonderful thought, some of the best days of our lives have yet to happen.The same could be true for your stressed out, undernourished hair. It has yet to expe-rience effortless support. Smitten with the hair care line of ANU Essentials and evenmore enthralled with the plethora of yummy offerings on their web-site, it would onlybe fair to loop you in as well. Body butters,hair care, perfumes with unique ingredi-ents like seaweed, Bulgarian rose, coffee and exotic oils has everyone that comesin contact with it pleasantly surprised. Founder Anu Presonia should put a patent on

her “nose”, she knows what she’s doing.

ANU ESSE

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Leave In Conditioner 

anuessentials.com$18

NIALS

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CERAGEMceragem.net

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Ceragem is the larg-est provider of thermal

massagers, available in over 70 countries. If you have not read

about these “miracle beds” yet, it’sbecause the FDA does not want you to.

For medicinal purposes only, this bed has manycomponents that make its healing properties unpar-

alleled to any pain pill you could take on the market. Itsolves the ache and pain, to the point that you will moan

no more. Jade heated with infrared light gets your blood circulating andunblocks energy channels, all the while rolling up and down your spine

relaxing your muscles and improving your Qi. Commit to only 30 minutesa day at a Ceragem center near you for a low monthly fee or an even

more affordable annual membership. *Prices Vary At Each Locale.

818 West Diamond Ave. Suite 100 9233 Park MeadowsGaithersburg, Maryland Lone Tree, Colora

$99/Year Special

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Round and round you go,spending hard earnedrevenue on products thataren’t suited for you. Wedon’t take our recom-

mendations at FashionAffair lightly, so stop go-ing in circles and becomecognizant of OWN. Whilethere are endless hydra-tion possibilities out there,when it comes to holistic-approved ingredientsfor immediate and long-lasting skin softening ben-ets, there’s one superstar 

at the top of the list.Youwon’t need deep pocketsto love on the Rejuvenat-ing Cleanser. To boldly tellyou that this line “works”will not brace you for theexplosion of benets.

OWN Rejuvenating Cleanser 

ownproducts.com 

$11.99

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No more waiting in vain, summer is here.

Before you hit the trail to the beachwith the latest issue of Fashion Affair onyour iPad, make a mental note to addSweet Cheeks All Naturals to your week-end bag. Highly suggested for adults or children with eczema or sensitive skin,Sweet Cheeks will ensnare you as it paysit way forward with the best ingredientsin earth-friendly packaging. Lemon and

lavender body butters, all natural saltscrubs, chest rubs and so many more all-natural products are available for thesoul. Major stand-outs to us were the sol-id lotion bar made of coco butter, sheabutter, olive oil and jojoba oil and the in-

toxicating smells of the lemon grassbath gel.

  sweetcheeksallnatural.com

HIONAFFA IRMAGAZ INE .COM JUN2013

$37Lemon Grass Bath Gel

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I never knew what I wanted until I saw your face.From across a low lit room, I noticed that glow. Itcould be the unique mixture of carrot seed, coco-nut oil, shea butter and grapefruit oil that did me in.I know well thought-out ingredients when I see them.It’s not your number I wanted,though. The informa-

tion I desire is the name of your esthetician, Jennifer Devlin. Whether you stepped or stumbled upon her web-site, you’re about to have your faith renewed inwhat the beauty business can deliver. Home-blend-ed organic skin care offers high-end boutique qual-ity facial products at much friendlier prices than atWhole Foods. My hyper-sensitive skin took an immedi-ate liking to this moisturizer. Go over the label with a

fine tooth comb. You will love all the attributes.

celticcomplextion.com 

$52 

C e l t i c C o m p l e x i o n

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Don’t let someone who gave up their dreams of better skin makeyou give up yours. Your dream has a new ally with a plan, and itstarts from the inside out. Skin Authority offers a complete line ofmulti-purpose “results oriented” products and easy-to-use home

care kits. Scope out the Go! man kit for Father’s Day or get muchneeded help with the calming mask. A major stand-out is the

VitaD Duo, a 100% all-vegan source of vitamin D. The online blogis currently advising brides-to-be this summer how to shine. All of

these generous resources and information is the type ofcompany you should keep.

 skinauthority.com

$79

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You know that tingly feeling you get when you likesomeone new? Or better yet, when you rush out toget some beach time and discard any thoughts of sprotection? That feeling is both one and the same: icommon sense leaving your body. Lifeguard veteraBrian Guadagno knows better than anyone the serio

epidemic of skin cancer. Frustrated with the contenof SPF and the “false label claims”, Raw Elements USmanufactures a water resistant, all-natural organicbase sunscreen with zinc oxide for maximum protection. Play your cards right and you could nd yourse

at one of the beaches Brian watches over. And he meven apply the sunscreen on you himself.

