RACE TO DAYTONA AGENDA BOOKLET

Congratulations!

Your efforts in supporting Commercial Insurance and helping to drive Commercial

new business premium have earned you a trip to the 2015 Daytona 500.

Beyond witnessing the No. 5 Farmers Insurance Chevrolet SS speed around the

track you’ll go inside the garage and pits to get a behind-the-scenes look at the

inner workings of NASCAR’s most successful organization,

Hendrick Motorsports.

Kasey Kahne has 17 career Sprint Cup Series wins and is focused on earning his

first trip to Victory Lane at the Daytona 500. We are certainly proud of Kasey’s

on-track accomplishments and equally so of his off-track contributions. He

has been a wonderful Farmers ambassador, supporting Rebuild Joplin, our

teacher initiatives and much more. Based on our combined success, we recently

announced an extension of our partnership with the No. 5 Hendrick Motorsports

team through 2017. Farmers will be featured as the primary sponsor in 12 Sprint

Cup Races and as an associate-level partner during the other events. We look

forward to showcasing our partnership with Kasey and Hendrick Motorsports.

At any point, please don’t hesitate to ask any questions or provide feedback on

how we can make your day more enjoyable.

We thank you for your contribution and congratulate you again on your

outstanding achievement!

START YOUR ENGINES

Sunday, February 22, 2015

Monday, February 23, 2015: Departures

Friday, February 20, 2015

Saturday, February 21, 2015

6:30 AMContinental Breakfast: Convention Porte Cochere

7:15 AMMeet in Hilton Bonnet Creek Lobby

7:30 AMDepart Hotel for Daytona International Speedway.

8:45 AM Arrive at Daytona International Speedway Walk to Farmers Chalet (Breakfast will be served)

9:00 AM Pit & Garage Tours

10:30 AMMeet & Greet with Kasey Kahne (at Farmers Chalet)

11:00 AMLunch served (at Farmers Chalet)

12:15 PMDriver introductions - Guests walk to grandstand seats

1:00 PMStart of the Daytona 500

POST RACEDeparture to Hilton Bonnet Creek

7:00 AM – 9:00 AM Continental Breakfast: Convention Porte Cochere

6:00 PM – 8:00 PM Reception: Signature Island (Hearty appetizers will be served)

8:00 AM – 9:00 AM Breakfast: Citrus Room

9:00 AM - 10:00 AMOpen Forum: Citrus Room (optional for agents and DMs)

9:00 AM - 6:00 PM Free Time

6:00 PM - 9:00 PM Awards Dinner: Clubhouse (Indoor and Terrace)

Hilton Orlando Bonnet Creek: February 20 – 23, 2015 14100 Bonnet Creek Resort Lane Orlando, FL 32821Telephone: 407-597-3600

Hotel Information:

AGENDA

Date & Time: Sunday, February 22, 2015 at 1:00 PM ET

Network: FOX

Track: Daytona International Speedway

Type: Superspeedway (2.5 mile, paved oval)

Kasey Kahne’s Best Daytona Finish: 2nd (July 2010)

TRACK INFORMATION

Rick Hendrick, Owner

In 1984, Rick Hendrick founded NASCAR’s Hendrick Motorsports. With a roster

of stock-car drivers including Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale

Earnhardt Jr., the team owner has garnered a NASCAR record 14 owner’s

championships and 15 overall; 11 in the Sprint Cup Series, 3 in the Camping

World Truck Series and 1 in the XFINITY Series.

Hendrick is the founder and chairman of Hendrick Automotive Group, which today

operates collision centers, accessories distributor installers and more than 120

retail franchises across 13 states. The company is second-largest privately held

automotive dealership group and the sixth-largest automotive dealership group

overall in the nation.

Keith Rodden, Crew Chief

2015 will see the debut of a new crew chief for the Farmers Insurance team as

former lead engineer Keith Rodden returns to lead the No. 5 team and Kasey

Kahne. Rodden was the lead engineer for the 2012 and 2013 seasons which

saw Kahne earn four wins and over thirty top-ten finishes. Last season, he led

Jamie McMurray to an All-Star race win as crew chief for the No. 1 team.

Kasey Kahne, Driver

Kasey Kahne began his career in open-wheel racing at 17. In 2002, he made

the switch to stock car racing and in 2004 was named the Sprint Cup Series

Rookie of the Year. In 2012, he joined Hendrick Motorsports to drive the No. 5

Farmers Insurance Chevrolet. Kasey has 17 career Sprint Cup Wins, 83 top five

and 146 top-ten finishes in 11 years of competition.

Kasey Kahne Statistics

Races Top TensTop FivesWinsPoles

Career 396 146831726

FARMERS RACING TEAM

An average of 5 million people watch NASCAR on TV each week. Last year, this exposure resulted in Farmers earning over $4.8 million in earned media value during the 38 Sprint Cup Series races. Since 2013, Farmers has seen a 6% increase in fans considering Farmers due to the sponsorship of Kasey Kahne.

Farmers gave fans the opportunity to design Kasey’s 2015 No. 5 Chevrolet SS. The promotion garnered 100,000 page views and 25,000 votes, while resulting in an edgy car that will stand out from competitors on the track.

In 2014, Farmers Racing amplified the teacher initiative with a special chalkboard themed paint scheme, visits to local schools by Kasey, school supplies donations and showcar program. Like teachers, Farmers believes in helping to protect dreams and guide the future of our nation’s leaders.

SHOWCASING THE BRAND

DESIGNING THE FUTURE

THANKING TEACHERS

Farmers supports agents, DMs, and employees through a variety of promotions and branded sponsorship items. In 2014, the Farmers Racing program supported 7 territory, distribution and other company promotions, as well as numerous smaller incentive programs.

With the desire to recruit qualified military veterans for agency ownership, Farmers partnered with G.I. Jobs, a leading resource for veterans transitioning to civilian careers. Launched July 4th weekend of 2014 with a special paint scheme, Farmers has integrated content in G.I. Jobs’ targeted print and digital platforms, as well as virtual career fairs. Farmers also honored 5 current and retired members of the military with a VIP trip to the race over Veterans’ Day Weekend 2014.

Farmers Racing interacts daily with fans to make them smarter about racing and insurance. Since launching, the racing dedicated social media channels have garnered over 110,000 Facebook likes, 23,000 Twitter and 6,500 Instagram followers; all with high engagement.

Farmers has partnered with a Kansas City arts high school on an arts series for the 2015 season. Art students will create posters and smaller prints (hero cards) that have both a racing and real-world thematic (teamwork, family, patriotic). Farmers will be making a donation to the school and rewarding participating students with educational gift cards.

SUPPORTING THE FARMERS FAMILY HONORING AMERICA’S HEROES

ENGAGING WITH CONSUMERS

FARMERS RACING ART SERIES

FARMERS RACING HIGHLIGHTS

• Stands for National Association for Stock Car Auto Racing• Founded in 1948• Sprint Cup Series is the top competitive series; followed by the XFINITY Series and the Camping World Truck Series• Second most popular professional spectator sport in the United States, behind the National Football League

• Three manufacturers: Ford, Toyota and Chevrolet

• 2013 vehicles redesigned to more closely resemble street version

(Ford Fusion, Toyota Camry and Chevrolet SS)

• Engines produce 725 horsepower (2013 Ferrari California produces 500)

• Weighs 3300 pounds without the driver

• Used to fuel cars, change tires and make any necessary adjustments

• Twelve to fifteen seconds long

• Six pit crew members cross the pit wall - Two tire carriers, two tire changers, one gas man and one jack man

Start Penalty

Final Lap

Faster car approaching

Finish

Caution

All vehicles must stop; regardless of track location (Used during periods of rain or when large accidents occur)

Debris or slippery conditions

• Consists of 36 points races• 43 drivers participate in every Sprint Cup Series race• Distance depends on track size - 23 different tracks utilized in the Sprint Cup Series • Starting position determined by qualifying

• The Chase was implemented in 2004 to involve more drivers in the championship hunt, and intensify interest and drama in a playoff-style atmosphere during the season’s stretch run • At the beginning of the 2014 season, NASCAR announced a new championship format that puts a greater emphasis on winning races, extends the Chase for the NASCAR Sprint Cup field from 12 to 16 drivers and implements a new round-by-round advancement format for the final ten races • The top 15 drivers with the most wins over the first 26 races will earn a spot in the Chase field – as long as they have finished in the top 30 in points and attempted to qualify for every race. The 16th position goes to the points leader after the 26th race, if he/she does not have a victory • There will be three rounds for advancement before the top four drivers enter the final race at Homestead Miami Speedway in hopes of finishing ahead of the other three competitors, ultimately making the top finisher of that group the NASCAR Sprint Cup Series Champion.

NASCAR CAR

FLAGS

PIT STOPSEASON

THE CHASE

NASCAR 101

• Garages are set-up each week by the pit crews

• The garage order is determined by the current point standings

• The garage order changes weekly depending on the race results from the previous weekend. The previous year’s champion is always given the first spot

• Pit stall placement is determined by the qualifying results. The pole winner gets the first selection, the second place starter chooses second and the process continues until all drivers have chosen a stall

• Most often the pole winning driver chooses the first spot on pit road. That way the driver is the closest to pit exit, and has a clean exit with no cars in front of him

• Two cars are taken to each race in the transporter; one primary and one back-up

• Transporters feature storage for spare parts, team lockers and a lounge for meetings

• Most teams have 20 - 30 members working each race

• These individuals are typically in two groups: - A Team - mechanically-inclined crew that get the car in race ready condition - B Team - handles the pit stops for race day - Some smaller teams have just one team that covers both the mechanics and the pit duties

GARAGE SET-UP

PIT STALLS

TRANSPORTERS

RACE TEAM MEMBERS

INTERESTING NASCAR INFORMATION• Oval Office – NASCAR’s version of the principal’s office. If you do something you are not supposed to do, NASCAR often calls you in here. Travels and parks in garage each weekend

• Each set of Goodyear tires cost $1,800.00. Teams typically go through 8 - 10 sets a weekend

• NASCAR Sprint Cup machines are powered by Sunoco Green E-15. It is a 15 percent ethanol blend fuel made with corn grown in the U.S.

NASCAR 101

If you need assistance throughout the weekend, please do not hesitate to contact

your on-site hosts.

Walt Snyder: 805-428-1728

Chris Chapman: 818-519-9867

Jim Westerman: 805-208-4211

YOUR PIT CREW

DrMS

Wally Cox

Larry Palmer

Eduardo Marez

Jack Krzosek

David Stansfield

Michael Witkowsky

Daryl Foster

Kevin Davis

Jennifer Panos

Janic King

Daniel Enger

Sam Shaikh

Todd Huebler

Richard Thomas

Glenn Kay

Kelly Burnette

James Heidt

Jim Westerman

Walt Snyder

Chris Chapman

ATTENDEES

COMMERCIAL SALES AND DISTRIBUTION HOSTS

VICTORY LANE

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