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 rawelementsusa.com ECO Lotion SPF-30

$18 99

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1-Minute Collagen Lift

Your intuition should guide you at this stage because the products wsearch for are the best of the best. Tipping our hats off to our latest n

we introduce you to DermaSilk. Greg Kelly & Biotech have done yeaof research on collagen degradation, all while you were out exposiyour skin to the harsh elements. DermaSilk understands your busy. Githem one minute for a touch up, 90 seconds for a boost or even

minutes for a peel, and they will give you the world. The at-home fatightening business has a new leader of the pack. To say this works

$39.99

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FASHIONAFFA IRMAGAZ INE .COM JU

dermasilk.oan understatement. If you wish to dabbleyour little toe in the water, try the one-min-ute collagen lift rst. You will come home

with a canine appetite to get your glowback, and that bottle is the quickest waythere. A little goes a long way, so make itlast.

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thePOWERlove of 

helping others in the name of 

FA SH ION

There is a great energy andmovement as the free-spiritedcast dance amongst the Afri-can shower, with the blue cham-bray of the male’s shirt mir-

roring the splashing rain. Thecamo and floral-inspired wom-en’s wear prints are accentu-ated against the grey crinkledskin of the elephant as one ofthe cast lies across the ani-mal’s back in a warm embraceand another mimics its powerfultrunk-up position.

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otographed by Ryan McGinley

EDUN.com

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Iconic ofAfrica and among

the largest andmost beautifulland animals,the elephant ispictured againsta tropical rainbowof colors as thecast rejoice inthe rainfall:a symbol of

renewal, re-birthand a rarecommodity in theworld’s wildestcontinent.

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Founded by Ali Hewson & Bono in 2005, EDUN is a global fashion

brand bringing about positive change through its trading

relationship with Africa and it’s positioning as a creative force in

contemporary fashion.

In 2007 EDUN launched its sister line EDUN LIVE, a tee

shirt company 100% made in Africa.

In 2009, LVMH bought a significant stake in EDUN. LVMH providesessential support, investment and infrastructure to help the

business grow into a global fashion brand and support its

vision to grow trade in Africa.

EDUN actively works to increase trade with Africa and is aiming toproduce 40% of its seasonal fashion collection in Africa by 2013.

EDUN is building long term, sustainable oppor tunities by suppor ting

manufacturers, infrastructure and community building initiatives.

EDUN is currently working in Kenya, Morocco, Madagascar,Uganda and Tunisia.

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Photography by Ryan McGinley

EDUN was born when two

passions collided– a love ofbeautiful clothesand a desire tocreate change.This story of dualityand transformationis again theinspiration behindRyan McGinley’sphotographs for

the EDUN spring/summer2013 campaign,African Shower,an evolution ofhis stunning BeautifulRebels debut for thebrand in spring/summer2012 and Birds of Preyin fall/winter 2012.

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E D U N . c  o

m

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ReferencingMcGinley’s The

Animal series, whichdepicts moments of

spontaneousinteraction betweenanimals and people

in the studiosetting, the spring/summer 2013 campaign

captures theconnection between

the African elephantand a diverse castof male and female

individuals.

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Photographed by Ryan McGinley

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Purchase this limited edition t-shirt and all proceeds

will be donated to WILDAID to help raise the awareness

of the plight of the African Elephant.

 WildAid’s mission is to end the il legal wildlife trade

in our lifetimes by reducing demand through public

awareness campaigns and providing comprehensive

marine protection.

 Afr ican elephants are currently found in 37 countries

in sub-Saharan Africa and their numbers fell from 1.3

million in 1979 to less than 600,000 today, as a re-

sult of the ivory trade. With 35,000 elephants killed

per year, WildAid are working to educate consumersand reduce the demand for ivory products worldwide

via their public service announcements and short form

documentary pieces.

 WildAid is the only organization focused on reducingthe demand for such wildlife products, with the strong

and simple message: when the buying stops, the killing

can too.

No elephants were harmed during the making of thiscampaign.

EDUN.com

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F A S H I O N A F F A I R  m a g a z i n e

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Revealing fashion around the Globe.

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